The document discusses seven deadly sins of digital marketers: 1) wanting to sell everything in one copy, 2) not understanding why search advertising fails, 3) hating negative comments, 4) wanting a website to outrank competitors, 5) thinking one is the best, 6) wanting more traffic, and 7) hoping for a lucky draw to solve problems. Each sin is explained with examples of how to improve digital marketing efforts through better understanding of audiences, analytics, search engine optimization, usability, and data-driven strategies.
Your Website. What's Possible and What Should You Strive to Achieve? A Case S...Site-Seeker, Inc.
Learn actionable tips about what works, what doesn't and where you can get the biggest bang for your marketing buck. Topics discussed will include: search engine optimization, pay per click advertising, website design and more.
This is a brief company introduction of Radica and product feature highlight, along with some key idea of how email brings hotel more customer and sales revenue.
These slides are from a presentation given at the Coldwell Banker Expo in Chicago, IL on March 9th, 2010. The subject was "Cashing in on Lead Conversion," and the audience consisted of REALTORS from the Chicago market.
Top 10 Secrets of Successful SEO CulturesConductor
This presentation was prepared for Search Exchange 2011 and presented by Conductor CEO Seth Besmertnik.
Whether you are a big or small company, global brand or local business, SEO represents the most cost effective opportunity for you to get more traffic, grow conversions and increase revenue. Seth shares the top 10 winning SEO secrets used by leading brands to consistently stay on top of the search engines.
Your Website. What's Possible and What Should You Strive to Achieve? A Case S...Site-Seeker, Inc.
Learn actionable tips about what works, what doesn't and where you can get the biggest bang for your marketing buck. Topics discussed will include: search engine optimization, pay per click advertising, website design and more.
This is a brief company introduction of Radica and product feature highlight, along with some key idea of how email brings hotel more customer and sales revenue.
These slides are from a presentation given at the Coldwell Banker Expo in Chicago, IL on March 9th, 2010. The subject was "Cashing in on Lead Conversion," and the audience consisted of REALTORS from the Chicago market.
Top 10 Secrets of Successful SEO CulturesConductor
This presentation was prepared for Search Exchange 2011 and presented by Conductor CEO Seth Besmertnik.
Whether you are a big or small company, global brand or local business, SEO represents the most cost effective opportunity for you to get more traffic, grow conversions and increase revenue. Seth shares the top 10 winning SEO secrets used by leading brands to consistently stay on top of the search engines.
Unified Yet Separated - Empirical Study on the Impact of Hierarchical Positio...Martin Rehm
Communities of Learning (CoL) are suggested to facilitate the co-construction of knowledge among participants of online trainings. Yet, previous studies often detached participants from the social context in which learning took place. The manuscript addresses this shortcoming by providing empirical evidence from 30 CoL of a global organization, where 337 staff members from different hierarchical positions collaboratively enhanced their knowledge via asynchronous discussion forums. The results from four dedicated studies clearly indicate that the higher participants’ hierarchical position, the higher their amount of social and cognitive messages, and the more central their network position within CoL. However, we also identified a group of “Stars” that outperformed their colleagues and who were at the centre of CoL networks, irrespective of their hierarchical positions. Based on these findings, HRD practitioners can better design and facilitate future collaborative learning activities that build upon the strength and weaknesses of all participants.
Unified Yet Separated - Empirical Study on the Impact of Hierarchical Positio...Martin Rehm
Communities of Learning (CoL) are suggested to facilitate the co-construction of knowledge among participants of online trainings. Yet, previous studies often detached participants from the social context in which learning took place. The manuscript addresses this shortcoming by providing empirical evidence from 30 CoL of a global organization, where 337 staff members from different hierarchical positions collaboratively enhanced their knowledge via asynchronous discussion forums. The results from four dedicated studies clearly indicate that the higher participants’ hierarchical position, the higher their amount of social and cognitive messages, and the more central their network position within CoL. However, we also identified a group of “Stars” that outperformed their colleagues and who were at the centre of CoL networks, irrespective of their hierarchical positions. Based on these findings, HRD practitioners can better design and facilitate future collaborative learning activities that build upon the strength and weaknesses of all participants.
Gaming the Social: Community, Measurement & MonetizationSuperData
This lecture will show how the dynamics of online audiences can be harnessed and discuss essential components of a sustainable online entertainment business. Perhaps more so than traditional media and entertainment firms, a direct interaction with their customer base allows online game companies to cultivate loyalty and long-term profitability. To do this effectively, however, requires an ongoing effort to understand audience preferences and behaviors that go beyond the usual surface-level market research. Here, I will present several key insights into online communities and how these may fit into a larger strategic approach.
How Local Listings Work, Aha!Local Univ. Session 2Parallel Path
The second session of Aha!Local University, a seminar series designed to teach business owners and operators how to market their business online to local customers. This session focuses on local listings, like Google Maps or Bing Local, and how businesses can take advantage of these as a marketing tool.
2013 Future state E-commerce Trends WebinarMichael Healey
This deck is from an InformationWeek 2013 Internet Trends webinar. Summary: There's no such thing as a standalone ecommerce site – today, this function cannot be a bolt-on. Companies must go broad and think holistically, looping in ERP, suppliers, security, marketing automation packages and more. There are multiple ecommerce instances geared for specific partners. But it's a big, ongoing development challenge, and customers demand a seamless experience, whether interacting on PCs, tablets or smartphones. Yet, there are no standards to lean on.
In this webcast we'll discuss state-of-the-art back-end infrastructure and automation, ways to overcome gaps in transaction processes, and services-based options.
You'll learn:
Technical hurdles and design considerations
Major challenges and opportunities to improve
Examples of companies using best practices to get this right
Presence Envy - How not to get laughed at in the online locker room.Dayn Wilberding
I start with the state of the web, and encourage you to think outside the browser.
Next, an extremely brief history of how the web developed to this point, and what that means for your brand and advertising.
Then we cover how search marketing has changed thanks to social media.
Finally, I try to wrap it up with 8 steps or guidelines to digital strategy and online presence.
See the McDougall Interactive Strategy from our Search and Social Seminar. This is from 2011 so while some information seems outdated you would be surprised how much is still relevant.
Building a Digital Strategy within Travel April 2011David Atkins
Online Travel Marketing, Social, Mobile, Web, OTAs, Google, Google Hotel Ads, Facebook, FCommerce, MCommerce, Expedia, Orbitz, Travelocity, Priceline, NY Hotels- Presented April 12th 2011 NYC by David Atkins Digital DNA Infusion, LLC
www.digitaldnainfusion.com
Welcome to the Program Your Destiny course. In this course, we will be learning the technology of personal transformation, neuroassociative conditioning (NAC) as pioneered by Tony Robbins. NAC is used to deprogram negative neuroassociations that are causing approach avoidance and instead reprogram yourself with positive neuroassociations that lead to being approach automatic. In doing so, you change your destiny, moving towards unlocking the hypersocial self within, the true self free from fear and operating from a place of personal power and love.
https://bit.ly/BabeSideDoll4u Babeside is a company that specializes in creating handcrafted reborn dolls. These dolls are designed to be incredibly lifelike, with realistic skin tones and hair, and they have become increasingly popular among collectors and those who use them for therapeutic purposes. At Babeside, we believe that our reborn dolls can provide comfort and healing to anyone who needs it.
The Healing Power of Babeside's Handcrafted Creations
Our reborn dolls are more than just beautiful pieces of art - they can also help alleviate stress, anxiety, depression, and other mental health conditions. Studies have shown that holding or cuddling a soft object like a stuffed animal or a reborn doll can release oxytocin, which is often referred to as the "love hormone." This hormone helps us feel calm and relaxed, reducing feelings of stress and anxiety.
In addition to their physical benefits, reborn dolls can also offer emotional support. For many people, having something to care for and nurture can bring a sense of purpose and fulfillment. Reborn dolls can also serve as a reminder of happy memories or loved ones who have passed away.
Ethical_dilemmas_MDI_Gurgaon-Business Ethics Case 1.pptx
Seven Sins Of Digital Marketers
1. Seven Deadly Sins
Of Digital Marketer
Property Of Frontiers Digital. All Right Reserved 2011
2. I want to sell
everything in one
copy
Property Of Frontiers Digital. All Right Reserved 2011
3. What fails your search
advertising?
Property Of Frontiers Digital. All Right Reserved 2011
4. PPC Text Ads
Specification
15 Chinese characters in
1 the title
38 Chinese characters in
2 the rest of the ad texts
35 single-byte characters
3 URL
Property Of Frontiers Digital. All Right Reserved 2011
5. Q
CPC CTR Score
Ad1 $1 0.02% 0.02
3
Ad2 $0.8 0.05% 0.04
2
Ad3 $0.5 0.1% 0.05
1
Property Of Frontiers Digital. All Right Reserved 2011
6. Q
CPC CTR Score
Ad1 $1 0.02% 0.0002
3
Ad2 $0.8 0.05% 0.0004
2
Ad3 $0.5 0.1% 0.0005
1
Property Of Frontiers Digital. All Right Reserved 2011
7. I never understand
my web analytics
Property Of Frontiers Digital. All Right Reserved 2011
8. Web Analytics
Do you want the number?
Or do you want the
answer?
Property Of Frontiers Digital. All Right Reserved 2011
9. Dimensions
and
Segments
Property Of Frontiers Digital. All Right Reserved 2011
10. A dimension is a fact of a page
in your website.
Views
Action
Visitor Type
Country
Property Of Frontiers Digital. All Right Reserved 2011
11. A dimension is an attribute of
the visitor(s) to your website.
Keywords
Pages Visited
No. Of Visits
Country
Property Of Frontiers Digital. All Right Reserved 2011
12. A segment contains a group of
rows from one or more
dimensions.
Dimension Condition
Shanghai Region matches exactly Shanghai
Time >30 Time spent on site greater than 30
sec.
Bounced visits Bounces rate is less than 50%
Page Depth >3 Page depth is greater than 3
t.sina.com.cn Source contains t.sina.com.cn
Property Of Frontiers Digital. All Right Reserved 2011
13. Global Analytics Benchmark
Metrics
Conversion Rate: First Time Visitors 2.7%
Conversion Rate: Repeat Visitors 1.8%
Conversion Rate: Keywords 2.5%
Conversion Rate: Emails 3.2%
Conversion Rate: Affiliates 8.4%
Average Session Length (pages) 9.9
Average Session Duration (min) 4.6
Average Page Display Time (sec) 3.9
Average Page Read Time (sec) 21.5
Cart Abandonment Rate 72.4%
Property Of Frontiers Digital. All Right Reserved 2011
14. I want to collect
everything in one
shoot
Property Of Frontiers Digital. All Right Reserved 2011
19. Other
Considerations
Layout test, try flipping the entire
1 page.
Copy test, try bolding and
2 italicizing keywords and headings.
Color and font, you’d be surprised
3 what a font can do to incite mood
4 Incentive, Privilege, Limited Offer
Property Of Frontiers Digital. All Right Reserved 2011
20. I hate people give me
negative comment
Property Of Frontiers Digital. All Right Reserved 2011
21. Social Media change
journalism.
Communications become
faster and more visible.
Property Of Frontiers Digital. All Right Reserved 2011
35. Search marketing is
not about how many
people are searching;
it is about how much
information that
people can find with
Property Of Frontiers Digital. All Right Reserved 2011
36. The value of the
information on
the web
basically
comprises 2
Property Of Frontiers Digital. All Right Reserved 2011
37. Relevancy
and
Popularity
Property Of Frontiers Digital. All Right Reserved 2011
44. 1 Baidu is not for export
B2B.
Taobao.com accounted for
2 80% of China’s e-
commerce market in 2010.
Taobao has better
3 accuracy for indicating
consumer trends.
Property Of Frontiers Digital. All Right Reserved 2011
45. I am the best
Property Of Frontiers Digital. All Right Reserved 2011
46. What is
usability?
Property Of Frontiers Digital. All Right Reserved 2011
47. It is the answer
for user patience.
Property Of Frontiers Digital. All Right Reserved 2011
48. Google; 0.5 second
1 slower resulted in a 20%
loss in advertisement
revenue
Yahoo; 0.4 second
2 slower resulted in a 5-9%
user loss before
complete page loaded
Amazon; 0.1 second
3 slower resulted in a 1%
customer loss
Property Of Frontiers Digital. All Right Reserved 2011
49. Less thinking, Less
frustration
Property Of Frontiers Digital. All Right Reserved 2011
50. More about them, Less about
us
Property Of Frontiers Digital. All Right Reserved 2011