The document discusses the seven Cs of writing: clarity, completeness, conciseness, correctness, creativity, consideration, and courtesy. It provides examples and explanations of each C. Clarity involves including all necessary details to avoid ambiguity. Completeness means including all relevant background information. Conciseness is keeping the message brief considering the reader's time. Correctness refers to proper spelling, grammar, and punctuation. Creativity involves using formats beyond straight text like charts. Consideration is keeping the reader's needs and perspective in mind. Courtesy involves polite, respectful language. The seven Cs are presented as guidelines for effective business and personal communication.

1. Seven Cs of
Writing
Instructor: Sawerah Khatti
Teaching Assistant @ Laar
Campus Badin

2. Seven Cs of writing
7/29/20XX
1. Clarity
2. Completeness
3. Conciseness
4. Correctness
5. Creativity
6. Consideration
7. Courteous
2

3. Communication
The word communication has been derived from the
Latin word “communis” meaning “common”.
Its historical perspective is that people interact among
themselves or within their own thoughts when comes to a
common point of agreement or view is called
communication.
According to oxford concise dictionary, communication
means conveying information.
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4. Communication
Communication is central to business and personal interactions – it
is how we exchange information, understand one another's
viewpoints, and plan and execute our activities.
The 7Cs of Communication are a useful way to help ensure that you
create high-quality communication, both for written as well as
verbal communications.
It is a highly quoted and referenced concept in business
communication and several different variations of the 7Cs lists have
been developed and modified over the years. However, the original
7Cs of communication is considered by many to be one of
the fundamental commandments of good business communication.
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5. Be clear: have a definite purpose for writing
and make sure it is clearly communicated
upfront. Be bold and connect quickly. In the
midst of the typhoon, we needed to be clear
on our commands or risk-averse reactions to
the sea.
1. Clarity

6. There is a typhoon, and we need help.
Is this statement clear?
What is missing in it?
Analyze it
1. Clarity

7. •Place/location/
•Name of ship
•What sort of help
Clarity

8. •The captain of the ship XPR.12S at
longitude 35” and latitude 356” is struck
in a typhoon and needs an immediate
rescue of the 35 passengers.
Clarity

9. 2. The students of the Laar campus are facing many
problems.
Clarity

10. •What sort of problems?
•Students of which department?
•Why these problems are there?
•Who can solve them?
•How can they be solved?
Clarity

11. •All students of Laar Campus Badin are
facing transportation problems. To solve it,
at least two new points/buses are required.
In addition, the students of the computer
science department need 25 new computers
for the lab and the students of Business
Administration need books for accounting
and marketing.
Clarity

12. •There is an accident, and 3 persons
died.
Clarity

13. Place/location
An accident between whom?
Who died?
Who is responsible?
What is the number of injured and
casualties?
Clarity

14. •A fatal accident occurred between a
passenger bus and a truck on the
Badin-Hyderabad road near Talhar. One
male, one woman, and one child died,
whereas 25 passengers received
serious injuries.
Clarity

15. Be complete: include all the necessary
facts and background information to
support your message. Partial
instructions would not work if we were to
survive. Our captain had to make sure we
saw the complete picture.
2. Completeness

16. •Please purchase books, pens, and
computers for students.
2. Completeness

17. •We need 25 copies of book namely
Accounting-I, 5 dozen pens for
students appearing in the Entrance
Test and 10 PCs for the students of
computer science.
2. Completeness

18. •You are going to take Mid-Term Exams.
2. Completeness

19. •You are going to take the Mid-Term Exams of
the 1st Semester of 2016. The papers will
commence on 17th May. The papers will be
objective type of 30 marks to be attempted
within 45 minutes. There will be some
subjective questions for brief/concise
answers.
2. Completeness

20. Be concise: keep in mind the reader's
knowledge of the subject and their time
constraints. Convey the information as
quickly and easily as possible. Keeping it
concise (or short) was a life saver, more so
when you needed to react immediately to a
changing sea or wind pattern.
3. Conciseness

21. Today, near Golarchi, one newly
constructed bus having the latest
design and color struck against one
old truck with half body and yellow-
cream color bonnet. (24 words)
3. Conciseness

22. Today, a bus and truck collided near Talhar.
(8 words)
3. Conciseness

23. •2. There is a very blood-curdling,
heart-renting, and soul-aching
accident near the village which made
my hair stand on its ends. (19 words)
3. Conciseness

24. A fatal/terrible/horrible accident took
place near the village. (8 words)
•A fatal accident occurred near the
village. (6 words)
•There is a very terrible accident near
Talhar. (8 words)
3. Conciseness

25. •Be correct: checking all your
information is accurate and timely.
Double-check your spelling,
punctuation, and grammar. Proofread
it before you send it! We couldn't
afford to make mistakes, our lives
depended on it!
4. Correctness

26. •this repert is dezined for the
People of badin? who are
very poor and week;
4. Correctness

27. •spelling
•case-sensitivity: upper case and
lower case
•Punctuation
4. Correctness

28. •This report is designed for
the people of Badin, who are
very poor and weak.
4. Correctness

29. •Be creative: use different formats (vs.
straight narrative) to communicate your
message. Question and answer format,
graphics, Idea lists, tables, flow charts etc.
Sometimes hand signals were needed when
the wind and the sea drowned out our
ability to hear.
5. Creativity

30. 5. Creativity
0
1
2
3
4
5
6
Category 1 Category 2 Category 3 Category 4
Chart Title
Series 1 Series 2 Series 3

31. 5. Creativity
Sales
1st Qtr 2nd Qtr 3rd Qtr 4th Qtr

32. •Be considerate: keep your reader's
needs in mind as you write. Ask yourself,
'Why should my reader spend time
reading this?' Make it worthwhile for
them to do so! We were motivated to
survive, to listen, and to act.
6. Consideration

33. The first thing you should consider when you
start to write your manuscript is your
audience.
Before you put words to a paper, before you
choose keywords or a title, before you even
finalize your methods and results section,
think about the people whom you would like
to read your work.

34. For example, the interaction of political
leaders with the public is mainly describing
the needs and problems of the people, which
are directly influencing the targeted group of
people and plays an emotional part in it. This
can actually convert normal communication
into an effective one.
Consideration

35. •Be courteous
•A polite word can play a prominent role in
resolving the dispute(s) among people. Therefore,
understanding the mentality of recipients of
information and their feelings towards the intended
interaction is very important for effective
communication. It creates a long-lasting effect even
if there is a difference of opinion between
communicating people or organizations.
7. Courtesy

36. •For example, despite of cultural differences,
communication between people belonging to
different ethnic groups can remain fruitful by
avoiding derogatory remarks about each
other.
•Ufone ke liye sab kuch tum hi to ho
7. Courtesy

37. Clarity
• Hi John,
• I would like to schedule a meeting with you in regard to yesterday’s conversation. The
topics you covered were great, and I’d like to speak about them in detail. Please let me
know when you would like to have this meeting.
Regards
Chris
• Hi John,
I would like to schedule a meeting with you in regards to your presentation on email
marketing. The topics you covered were great, and I would like to discuss implementation
on our current clients. Please let me know when you have the time so that we can discuss
it in detail.
Regards
Chris
Further Practice

38. • Dear Masky,
• I wanted to talk about the video editing ideas we sort of
planned out the other day. Don’t you think it would make a lot
of sense to also add additional elements to the videos? I
mean, I think that would sort of improve the quality of the
videos as well as have a stronger impact on the client’s
message.
• For instance, we could add a dissolve transition to each
movie, which would then give it a seamless flow. This would
then make the video cleaner and be more appealing in the
minds of the people. The impact would just be a lot greater.
This makes a lot more sense according to me.
• What do you think?
• Regards
• Aaron

39. Concise
Dear Ali,
I wanted to discuss the video editing ideas we planned out
yesterday. It would be better to add additional elements to
the video in order to have a stronger impact on the client’s
message.
A dissolve transition would give a seamless flow to each
movie and make the videos cleaner and more appealing in
the minds of the target audience.
What do you think?
Regards
Aaron

40. Correct
Hi Sade,
It was wonderful meeting you last weak. i had a good time. I’m
sure we will be able to do some great work on this project. Let
me know weather you need any supplies from the company,
and I’ll get them delivered as soon as possible.
Thanks again, speak to you soon?
Regards
Marry

41. Complete
Hi Guys,
Please make sure to carry all the items tomorrow for the
meeting.
Regards
Hi Guys,
Just a reminder that we have a meeting scheduled at
10.00 am tomorrow to discuss the Britannia event.
Please make sure you get all the event instructions that
need to be presented to the client.
Regards

42. Courteous
Dear Suzie,
I have noticed that there are always delays in the orders. You need to focus on the
orders department as a priority. Please get all the orders cleared.
Dear Suzie,
Thank you for your work at the book fair. I have noticed that there are orders
pending that need to be cleared on priority. I would appreciate it if you could focus
on getting these cleared so that we can avoid any delays for the customer.
Thanks a lot, and please let me know if you have any questions regarding the same.
Regards

43. Thank you