The document provides advice on setting up an extensive reading (ER) program based on the author's experience launching an ER program at a small liberal arts department in Japan. It summarizes the changes seen between the first and second year of the program, with more students reading higher numbers of books in the second year. The author then lists common assumptions and mistakes to avoid when establishing an ER program, such as assuming students will enjoy reading in English or know how to do ER independently. The author advocates for clear goals, tracking progress, positioning ER as important, and facilitating access to reading material.