The band Northern Ruins is planning a UK tour to expand their fan base beyond Wales. The tour will consist of 10 shows at small venues that also serve food and drinks, helping to attract audiences. It aims to market the band as an authentic pop-rock act by having them perform covers of popular songs along with 2 originals. The documents provide details on the tour route, venues, equipment needed, estimated finances, marketing activities, and health and safety considerations.

1. 4
B o o k i n g
A U K To u r
Ar tis t – N or ther n R uins
Following a successful series of summer gigs around Wales, the aim of
the UK tour is to gain a bigger Welsh fan base (holding 4 local gigs) and
expand further afield around England to increase their band awareness.
The creative vision for the tour is to stick closely to their ‘garage-band’
roots and market them as an authentic pop-rock band. The band will
perform all instruments and vocals live to ensure this and by having a set
list of pop-rock classics, (e.g. Green Day, The Killers and Stereophonics)
it will help to attract and engage a crowd.
The tour will consist of small capacity venues (up to 250), in particular
food/drink venues which will assist in drawing in a crowd and may even
provide the band a pre-existing crowd.
In addition to the covers, the band will also perform 2 originals to ensure
they are not viewed solely as a cover band and can begin to test and
market their own material on different crowds. These can be sold with a
selection of the covers on a physical EP in each venue to help gain
revenue and fans.

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B o o k i n g
A U K To u r
R oute + Venues
All of the venues have been chosen as they are notorious
in their towns/cities for live music, in particular up-and-
coming bands or rock music. They all are also food/drink
venues, increasing the potential footfall/listeners for the
performances, helping support the aim of raising
awareness of the band.
The tour will begin in The Red Lion pub in the bands
hometown of Llangorse as they already have a following
in this area and can guarantee a crowd. This will enable
the band to get promotional photos/videos to support the
rest of the tour. Similarly, they are ending in a venue they
have played before to finish the tour with a good-sized
crowd.
The band will also exploit their network of friends to draw
in a crowd, by playing in friends hometowns, (for example
in destinations B, E and F.) This method relies on the
word of mouth of friends and their local networks to bring
people to the venue.

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B o o k i n g
A U K To u r
Venues
Red Lion Llangorse
Plough and Harrow, Cowbridge
Live Lounge, Cardiff
Thunderbolt, Bristol
Frog and Fiddle, Cheltenham
Hare and Hounds, Birmingham
Rock City, Nottingham
Thirsty Scholar, Manchester
The Shipping Forecast, Liverpool
Kilverts Inn, Hay on Wye

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B o o k i n g
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Per s on/Tec h Spec .
Instruments
- Acoustic Guitar
- Bass Guitar
- Electric Guitar
- Drum Kit
Equipment:
- 1x PA Kit
- 4x MONO Jack Leads
- 4x SM58 Microphones
1 x Hold Luggage per Travel
Member
6 Seat VW Splitter Van
Person Spec.
Adam Thorn
Owain Crockett
Jonathan Davies
Nick Thorn
Charlotte Dale
Sound Tech

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A U K To u r
Financ es
Van Hire (approx) £1039
CD Cost £384
Venues (approx)
- Cardiff
- Cheltenham
- Bristol
- Nottingham
- Manchester
£800
Fuel £110
Equipment £0
£2333
Outgoing Costs
Ticket Sales (Max) £3500
CD Sales (Max) £2500
Crowdfunding (Max) £750
Incoming Costs
Van Quote based upon:
https://www.nationwidehireuk.co.uk/vans-for-
hire/lwb-6-seat-crew-van-2937/
Ticket Sales:
£7 per ticket x 50 tickets per venue = £3500
CD’s + Packaging:
500 units to be bought = £384 (76p per unit)
500 units x £5 selling price = £2500
https://pure-music.co.uk/cd-manufacturing-cost/cd-
sleeves-wallets-disc-only/
Fuel
105km
32.7km
73.9km
70km
79.5
90.9
131km
54.9
198
Approx 835km/ 519miles
519/30 mpg = 17.3 gallons
17.3 x £5.80 = £100.34
+ 10% contingency =
£110.34

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B o o k i n g
A U K To u r
Itiner ies
ST3 Itineries.docx

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B o o k i n g
A U K To u r
Itiner ies

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B o o k i n g
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Mar k eting Mater ial.
Tone Radio Appearance - Cheltenham
16:00 Wednesday 28th November
Interview at Platform Magazine NTU
12:30pm Sunday 2nd December
Facebook Broadcast –
Cheltenham Show
Photography and footage to be taken
at Llangorse and Hay on Wye shows by
Dara Hellier-Smith
Interview for online student
magazine
15:30 Cardiff University

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B o o k i n g
A U K To u r
H ealth and Safety/ R is k As s es s ments

10. 4
B o o k i n g
A U K To u r
H ealth and Safety/ R is k As s es s ments