The document is an issue of "The Barrister" magazine dated Easter Term 2018. It contains the following articles:
1) An interview with Dominic Grieve QC MP about his role as an unlikely rebel leader against Brexit.
2) An article on handling video evidence with care in legal proceedings.
3) Tips for sharpening presentation skills, including engaging audiences, appearing enthusiastic, varying delivery, relating to audiences, posture, and non-verbal communication.
4) A message from Baroness Blackstone upon becoming the new Chair of the Bar Standards Board.
The not so secret service rules for the modern the barrister magazineDouglas McPherson
More and more barristers are engaging in client service review programmes but what do they achieve? What will you learn from talking to your clients? And how will that insight benefit Chambers?
This presentation will allow you to:
a) Understand why it is important to network
b) How to initiate networking for opportunity
c) How to plan your networking
d) Apply 7 tools as conversation starters
Three Key Takeaways from the TechServe Alliance 2013 IT & Engineering Staffin...ClearEdge Marketing
I left the 2013 TechServe Alliance Conference with an extra pep in my step! This year marked my first TechServe Alliance Conference (here’s Leslie Vickrey’s recap of last year’s conference), although I had heard what a motivating, informational and valuable three-day event this is for years from my colleagues and clients. Keeping with the Las Vegas reputation, we did not slow down for the entire three days! Kudos to the TechServe Alliance team for orchestrating sessions that opened our minds to new ideas, confirmed thinking on others, and allowed attendees to hear from both leaders in the industry and colleagues sharing their stories.
You can't market private client services? Oh yes you can and this special report covers a variety of proven marketing and business suggestions for private client practitioners.
The not so secret service rules for the modern the barrister magazineDouglas McPherson
More and more barristers are engaging in client service review programmes but what do they achieve? What will you learn from talking to your clients? And how will that insight benefit Chambers?
This presentation will allow you to:
a) Understand why it is important to network
b) How to initiate networking for opportunity
c) How to plan your networking
d) Apply 7 tools as conversation starters
Three Key Takeaways from the TechServe Alliance 2013 IT & Engineering Staffin...ClearEdge Marketing
I left the 2013 TechServe Alliance Conference with an extra pep in my step! This year marked my first TechServe Alliance Conference (here’s Leslie Vickrey’s recap of last year’s conference), although I had heard what a motivating, informational and valuable three-day event this is for years from my colleagues and clients. Keeping with the Las Vegas reputation, we did not slow down for the entire three days! Kudos to the TechServe Alliance team for orchestrating sessions that opened our minds to new ideas, confirmed thinking on others, and allowed attendees to hear from both leaders in the industry and colleagues sharing their stories.
You can't market private client services? Oh yes you can and this special report covers a variety of proven marketing and business suggestions for private client practitioners.
Five Years of Social Customer Care: The Pig Puts on Some Lipstick and the Fis...Guy Stephens | @guy1067
A Retrospective to Mark five years of Social Customer Care featuring some of the key players in that space such as Frank Eliason, Wendy Lea, Dave Carroll, Dr Natalie Petouhoff, Esteban Kolsky, Guy Stephens, Martin Hill-Wilson and Kate Leggett.
Being the charismatic leader behind the apple conglomerate can be described as perhaps one of the most dauntingly irreplaceable position ever. The man and the mind were both unfathomable and complex.
However all would agree that Steve Jobss was a committed and driven individual who only sought to seek the best always and expected the same from those around him. What we can all learn from him is right here.
Building lasting relationships with your existing customers drives business success. Creating an Engagement Marketing strategy is the key to inspiring your most passionate customers and advocates to: have conversations with you and fellow customers, share stories and opinions, and share your content with their own social circle. In this presentation, you’ll discover the three components that lead to Engagement Marketing success:
· Providing an excellent customer experience,
· Making connections that engage your audience and enable an ongoing dialog, and
· Using email and social media to build connections and engage a broader audience.
Why Salespeople Fail . . . and what you can do about it!Tom Mallens 📈 💯
It's very hard to succeed in sales unless you know and understand the causes of failure. Otherwise, you're left to guess at what will work based on what everyone else is doing and - by definition - what everyone else is doing only generates mediocre results.
QUIERES UTILIZAR UN MOTOR DE BUSQUEDA GRATUITO? ESTO ES NUEVO E INCLUSO TE PAGA
PUEDES USAR MI ENLACE :https://bit.ly/3ybHKrw
NO NECESITAS DINERO, PUEDES UTILIZAR ESTE SITIO GRATIS Y TE PAGARAN POR PAYPAL
Customer acquisition playbook by greg twemlow july 2019Greg Twemlow & Co
The reality is that founders need to master customer acquisition. They need to live and breath the entire acquisition process. They need to personally hear the prospect who says, “No thanks” and understand why. Founders need to put the commercial proposition on the table and hear the objections.
Finally, founders need to acquire their customer.
With both the individual barristers and Chambers to promote, marketing The Bar has never been easy.
In this special report we look at how barristers, clerks and Chambers can make their BD and marketing more effective ... and more cost-effective.
Five Years of Social Customer Care: The Pig Puts on Some Lipstick and the Fis...Guy Stephens | @guy1067
A Retrospective to Mark five years of Social Customer Care featuring some of the key players in that space such as Frank Eliason, Wendy Lea, Dave Carroll, Dr Natalie Petouhoff, Esteban Kolsky, Guy Stephens, Martin Hill-Wilson and Kate Leggett.
Being the charismatic leader behind the apple conglomerate can be described as perhaps one of the most dauntingly irreplaceable position ever. The man and the mind were both unfathomable and complex.
However all would agree that Steve Jobss was a committed and driven individual who only sought to seek the best always and expected the same from those around him. What we can all learn from him is right here.
Building lasting relationships with your existing customers drives business success. Creating an Engagement Marketing strategy is the key to inspiring your most passionate customers and advocates to: have conversations with you and fellow customers, share stories and opinions, and share your content with their own social circle. In this presentation, you’ll discover the three components that lead to Engagement Marketing success:
· Providing an excellent customer experience,
· Making connections that engage your audience and enable an ongoing dialog, and
· Using email and social media to build connections and engage a broader audience.
Why Salespeople Fail . . . and what you can do about it!Tom Mallens 📈 💯
It's very hard to succeed in sales unless you know and understand the causes of failure. Otherwise, you're left to guess at what will work based on what everyone else is doing and - by definition - what everyone else is doing only generates mediocre results.
QUIERES UTILIZAR UN MOTOR DE BUSQUEDA GRATUITO? ESTO ES NUEVO E INCLUSO TE PAGA
PUEDES USAR MI ENLACE :https://bit.ly/3ybHKrw
NO NECESITAS DINERO, PUEDES UTILIZAR ESTE SITIO GRATIS Y TE PAGARAN POR PAYPAL
Customer acquisition playbook by greg twemlow july 2019Greg Twemlow & Co
The reality is that founders need to master customer acquisition. They need to live and breath the entire acquisition process. They need to personally hear the prospect who says, “No thanks” and understand why. Founders need to put the commercial proposition on the table and hear the objections.
Finally, founders need to acquire their customer.
With both the individual barristers and Chambers to promote, marketing The Bar has never been easy.
In this special report we look at how barristers, clerks and Chambers can make their BD and marketing more effective ... and more cost-effective.
How to Build Marketing Presentations for Webinarstodd.lewis
Marketing webinars can build awareness of your company, help advance prospects along the sales cycle and establish you as a thought leader in your field. Or they can frustrate and annoy your audience so that they never want to hear from you again!
Join Ken Molay, president of Webinar Success and a former director of product marketing, as he presents practical guidelines for creating webinar presentations that engage your audience and create sales interest.
In this one-hour, interactive webinar you'll:
* Find out how to hook an audience quickly and make them want to pay attention.
* Learn the commonly used presentation technique that actually works against you in a webinar.
* Get examples of proper structure and flow for a marketing webinar.
* Hear much more practical advice on building engaging webinar presos.
This comprehensive handbook covers the fundamental skills and attitudes required by successful consultants from
novice to practitioner level, irrespective of their specialist
area.
How to Do Networking That Actually Gets ResultsFinancial Poise
It's common for a business owner to try a little networking, to see if it will help grow their business. The problem is, effective networking requires a whole lot more strategy than just showing up and handing out as many business cards as possible. And rarely does a new, or even old, business owner have any actual training on how to properly do networking. When done right, networking can be a powerful form of marketing that can massively increase sales. In this webinar, we will provide insight from a panel of experienced networking pros, on how to approach this form of marketing, in a way that actually generates measurable results and a positive return on investment.
Part of the webinar series: MARKETING TIPS FOR THE NEW (OR OLD!) BUSINESS OWNER 2022
See more at https://www.financialpoise.com/webinars/
10½ ways patent attorneys in europe can make themselves more attractiveDouglas McPherson
The exchange of work between patent and trade mark attorneys in different countries is mainstay of the IP industry. But how can European attorneys make themselves more attractive to UK and US attorneys?
Key Account Managers – Understand the Stakeholders - TLSA.pdfonline Marketing
Harness the transformative power of stakeholder management. As Key Account Managers in today’s ever-evolving business landscape, we understand the imperative of strategic relationship-building. Strengthen your network, navigate change effectively, and drive business growth. please visit: https://tlsasalestraining.co.uk/leaders-digest/key-account-managers-understand-the-stakeholders/
How Entrepreneur's grew their business with some tips direct from themRoisin King, FCIM, MBA
Written with Adele Barlow for CapabilityNZ this book is about Entrepreneurs talking about how they grew their business. Some of them didn't make it and one is now $1.5 billion. Now I am working on other projects it is a good time to reflect
This article details the top ten most-popular topics for law firm associate marketing training programs. It's a single one-year course designed to gradually provide a comprehensive education to position them to develop a specialty or niche practice that helps them stand out in a crowd and develop the relationships that can turn into business at an appropriate time.
It includes important and evergreen topics like networking, business development, social media, LinkedIn, cross-selling, and client roundtables, as well as new topics like substance abuse and mental health, and artificial intelligence (AI). #artificialintelligence #lawfirmmarketing #substanceabuse #substanceabuse #marketingtraining #cle #legalmarketing #ethics #firmretreat #networking #mentalhealth
How could a blog boost your profile and win you work?Douglas McPherson
In this special report we explain the benefits lawyers and accountants will see if they start blogging. And to help get you started, we also look at where you can get your ideas, how to structure your blogs and how to get the maximum exposure once you start promoting them.
25 things law firms must remember when implementing their marketing planDouglas McPherson
Having a solid marketing and business development plan is a good start but law firms won't feel the benefit until that plan is put into practice so here are some practical tips to help you successfully implement your marketing/BD plan.
Here is the first chapter of my new book 'Package, Position, Profit: How to build a legal practice the 21st Century wants to buy'. If you like chapter 1, the book is available to buy from https://www.ark-group.com
Formal procurement is becoming more and more prevalent within the professional services but how do you create seriously persuasive tender documents? Here is a free sample of our special report that looks at exactly that.
Professional likeability how to develop professional relationshipsDouglas McPherson
When it comes to choosing a professional adviser most people gravitate towards people they like so what do you need to do to develop your own personal likeability?
Treasure island downbranding a service offering to appeal to the mass market ...Douglas McPherson
If you manage the set-up in the right way and ensure there is a distance from your main brand, fixed price/commoditised off the shelf services can deliver.
28 tips solicitors can use to win more work from their existing clientsDouglas McPherson
All too often for solicitors the default when it comes to marketing and business development is 'new client acquisition'. It's actually easier to win more work form your existing clients and here are 28 tips to help you get started.
28 tips patent and trade mark attorneys can use to win more work from existin...Douglas McPherson
When it comes to marketing and business development the default setting is often 'new client acquisition'. However it may be easier to win work from the clients you already have ...
Here are 28 tips to make cross-selling, up-selling and more selling a little bit easier.
25 things law firms must remember when implementing their marketing planDouglas McPherson
Putting a marketing plan together is the easy bit for law firms; implementing the plan is the hard bit.
Here are 25 tips to help you make implementing your marketing plans easier, quicker and more effective.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
DMF Portfolio Piece Smart Goals - Artist Management.docx
How to sharpen your presentation skills (from the Easter edition of The Barrister)
1. 01the barrister Easter Term 2018
the barrister
#76
ESSENTIAL READING FOR BARRISTERS
10th April -25th May 2018
EST. 1999 PRICE
£2.80
EASTER Term Issue www.barristermagazine.com ISSN 1468-926X
Features
10 Mutiny on the BREXIT
A most unlikely rebel leader
An Interview with Dominic Grieve
QC MP
By Phillip Taylor MBE, Reviews
Editor of ‘the barrister’ and Head of
Richmond Green Chambers
20 Video Evidence: Handle
with Care
By David Spreadborough, Amped
Software
22How to sharpen your
presentation skills
By Douglas McPherson, Director,
Size 10½ Boots and author of
The Visible Lawyer and Package,
Position, Profit
29 New Silks - A pension
annual allowance window of
opportunity?
By Andrew McErlean, Chartered
Financial Planner, Saunderson
House
News
5 A new digital service is allowing
people to submit appeals over
their tax bill entirely online.
6 Government commitment to fixed
recoverable costs welcomed
Publishing Director: Derek Payne
0203 5070 249
email: info@barristermagazine.com
Publishers: media management
corporation ltd
Design and Production: Jeremy Salmon
email: info@wedesign.media
A message from BSB Chair,
Baroness Blackstone
It is a great honour and privilege to take
over from Sir Andrew Burns as the lay
Chair of the Bar Standards Board. I am
very much looking forward to deepening
my understanding of the work of the Bar
and to writing in The Barrister to keep you
informed about our work.
I started at the BSB in January and I
am taking a close interest in the current
regulatory issues being considered by the
BSB. These include taking into account
the views obtained from our two recent
consultations on Future Bar Training and
on transparency standards at the Bar in
response to the recommendations of the
Competition and Markets Authority. We
are very grateful to all those who took
part in those consultations and we remain
committed to working closely with you as
we take these issues forward.
In February, we published the latest
version of the BSB Handbook. The new
version, which
is available to
read on our
website (http://
bit.ly/2FStU2A),
introduces new
Authorisation
to Practise
requirements,
streamlines the
public and
licensed access
rules, and
introduces new
obligations for
barristers and BSB
regulated entities to
comply with the new
Anti-Money Laundering regulations.
These are important and necessary
changes. They introduce four new
reporting requirements whenever
Addressing
the challenges
of financial
management in
chambers
No one welcomes having to pay their
rent, but it’s a fact of life for a member of
chambers. For many, the role of Treasurer
or being the manager tasked with financial
management of a set means being faced
with an unpleasant challenge. There is
a potential conflict of interest between a
chambers and its members when it comes
to setting and collecting rent. Can this
be addressed and what are the financial
controls that should be in place to ensure
that members can see their money is spent
effectively?
From fee note to receipt of funds, to rent
invoice, to payment of chambers’ costs,
the financial management of a set should
be a straightforward task. One of the key
benefits of working within a chambers is
that it allows members to spread the costs
of clerking, premises and administration
between them, so there should be a clear
cost advantage. Yet many sets have faced
problems over the years and some sadly
have failed completely.
A simple challenge is that each member’s
individual practice is a business in its
own right and the chambers must be
able to demonstrate value for the money
being charged. Another issue will always
be getting agreement to significant
expenditure, as each member will have
their own view as to what the priorities
should be.
A previous article considered the
important factors in delivering change
in chambers. One of the critical points
highlighted was the necessity of good
quality communication. Building confidence
in the financial management of a
set relies just as strongly on good
communication. This ranges from
p.8
p.8
Baroness Blackstone
Chair, Bar Standards
Board
2. 22 the barrister Easter Term 2018
How to sharpen your
presentation skills
By Douglas McPherson, Director, Size 10½ Boots
and author of The Visible Lawyer and Package,
Position, Profit
The only problem is, presenting well,
requires a very different set of skills to
advocacy.
In our experience, the most common
reason why barristers fail to make the
most of their speaking slots is there is
a nervousness around experimenting
with different and, dare I say, more
modern ways to present themselves
and their material. As a result the talks
delivered tend to be fairly generic and
a bit predictable so fail to achieve the 2
main objectives of presenting:
1. To engage the audience
2. To leave the audience thinking
“that’s someone I want to work
with”
And before we go any further, let me
underline there is no coincidence that
‘showing just how deep into the detail
of the particular point of law you can
delve into’ isn’t on that list. That is
never the point of presenting.
The good news is as with all things
related to marketing and business
development, there is a process that
can be learned. Better still, as far
too many barristers still refuse to
acknowledge there is a need let alone a
way to improve their presentations, if
you take this advice you will instantly
stand out from the crowd. And if
you stand out, you will find new
contacts, new conversations and new
opportunities almost immediately.
The first thing you need to do is change
your mind-set.
As I said the aim is to leave a positive
impression. This means success
hinges on your ability to engage your
audience, not on your ability to provide
technical information. Although it
will undoubtedly take a while to pull
your content together, the truth is
your audience will forget most of the
information you share (irrespective of
how well it’s delivered) but they won’t
forget you.
To make sure their memory is a positive
one, here are a few things you can
work on:
1 Start strong
First impressions count for everything;
people will form a view in the first
30 seconds and rarely budge from
that position so make sure that if you
are going to over-rehearse, over-plan
or over-invest in any part of your
presentation, it has to be the opening.
2 Be enthusiastic
People are much more likely to believe
what you say if you look like you believe
what you are saying. Similarly people
are much more likely to listen if you
appear to be interested in the subject
rather than just getting through it
because you’ve been told to.
3 Vary your delivery
Think back to presentations you’ve sat
through. I am sure you will remember
the speakers who droned on in a
relentless monotone? And how did
that make you feel? Exactly! Work on
varying your intonation and try to use a
few pauses for dramatic effect because
it’ll keep your audience’s attention.
4 Look like your audience.
‘People buy from people they like’ is a
popular cliché but did you know there’s
more? The whole phrase is ‘people
buy from people they like and people
who are like them’. Make sure the
way you present yourself matches your
audience. If you’re talking to corporate
Whether you are asked
to speak at one of the
seminars your Chambers
is running, at an industry
event relevant to your
practice or at a training
session your clerks have
organised at the offices
of one of your most
important instructing
solicitors, if you’re going
to win work from your
efforts, you need to make
an instant impact.
3. 23the barrister Easter Term 2018
solicitors in the City, be super smart. If
you’re talking to a media or creative
audience, dress informally. And if
you’re in any doubt as to the culture
of the firm you’re talking to, ask your
clerks so you get it right.
5 Think about your posture.
Stand tall and put your shoulders back.
It will give you a natural authority and
instantly make you more credible to
your audience.
6 Remember your NVC.
Non-verbal communication is a key
component of presenting. Smile,
maintain eye-contact and try to use
your hands (in a controlled way) for
amplification.
While these are tips that will improve
the way you present, the true secret of
engaging an audience lies as much with
what you present as how you present.
The trap many falls into is rushing
into production without working out
what they want to cover. Before you
even consider opening PowerPoint,
make sure you know what you want to
achieve and what you want to happen
after your talk. Knowing this will make
it much easier for you to make sure
what you want to happen does happen.
When it comes to preparation, there are
3 steps:
1. Planning
2. Delivery
3. Follow Up
1. Preparation
I have no doubt that throughout
your career you have been spoon fed
preparation clichés about preparing
to fail and preparation preventing an
unspeakable standard of performance.
However, the truth is, the more time
you invest in the preparation of your
slides, the better the results you achieve
will be.
When it comes to planning the structure
of your talk have a good think about:
What you want people to do after your
talk
Your talk is never “just a profile
builder”; you want to make your
audience to do something specific
afterwards so there’s a better chance
their next brief comes your way.
Once you know what you want them to
do (and that could be to arrange further
training, to invite you for a coffee to
discuss a particular point of law or to
sign up for special report exploring the
topic’s you presented in more detail)
you must add – and apologies for the
marketing-ism – a clear call-to-action so
that they take that step.
If you only take one point from this
article, take this one. A call-to-action
will help you take things forward
naturally and that alone will improve
the results your talks generate.
The make-up of your audience
Before you can plan what you want
to say you need to know who will be
attending, how many will be attending,
and what approach (i.e. formal or
informal and interactive or academic)
they will expect. This insight affects
everything from the content you include
through to the way you structure and
present that content.
How well your audience will
understand your topic
Do you pitch your talk for beginners
or as a high level discussion as to the
possible future development/application
of your topic? Again this will inform
your content the way you deliver it.
Your venue
Make sure you know about the
projection facilities, whether you’ll need
to bring your own laptop on the day or
send slides in advance, how the room
will be laid out and, most importantly
what support you’ll have on the day.
Having all of this sorted before you
arrive will help put you more at ease.
How much of an introduction do you
need to give yourself?
Do you really have to share a detailed
professional biography at the start of
your talk? These intros can be dull so
should be avoided if possible (especially
if your audience already knows you
and Chambers). If you are speaking to
a new audience and need to introduce
yourself, keep your CV short and
relevant.
Now you have all of this information
to hand, you can start preparing your
structure and your slides.
When it comes to structuring your talk,
less is always more. First, work out the
3 key messages you want people to take
away from your talk (and keep to 3 as
peoples’ ability to retain information
from talks is very poor). You start
by telling the audience what those 3
points are, go through the 3 points then
conclude by reminding them what the 3
points were.
If this approach makes you nervous,
remember you can always provide
more detail after you speak by email,
in a hard-copy hand-out or – best of all
– in closing offer more information for
anyone who brings you their business
card.
With regards to your slides, remember
these are designed to hold your
audience’s attention, not to batter them
into ocular submission so:
• Never cover a slide in text. Instead
use a handful of words and a
memorable image that will make
the audience stop and think “what’s
that got to do with anything?” It
will better hold their attention.
• Bin the bullet points and use words
in boxes; they’re easier on the eye
and easier to remember.
• Wherever you can, use images,
schematics, charts and diagrams in
place of loads of words.
• Always keep your sentences short
and make your font big.
This may all seem a bit daunting
(particularly if you are used to
traditional text heavy slides) but
remember your slides are only a
backdrop; they aren’t a substitute for
you. If all you are doing is reading
your slides, you don’t need to be there!
Also, if all of the information is up on
the wall behind you, that’s where your
audience’s attention will be fixed. That
will prevent you from connecting with
them and maximising the likelihood
your efforts will turn into new work.
2. Delivery
If you’re anything like me, you’ll
already be exhausted by the time
you’ve done your prep and produced
your slides and notes. However, if your
delivery isn’t strong, the time you’ve
invested will be in vain.
While rehearsing is something else to
fit into your busy schedule, it is vital.
Rehearsal removes any glitches and
the umms and aahs and will improve
how confidently you present on the day
and the more confident you appear,
the more credible your audience will
consider you to be.
Rehearsal will also make you much
more familiar with your content
which means you’ll be able to adhere
to another golden rule – never hold
your notes. Your primary objective is
to engage your audience and holding
notes hampers that for 2 reasons:
• If you are a little nervous, you will
shake your documents and this
will unsettle your audience or even
suggest to them you are not 100%
sure of what you are saying.
• Looking at your notes will stop you
from making eye-contact with your
audience; you need that eye contact
if you’re going to build any sort of
connection.
On the subject of barriers, the other
one to lose is the lectern. Standing
at a lectern separates you from your
audience and again makes it harder
for you to engage people. Have the
confidence to step forward and speak to
your audience rather than at them.
With regards to your physical delivery
we have already looked at things like
enthusiasm, intonation and posture
earlier in the article. However, as
holding your audience’s attention is
absolutely pivotal to your success, here
are a few other things you can try:
• Experiment with adding other
media like video
• Have breaks and break-outs
• Involve the audience via questions
and exercises
• Tell stories.
4. 24 the barrister Easter Term 2018
Stories add a lot to a presentation.
They aren’t just more interesting and
more contextual; they also allow you
show your personality. This is crucial
because a personal connection will
make people more likely to want to
continue your conversation after your
talk.
And, because when you tell stories you
are just retelling something you know
well, you can recall the detail without
having to look at the screen behind you.
Again this makes it much easier for you
to strengthen your connection with your
audience.
And lastly, always keep your hand-
outs back until after your talk, never
give them out before. If you provide
hand-outs before you speak people will
naturally start reading through them
rather than listen to you. Keeping them
back until after the talk also gives you
the first natural opportunity to...
3. Follow up
If you have kept your material back you
have your first follow up in the bag:
“I have a PDF that provides more detail
on all the points we’ve covered today. If
you’d like a copy please give me a copy
of your card before you leave and I’ll
email it over.”
I am willing to bet the majority of those
in attendance will leave you a card.
Once you have the card make sure
you send the material (not following
through on a promise will be
remembered) and always send it from
your account; it’s you that met them not
your clerks so if you outsource such a
simple task, it’ll be received negatively.
Then Linkedin with your new contacts.
Even if your diary precludes you from
any other form of follow up, the updates
and articles you share via LinkedIn will
help you stay visible.
If you have set your own objectives
during the planning stage, you will
know what you want to happen after
your talk. You will have included a
call-to-action to make sure that next
step happens whether that next step is
more training, exclusive written content
or some face-to-face time with you. I
do understand the follow up is going
to be the most ‘salesy’ (and, therefore,
most uncomfortable) part of the process
so here are a few tips to make it a little
easier:
• Suggest small, easy ‘baby
steps’ rather than forcing big
commitments; provide as many
options as possible and make all
your suggestions or instructions
clear.
• Make sure what you suggest isn’t
just the same run of the mill, tick
box offer that everyone makes but
is something that’ll actually deliver
value to your new contacts.
• Make sure all new names are
added to Chambers’ marketing
database so they continue
to receive a wider range of
communications (without you
having to do anything).
And always remember that for a
solicitor instructing counsel is largely
about timing.
It is massively unlikely your talk will
coincide exactly with their need for
your services. Your follow up has to
be based upon ongoing contact so you
stay on a potential instructing solicitors’
radar and then, when the time is right,
they think of you, not a competitor. One
presentation in isolation won’t do that.
A successful presentation is only the
first step in a campaign which is why
the follow up has to be considered an
essential part of your preparation, not
an optional add-on.
Douglas McPherson,
Director, Size 10½ Boots and author
of The Visible Lawyer and Package,
Position, Profit
29 Bridgford Road, West Bridgford,
Nottingham, NG2 6AU
5 Chancery Lane, London, EC4A 1BL
t: 077865 40191
e: douglas@tenandahalf.co.uk
w: www.tenandahalf.co.uk
Proportionality Update
“The proportionality rules now guide every detailed or summary
assessment of costs on the standard basis. It will no longer be
possible for successful parties to recover the absurd levels of costs
which previously caused disquiet.” So said Sir Rupert Jackson in
his 2016 book ‘’The Reform of Civil Litigation’ at paragraph 3-044.
By John Brown, Member of the Costs team at the Forum of Insurance
Lawyers and Director at Acumension
If only things were so straightforward.
Nearly 5 years on from the
introduction of the new proportionality
test, we are none the wiser as to its
proper application.
The black letter of the law provides at
CPR 44.3 (5):
Costs incurred are proportionate if
they bear a reasonable relationship to -
(a) the sums in issue in the
proceedings;
(b) the value of any non-monetary
relief in issue in the proceedings; (c)
the complexity of the litigation;
(d) any additional work generated
by the conduct of the paying party;
and
(e) any wider factors involved in the
proceedings, such as reputation or
public importance.”
There, in around 60 words is the
essence of the test, wrapped up in 5
factors.
Given what a profound difference
the new test was intended to make
one might reasonably ask why more
detailed guidance was not given. Sir
Rupert resisted a Practice Direction
on proportionality because he was
convinced that it would provoke
satellite litigation “...lawyers leave
no stone unturned when it comes to
arguing about costs” he opined in one
lecture.
His stance was supported by Lord
Neuberger MR who in the 15th
implementation lecture went so far
as to describe detailed guidance as
“positively dangerous.” Oddly, he
thought some satellite litigation was
necessary “while the courts work out
the Law.” Well, to date, the courts have
done no such thing.
What do we know?
At first instance, in BNM V MGN Ltd
the Senior Costs Judge dealing with
a £241,817 bill of costs, assessed
‘reasonable’ costs to be £167,389. He
then proceeded to slash that sum by
half, to arrive at what he considered to
be a ‘proportionate’ sum of £83,964.
In his book mentioned above, Sir