Assessment MD5212

1. Creative Concept
To create a party-style event
introducing a new audience to
university music gigs by
encouraging them to attend as
a pre-drinks before going out.
Partnering with UOG Mens
Rugby as Sport and Music have
never worked together on an
event.

2. Creative Concept
Introduce the audiences of
Ryan Nicklin and Adam Thorn
to a new joint venture between
the two artists by hosting a live
stream of performances.

3. Information
Revolution Cheltenham
Monday 25th March
Park Campus Studio
TBC with artists

4. Artists

5. Crew
Planning:
Event Co-ordinator : Charlotte
Dale
Head of Liasion : Jordan Pepin
Head of Marketing : Emily Mcdonagh
Head of Technical : Jake Ormson
Event Day:
Sound Engineer : Charlie Bennett
Head of Videography : Joshua Holgate
Photographer : TBC
Artists: : Adam Thorn
: Joel Francis
: Sabrina Abdou
Planning:
Event Co-ordinator : Charlotte
Dale
Head of Liasion : Jordan Pepin
Head of Marketing : Emily Mcdonagh
Head of Technical : Jake Ormson
Artists:
: Adam Thorn
: Ryan Nicklin

6. Planning and Possible Costs
Raffle –
VIP Booth - £40
Other Prizes - Donation
Equipment
Free Hire
May need to pay for travel
Venue Hire
Free
Marketing (Optional Costs)
Printing Posters (£3)
Boost Social Media Posts (£10)
Venue Hire
Free
Equipment
Free Hire

7. Tech Spec
• PA System + Soundboard
• 2/3 SM58 Microphones
• Instruments + Jack Leads (Provided by
artists)
• Spare MONO Jack Guitar Lead
• iPhone + Tripod
• PA System + Soundboard
• SM58 Microphone
• Acoustic Guitar + Jack (Provided by Artist)
• Keyboard + Lead (Provided by Artist)

8. Documentation
Risk Assessment
Contracts
Equipment Agreements

9. Organisation

10. Partnerships
UOG Men's Rugby are
endorsing the event, assisting
us with marketing to ensure a
high turnout and all money
raised will be going to their
charity.
We are working with GLAM to
give gig attendees queue jump
and discounted entry.
We are also having a VIP Booth
at their event to give away in a
raffle at ours.

11. Filming/ Photography
A TV Production Crew led by Josh Holgate Ollie Bentley Photography

12. Target Audience
Students
The Wider Student
Community who don’t
usually participate or attend
in music events.
Sports Students
Close Friends from Halls
Friends of friends
Students who see the Marketing
The Music Community
Friends of Artists
MUBS, POMS, CMT’s
Supporters of Artists

13. Marketing – Live Event
Social Media Advertising
Audience: Masses
Posters in the Music Rooms
Audience: Music Students
Rugby Endorsement
Audience: Sports Students

14. Marketing – Broadcast Event
Organise a photoshoot Create Artist Branding Push on Social Media

15. Consistent Branding

16. Day Schedule
3:00PM: COLLECT EQUIPMENT FROM MEDIA STORE
3:15PM: TEST OUT EQUIPMENT IN REHEARSAL SPACE
6:30PM: TRANSPORT EQUIPMENT TO VENUE
7:00PM: ARRIVE AT VENUE AND BEGIN SETTING UP
EQUIPMENT
7:30PM: ARTIST ARRIVAL – BEGIN SOUNDCHECKS
8:30PM: CROWD ARRIVAL
8:45PM: SABRINA
9:15PM: JOEL FRANCIS
9:45PM: RAFFLE
9:55PM: ADAM THORN
3:00PM: COLLECT EQUIPMENT AND SET UP
3:30PM: ARTIST ARRIVAL, BRIEFING AND SOUNDCHECK
4:15PM: BEGIN LIVESTREAM
- 3 PERFORMANCES WITH CHAT IN BETWEEN
4:45PM: DROP THE TRACK ON SOCIAL MEDIAS

17. Strengths
• The aim of our event is to be more
inclusive and open music events to a
new audience.
• Our event is the unique as it is the
first to bring UOG Sport and Music
together.
• Our Broadcast Event is working with
two established artists in
Cheltenham, giving us an existing
audience to target.
• Our event is unique as it offers the
audience the chance to see two
different artists interact and
collaborate.

18. Weaknesses
• A weakness of our Broadcast Event is that it
might be badly timed as we are holding it
in the afternoon, meaning people may be
busy and not watch.
• Another weakness of our Broadcast Event is
that we do not have any experience in
planning and executing a broadcast event.
Therefore, this means there are likely to be
challenges we have to face and problems to
overcome which could affect the overall
success of the event.
• A weakness of our Live Event is that we are
holding it at Revolution, which has a reputation
for being more expensive than other local
venues as it specializes in cocktails. Even
though we have secured deals with them it may
still be a factor that deters the audience.
• Another weakness is that even if the wider
student community attend (e.g. Sports
students), they may still not be interested in
the music or as engaged as music students are
within the events.

19. Opportunities
• The event will build bridges between UOG
Music and other sectors of the University, sport in
particular, allowing us to grow our network for the
future.
• The event will positively help both us and the
artists by giving us the chance to try something
new and gain experience in the technicalities of
livestreaming. Similarly the artists can promote
themselves in a different format to usual.

20. Threats
• A threat of our Live Event is the over-
saturation of local music events in
March, meaning there is more competition.
People may be reluctant to go to multiple
events in a small amount of time and therefore
we need to try harder to attract attendees.
• The main threat of our Broadcast
Event is that it relies on
technology. If the technology faults
or fails this could effect the success of
the event.