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Setting Up Business
                          in a Foreign Country

November 1, 2012
RINSA Global Business Access
Lethbridge, AB
Agenda



• Global protection of IP
        (Dan Polonenko)

• Setting up business in a
  foreign country
        (Lorie Wheeler)



                                      2
Options for protecting IP


           What is IP?
1. Trade-secrets
2. Patents (includes Industrial Designs)
3. Trade-marks
4. Copyrights




                                               3
TRADEMARKS

      Differences Between the Four Pillars


• Names & designs that are legally protected for
  commercial use by a trademark owner

• Trademarks should be registered in each
  country where you intend to do business      ®
• Have to use them or will lose them

• Rights can be perpetual

 BRANDING strategies
                                                    4
Patents v. Trade Secrets
Trade Secret PROs
                 Why Patent?
• Never expire – as long as the secret remains secret
• No government filings or approval required
• Can be very successful e.g., Coke, KFC, resins


Trade Secret CONs
• Not everything can be protected – e.g. technology can be
  reverse-engineered
• If the secret is exposed, then it’s no longer a secret
• Can be expensive to maintain, requires security,
  contracts, complicated processes


                                                             5
Why Patent??
Patent PROs
                 Why Patent?
• Legal right to prevent others from making, using, selling
  the claimed invention
• Creates commercial opportunities for value capture
• Can control / affect commercialization


Patent CONs
• Becomes public knowledge in 18 mos.
• Becomes “public domain” after 20 yrs.
• Can be expensive to secure & maintain protection
• Need to monitor marketplace for infringement

                                                              6
When to Patent?


• Invention is easy to reverse-engineer

• Significant business opportunity

• Secure a competitive advantage

• Canada & USA: within 1 yr of a public disclosure

• Everywhere else: before any public disclosure




                                                       7
The Patenting Process
The Patenting Process

Step 1: Decision to patent
  • Invention disclosure
  • Commercial value assessments
  • Patentability assessment
  • Identification of global opportunities & access
  • Potential commercialization / licensing
    = Go / No go decision

Step 2: Patent preparation, filing,
        prosecution, exploitation

                                                       8
The Patenting Process


  Patenting is not
about the technology
  It’s to protect the
business opportunities
    created by the
      technology


                                   9
When & where to file patents
Three-step process over 2 ½ years
Step 1: file an application with CIPO or USPTO
     • priority date / priority filing


Step 2: file an international patent application (PCT)
        with WIPO through CIPO
     • within 12 months of priority date
     • defers “where-to-file” decisions & costs for 18 months

Step 3: national-phase filings in selected countries
     • within 30 months from priority date (18 months after the PCT)
     • file where there are business opportunities &/OR
     • where competing products may manufactured


                                                                       10
Commercialization

Essential component of patenting decisions

• takes a long time to start generating
  (i) revenues & then, (ii) profits

• Product testing & refining (prototypes)

• Production scale-up (final product)

• Low-cost high-quality manufacturing (final product)

• Options for commercialization locally & beyond?




                                                              11
Reasons for Setting up Business in a Foreign Country

Typical motivations for a Canadian entity:
1) Economic Climate:
   • Access to capital
   • Lack of credit

2) Access to Resources:
   • Access to foreign resources, know-how and technology


3) Strategic Complements and Efficiencies:
   • Access to foreign markets generally
   • Strengthens local market position and mitigate local risk
   • Synergies with foreign technologies and foreign markets



                                                                 12
Legal Considerations: Foreign Markets

• Foreign Intellectual Property laws

• Foreign investors rules on ownership of property

• Financial regulations – taking money out of the
  country

• Foreign tax regimes

• Immigration laws

• Foreign rules governing employment                 13
Choosing a Foreign Country

• Type of business helps with choosing your
  countries, eg, oil and gas versus agriculture
  technologies

• Research each country for the issues discussed
  on the slide above

• Initially research can often be done on the
  internet




                                                   14
Legal Forms of Conducting Business Abroad

A. Direct Foreign Presence:

- Foreign Subsidiary

- Branch Office

- Joint Venture




                                              15
Legal Forms of Conducting Business Abroad

B. Indirect Foreign Presence:

- Distribution

- Agency

- Marketing Representative

- Licensing


                                              16
Legal Forms of Conducting Business Abroad

C. No Foreign Presence:

- Export from Canada directly to foreign
purchaser

- Transmission of information (i.e., over
computer networks, Internet, etc.)




                                              17
Legal Nuances

• Each individual type of legal form has particular legal
  nuances and pros and cons.
Note: there are unique legal nuances for each type of
these legal forms.



• Not a one size fits all.

•   Need to consider:
-   type of business;
-   foreign jurisdiction laws; and
-   business objectives before selecting corporate
    structure.                                              18
Thank You
Dan Polonenko, PhD                               Lorie Wheeler
Partner, Patent Agent                            Partner, Business Lawyer
Tel:    604-443-7623                             Tel:    403-298-1805
Email:                                           Email: lorie.wheeler@gowllings.com
dan.polonenko@gowlings.com




 montréal  ottawa  toronto  hamilton  waterloo region  calgary  vancouver  moscow  london

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Setting Up Business in a Foreign Country

  • 1. Setting Up Business in a Foreign Country November 1, 2012 RINSA Global Business Access Lethbridge, AB
  • 2. Agenda • Global protection of IP (Dan Polonenko) • Setting up business in a foreign country (Lorie Wheeler) 2
  • 3. Options for protecting IP What is IP? 1. Trade-secrets 2. Patents (includes Industrial Designs) 3. Trade-marks 4. Copyrights 3
  • 4. TRADEMARKS Differences Between the Four Pillars • Names & designs that are legally protected for commercial use by a trademark owner • Trademarks should be registered in each country where you intend to do business ® • Have to use them or will lose them • Rights can be perpetual BRANDING strategies 4
  • 5. Patents v. Trade Secrets Trade Secret PROs Why Patent? • Never expire – as long as the secret remains secret • No government filings or approval required • Can be very successful e.g., Coke, KFC, resins Trade Secret CONs • Not everything can be protected – e.g. technology can be reverse-engineered • If the secret is exposed, then it’s no longer a secret • Can be expensive to maintain, requires security, contracts, complicated processes 5
  • 6. Why Patent?? Patent PROs Why Patent? • Legal right to prevent others from making, using, selling the claimed invention • Creates commercial opportunities for value capture • Can control / affect commercialization Patent CONs • Becomes public knowledge in 18 mos. • Becomes “public domain” after 20 yrs. • Can be expensive to secure & maintain protection • Need to monitor marketplace for infringement 6
  • 7. When to Patent? • Invention is easy to reverse-engineer • Significant business opportunity • Secure a competitive advantage • Canada & USA: within 1 yr of a public disclosure • Everywhere else: before any public disclosure 7
  • 8. The Patenting Process The Patenting Process Step 1: Decision to patent • Invention disclosure • Commercial value assessments • Patentability assessment • Identification of global opportunities & access • Potential commercialization / licensing = Go / No go decision Step 2: Patent preparation, filing, prosecution, exploitation 8
  • 9. The Patenting Process Patenting is not about the technology It’s to protect the business opportunities created by the technology 9
  • 10. When & where to file patents Three-step process over 2 ½ years Step 1: file an application with CIPO or USPTO • priority date / priority filing Step 2: file an international patent application (PCT) with WIPO through CIPO • within 12 months of priority date • defers “where-to-file” decisions & costs for 18 months Step 3: national-phase filings in selected countries • within 30 months from priority date (18 months after the PCT) • file where there are business opportunities &/OR • where competing products may manufactured 10
  • 11. Commercialization Essential component of patenting decisions • takes a long time to start generating (i) revenues & then, (ii) profits • Product testing & refining (prototypes) • Production scale-up (final product) • Low-cost high-quality manufacturing (final product) • Options for commercialization locally & beyond? 11
  • 12. Reasons for Setting up Business in a Foreign Country Typical motivations for a Canadian entity: 1) Economic Climate: • Access to capital • Lack of credit 2) Access to Resources: • Access to foreign resources, know-how and technology 3) Strategic Complements and Efficiencies: • Access to foreign markets generally • Strengthens local market position and mitigate local risk • Synergies with foreign technologies and foreign markets 12
  • 13. Legal Considerations: Foreign Markets • Foreign Intellectual Property laws • Foreign investors rules on ownership of property • Financial regulations – taking money out of the country • Foreign tax regimes • Immigration laws • Foreign rules governing employment 13
  • 14. Choosing a Foreign Country • Type of business helps with choosing your countries, eg, oil and gas versus agriculture technologies • Research each country for the issues discussed on the slide above • Initially research can often be done on the internet 14
  • 15. Legal Forms of Conducting Business Abroad A. Direct Foreign Presence: - Foreign Subsidiary - Branch Office - Joint Venture 15
  • 16. Legal Forms of Conducting Business Abroad B. Indirect Foreign Presence: - Distribution - Agency - Marketing Representative - Licensing 16
  • 17. Legal Forms of Conducting Business Abroad C. No Foreign Presence: - Export from Canada directly to foreign purchaser - Transmission of information (i.e., over computer networks, Internet, etc.) 17
  • 18. Legal Nuances • Each individual type of legal form has particular legal nuances and pros and cons. Note: there are unique legal nuances for each type of these legal forms. • Not a one size fits all. • Need to consider: - type of business; - foreign jurisdiction laws; and - business objectives before selecting corporate structure. 18
  • 19. Thank You Dan Polonenko, PhD Lorie Wheeler Partner, Patent Agent Partner, Business Lawyer Tel: 604-443-7623 Tel: 403-298-1805 Email: Email: lorie.wheeler@gowllings.com dan.polonenko@gowlings.com montréal  ottawa  toronto  hamilton  waterloo region  calgary  vancouver  moscow  london