RubiQube is a reward – based advertising platform that drives engagement and monetization opportunities for online publishers, while delivering rewards to their end users and providing advertisers with engaged customers.
1) The value exchange equation is activated when mobile advertising provides tangible value to users in exchange for their time and attention. This can help build brand loyalty.
2) Reward-based mobile advertising succeeds when the advertising execution is timely, interactive, and relevant and the reward is predictable, tangible and chosen by the user.
3) Tests showed that reward-based mobile campaigns significantly increased brand awareness, message association, favorability, and purchase intent compared to control groups and mobile advertising norms.
Comscore: vCE Charter Study (validated campaign essentials)bookletBrian Crotty
Digital advertising needs
a reality check.
comScore has the solution.
DIGITAL IS A POWERFUL AND GROWING BRAND ADVERTISING MEDIUM,
but a lack of validated measurement that’s comparable to other media, such as TV,
has limited its full potential. comScore has unique visibility into the complexities
around why that’s the case, and what can be done about it.
This booklet uncovers key findings about what’s really going on and unveils a new
measurement solution from comScore that can help move digital forward.
The Future Of Mobile Marketing With Smartphonesspocto
Smartphones catalyze the equation between the buyers and the brands in such a variety of energizing way. Here is a general discussion that may suggest to any brand from any domain and can make it a beneficiary of smartphones. Smartphones permit the brands to get an understanding of their customer behaviors, beyond their gender information.
Mobile marketing involves communicating with consumers using mobile devices to send marketing messages, generate awareness, engagement, or loyalty. It is an effective and targeted way to reach consumers, as mobile devices offer ubiquitous reach and the ability to immediately deliver localized and personalized messages. Mobile marketing utilizes various tools like SMS, MMS, apps, and proximity marketing to integrate advertising, branding, promotions, and direct marketing efforts into a cohesive customer communication strategy. Marketers must focus on gaining customer opt-in, allowing opt-out, accurately segmenting audiences, and delivering valuable messages at the right time.
The channels for advertisement delivery are more abundant than ever, which has led to ad bombardment from brands and subsequently, ad avoidance by audiences. The power of one-sided, mass advertising is waning in the era of customization. So how are marketers reaching their audience?
Experiential marketing.
The increasingly popular tactic enables customers to engage with brands in an authentic and memorable way. The immersive, multisensory nature of a live interaction also builds a strong and emotional connection between brands and audiences, transforming customers into powerful, long-term brand advocates. Not only that, live experiences can be invaluable opportunities for content generation and data collection, leading to informed and successful future campaigns.
This document provides an overview of social commerce and how brands can leverage influencer marketing and social media features to drive online sales. It includes expert advice from digital marketing professionals on how social commerce has helped various D2C brands engage customers and increase sales. Key topics covered include what social commerce is, how brands are using it to improve the shopping experience, the benefits of influencer marketing, and the future potential of social commerce.
Out of the box ideas ambush marketing techniqueskunzitegroup
Ambush marketing is a marketing technique where a company promotes its brand by exploiting the publicity of another event, often one with an official sponsor, without paying fees. It works by associating the brand with the event in a way that misleads consumers into thinking there is a connection. Examples include Stella Artois promoting near the US Open tennis tournament when Heineken was the official sponsor. Ambush marketing can increase brand awareness but also creates an unhealthy competitive environment and the return on investment is difficult to calculate since the effects are hard to measure.
1) The value exchange equation is activated when mobile advertising provides tangible value to users in exchange for their time and attention. This can help build brand loyalty.
2) Reward-based mobile advertising succeeds when the advertising execution is timely, interactive, and relevant and the reward is predictable, tangible and chosen by the user.
3) Tests showed that reward-based mobile campaigns significantly increased brand awareness, message association, favorability, and purchase intent compared to control groups and mobile advertising norms.
Comscore: vCE Charter Study (validated campaign essentials)bookletBrian Crotty
Digital advertising needs
a reality check.
comScore has the solution.
DIGITAL IS A POWERFUL AND GROWING BRAND ADVERTISING MEDIUM,
but a lack of validated measurement that’s comparable to other media, such as TV,
has limited its full potential. comScore has unique visibility into the complexities
around why that’s the case, and what can be done about it.
This booklet uncovers key findings about what’s really going on and unveils a new
measurement solution from comScore that can help move digital forward.
The Future Of Mobile Marketing With Smartphonesspocto
Smartphones catalyze the equation between the buyers and the brands in such a variety of energizing way. Here is a general discussion that may suggest to any brand from any domain and can make it a beneficiary of smartphones. Smartphones permit the brands to get an understanding of their customer behaviors, beyond their gender information.
Mobile marketing involves communicating with consumers using mobile devices to send marketing messages, generate awareness, engagement, or loyalty. It is an effective and targeted way to reach consumers, as mobile devices offer ubiquitous reach and the ability to immediately deliver localized and personalized messages. Mobile marketing utilizes various tools like SMS, MMS, apps, and proximity marketing to integrate advertising, branding, promotions, and direct marketing efforts into a cohesive customer communication strategy. Marketers must focus on gaining customer opt-in, allowing opt-out, accurately segmenting audiences, and delivering valuable messages at the right time.
The channels for advertisement delivery are more abundant than ever, which has led to ad bombardment from brands and subsequently, ad avoidance by audiences. The power of one-sided, mass advertising is waning in the era of customization. So how are marketers reaching their audience?
Experiential marketing.
The increasingly popular tactic enables customers to engage with brands in an authentic and memorable way. The immersive, multisensory nature of a live interaction also builds a strong and emotional connection between brands and audiences, transforming customers into powerful, long-term brand advocates. Not only that, live experiences can be invaluable opportunities for content generation and data collection, leading to informed and successful future campaigns.
This document provides an overview of social commerce and how brands can leverage influencer marketing and social media features to drive online sales. It includes expert advice from digital marketing professionals on how social commerce has helped various D2C brands engage customers and increase sales. Key topics covered include what social commerce is, how brands are using it to improve the shopping experience, the benefits of influencer marketing, and the future potential of social commerce.
Out of the box ideas ambush marketing techniqueskunzitegroup
Ambush marketing is a marketing technique where a company promotes its brand by exploiting the publicity of another event, often one with an official sponsor, without paying fees. It works by associating the brand with the event in a way that misleads consumers into thinking there is a connection. Examples include Stella Artois promoting near the US Open tennis tournament when Heineken was the official sponsor. Ambush marketing can increase brand awareness but also creates an unhealthy competitive environment and the return on investment is difficult to calculate since the effects are hard to measure.
Be more amazing at media planning. Get back to basics of Digital media planning. Know what to ask, understand the lingo, measure the right stuff and a bit about collaboration and integrating teams.
Rakuten Display provides innovative advertising solutions for reaching consumers across digital channels and devices. They aim to deliver personalized, consistent brand experiences through display advertising optimized for engagement. Rakuten Display offers solutions for branding, prospecting, retargeting, and retention, with transparency into campaign performance across the consumer journey.
Mobile advertising is evolving from passive to participatory as customers now engage with brands through their mobile devices. Agencies help companies promote brand conversations by optimizing messages across mobile applications, text messages, location-based services, and social networks. Lessons from mobile campaigns show the importance of engaging both the device and user through relevant, social, and entertaining content at the right time and place to grow brand conversations. Winning strategies include constant engagement, relevance, participation rewards, and empowering influencers to share brand interactions.
This document summarizes a presentation about optimizing advertising campaigns for mobile conversions. It discusses trends in mobile and local search, how mobile conversions are defined, and tips for optimizing campaigns for mobile. Some key points include:
- Mobile search volume has grown dramatically in recent years and continues to increase.
- Mobile users have different behaviors than desktop users, like using their phones to make calls directly from search results.
- To optimize for mobile conversions, advertisers should use location extensions, call extensions, mobile-specific ad copy and keywords, and ensure their landing pages are mobile-friendly.
- Proper bidding, such as adjusting bids by device and time of day, can also help improve mobile conversions.
This document discusses the shift from influencer marketing to influencer relations. It argues that influencer marketing is currently treated mostly as a tactical campaign activity rather than an integrated strategy. To improve results, the document advocates developing long-term relationships with influencers through a new discipline called influencer relations management. This approach would focus on mutual understanding and credibility between brands and influencers over time in order to improve advocacy, engagement and conversions. The document also presents a case study of an influencer marketing campaign and proposes a platform called Noisemakerz to facilitate connections between brands and influencers.
The document discusses ways that marketers can better target online audiences and measure advertising effectiveness in the digital space. It provides examples of how refined targeting of existing customers for a TV provider increased engagement. It also discusses how utilizing real-time competitive ad occurrence data allowed an advertiser to target second screen ads during TV commercials. The document advocates measuring advertising across awareness, behavior, and sales outcomes to understand total ROI. It presents an example where measuring across these metrics found that $6.89 was returned for every $1 spent on advertising.
The document provides guidance for digital training for planners. It discusses how the assumptions and approaches for digital marketing differ from traditional marketing. Digital marketing requires considering the user experience across multiple touchpoints and platforms, and motivating users to engage at each step of the customer journey. It also emphasizes understanding the target audience and framing content in a way that provides value and motivates the desired behaviors.
1) Unilever ran an integrated online and traditional advertising campaign for a new Dove hair conditioner product in the Netherlands to understand the impact of online marketing.
2) Research found that online advertising boosted key metrics like brand awareness and purchase intent more than print or TV alone, and that combining media channels had an even greater effect.
3) The study concluded that online advertising deserves a larger percentage of the marketing budget than it typically receives, and that Unilever plans to significantly increase its online spending based on the success of this campaign.
This document discusses the benefits of using influencer marketing over traditional advertising. It notes that influencer marketing allows brands to reach targeted audiences in an authentic way through social media influencers. It recommends that companies partner with an influencer marketing agency to handle relationship building with influencers, campaign management, analytics, and ensuring messaging aligns with influencer content. Doing it alone risks wasting money without proper targeting, analytics, and expertise in influencer relationships.
Influencer marketing is becoming the most effective way for brands to engage target audiences on social media. It works similarly to celebrity endorsements by using influential social media personalities that audiences know, like, and trust. Case studies showed that influencer marketing campaigns run by the agency Instabrand helped the fashion brand Calzedonia reach over 15 million people and the non-profit Harold Robinson Foundation raise $800,000. Working with an influencer marketing agency handles challenges like identifying and managing influencers while providing analytics to measure campaign success.
Think With Google - Breaking Clutter With CreativesHarsha MV
1) The document discusses optimizing creative content for digital platforms by rethinking traditional storytelling approaches and adapting content for mobile and multi-screen viewing behaviors.
2) It provides examples of reframing creative content for different screen formats, building personalized messages for specific audiences based on interests, and experimenting with story structures that start engaging viewers immediately without relying solely on a traditional narrative arc.
3) Testing showed that personalized creatives targeting individual affinities and interests performed better than generic content at driving brand metrics, with certain customized messages generating up to 8.5% brand lift.
The document outlines 10 key marketing trends for 2021: 1) Purpose-driven marketing will be important to align brand values with social causes, 2) Brands must find ways to reconnect with customers after the disruptions of 2020, 3) Loss aversion strategies need to be more sensitive given losses incurred in 2020, 4) Relatability through user-generated content can drive growth, 5) Social e-commerce is expanding with in-app shopping options, 6) Video and storytelling content will be highly engaging, 7) Brands should reduce costs by repurposing existing content across channels, 8) Virtual events and meetings will continue to be important, 9) Artificial intelligence will make marketing smarter and more personalized, and 10
Ciarán Ó Raghallaigh, Fandom - DMX Dublin 2016DMX Dublin
Fandom allows brands to aggregate and curate social media content in real-time to display on websites, mobile apps, and large screens. It offers a platform as a service that allows customers to launch social media hubs in under 5 minutes. Hubs can be used by brands to increase engagement, events to amplify conversations before, during and after, and displays to showcase content. The platform provides tools to customize hub design, moderate content, and monetize through native advertising and sponsorships.
Location-based advertising has evolved dramatically from its humble beginnings of simple geo-fence tests. Today, retail, QSR and auto brands are leading the way and running sophisticated campaigns that are delivering meaningful metrics.
Join a stellar group of marketers and mobile experts from Verve Mobile, xAd and YP, to hear the 3 most important insights from each industry category on how applying location intelligence to mobile campaigns will drive measurable ROI. These insights are based on thousands of campaigns in 2013 and 2014 - don't miss this data-rich discussion!
Moderator:
Leo Scullin, Global Industry Initiatives, Mobile Marketing Association
Presenters:
Monica Ho
Senior Vice President, Marketing
xAd
Heather Sears
Executive Director, Marketing
YP
James Smith
Chief Revenue Officer
Verve Mobile
Why Influencer Marketing Is Better Than Paid AdsSpreadd
A comparison resource to evaluate the difference between influencer marketing and paid ads to run your campaign.
Discover why Influencer Marketing is better!
Mistakes Brands Make While Selecting the InfluencersSpreadd
Here is the list of mistakes that brands make while selecting their influencers for the marketing campaigns.
From Goal settings to targeting follower count, here are some of the mistakes and why brands should not make them again and again.
This document announces and provides details about the Location-Based Advertising conference to be held September 16-18, 2015 in San Francisco. The conference will cover topics related to leveraging location data and mobile advertising to engage customers effectively. Confirmed speakers include executives from American Eagle Outfitters, PaperG, POPAI, Placecast, GroupM Next, and other companies. Attendees will learn about case studies, tools, techniques and strategies for location-based marketing campaigns, including how to target consumers, drive store visits, and measure campaign effectiveness. Pre-conference workshops on September 16 will allow interactive discussion of leveraging location technologies for new revenues. The goal of the conference is to help marketers maximize the capabilities
Mobile value exchange: How incentivization changes mobile behavior - Dynamic ...Merlien Institute
Presented by Joline Mc Goldrick, Research Director, Dynamic Logic,
Jayne Dow, Director, Firefly Millward Brown
& Deborah Powsner, Senior Director Marketing , SessionM
at Market Research in the Mobile World North America
17 - 18 July 2013, Minneapolis, USA
This event is proudly organised by Merlien Institute
Check out our upcoming events by visiting http://www.mrmw.net
Millward Brown: The role of value in mobile advertisingMitya Voskresensky
1. Reward-based mobile advertising that provides tangible value to consumers can increase brand engagement and loyalty by activating the rule of reciprocity.
2. For reward-based mobile ads to be effective, the advertising execution must be timely, provide options to the consumer, and be relevant, while the rewards must be predictable, tangible and chosen by the consumer.
3. Tests of reward-based mobile advertising campaigns found significant increases in brand awareness, ad awareness, message association, brand favorability, and purchase intent compared to control groups and mobile advertising norms.
Be more amazing at media planning. Get back to basics of Digital media planning. Know what to ask, understand the lingo, measure the right stuff and a bit about collaboration and integrating teams.
Rakuten Display provides innovative advertising solutions for reaching consumers across digital channels and devices. They aim to deliver personalized, consistent brand experiences through display advertising optimized for engagement. Rakuten Display offers solutions for branding, prospecting, retargeting, and retention, with transparency into campaign performance across the consumer journey.
Mobile advertising is evolving from passive to participatory as customers now engage with brands through their mobile devices. Agencies help companies promote brand conversations by optimizing messages across mobile applications, text messages, location-based services, and social networks. Lessons from mobile campaigns show the importance of engaging both the device and user through relevant, social, and entertaining content at the right time and place to grow brand conversations. Winning strategies include constant engagement, relevance, participation rewards, and empowering influencers to share brand interactions.
This document summarizes a presentation about optimizing advertising campaigns for mobile conversions. It discusses trends in mobile and local search, how mobile conversions are defined, and tips for optimizing campaigns for mobile. Some key points include:
- Mobile search volume has grown dramatically in recent years and continues to increase.
- Mobile users have different behaviors than desktop users, like using their phones to make calls directly from search results.
- To optimize for mobile conversions, advertisers should use location extensions, call extensions, mobile-specific ad copy and keywords, and ensure their landing pages are mobile-friendly.
- Proper bidding, such as adjusting bids by device and time of day, can also help improve mobile conversions.
This document discusses the shift from influencer marketing to influencer relations. It argues that influencer marketing is currently treated mostly as a tactical campaign activity rather than an integrated strategy. To improve results, the document advocates developing long-term relationships with influencers through a new discipline called influencer relations management. This approach would focus on mutual understanding and credibility between brands and influencers over time in order to improve advocacy, engagement and conversions. The document also presents a case study of an influencer marketing campaign and proposes a platform called Noisemakerz to facilitate connections between brands and influencers.
The document discusses ways that marketers can better target online audiences and measure advertising effectiveness in the digital space. It provides examples of how refined targeting of existing customers for a TV provider increased engagement. It also discusses how utilizing real-time competitive ad occurrence data allowed an advertiser to target second screen ads during TV commercials. The document advocates measuring advertising across awareness, behavior, and sales outcomes to understand total ROI. It presents an example where measuring across these metrics found that $6.89 was returned for every $1 spent on advertising.
The document provides guidance for digital training for planners. It discusses how the assumptions and approaches for digital marketing differ from traditional marketing. Digital marketing requires considering the user experience across multiple touchpoints and platforms, and motivating users to engage at each step of the customer journey. It also emphasizes understanding the target audience and framing content in a way that provides value and motivates the desired behaviors.
1) Unilever ran an integrated online and traditional advertising campaign for a new Dove hair conditioner product in the Netherlands to understand the impact of online marketing.
2) Research found that online advertising boosted key metrics like brand awareness and purchase intent more than print or TV alone, and that combining media channels had an even greater effect.
3) The study concluded that online advertising deserves a larger percentage of the marketing budget than it typically receives, and that Unilever plans to significantly increase its online spending based on the success of this campaign.
This document discusses the benefits of using influencer marketing over traditional advertising. It notes that influencer marketing allows brands to reach targeted audiences in an authentic way through social media influencers. It recommends that companies partner with an influencer marketing agency to handle relationship building with influencers, campaign management, analytics, and ensuring messaging aligns with influencer content. Doing it alone risks wasting money without proper targeting, analytics, and expertise in influencer relationships.
Influencer marketing is becoming the most effective way for brands to engage target audiences on social media. It works similarly to celebrity endorsements by using influential social media personalities that audiences know, like, and trust. Case studies showed that influencer marketing campaigns run by the agency Instabrand helped the fashion brand Calzedonia reach over 15 million people and the non-profit Harold Robinson Foundation raise $800,000. Working with an influencer marketing agency handles challenges like identifying and managing influencers while providing analytics to measure campaign success.
Think With Google - Breaking Clutter With CreativesHarsha MV
1) The document discusses optimizing creative content for digital platforms by rethinking traditional storytelling approaches and adapting content for mobile and multi-screen viewing behaviors.
2) It provides examples of reframing creative content for different screen formats, building personalized messages for specific audiences based on interests, and experimenting with story structures that start engaging viewers immediately without relying solely on a traditional narrative arc.
3) Testing showed that personalized creatives targeting individual affinities and interests performed better than generic content at driving brand metrics, with certain customized messages generating up to 8.5% brand lift.
The document outlines 10 key marketing trends for 2021: 1) Purpose-driven marketing will be important to align brand values with social causes, 2) Brands must find ways to reconnect with customers after the disruptions of 2020, 3) Loss aversion strategies need to be more sensitive given losses incurred in 2020, 4) Relatability through user-generated content can drive growth, 5) Social e-commerce is expanding with in-app shopping options, 6) Video and storytelling content will be highly engaging, 7) Brands should reduce costs by repurposing existing content across channels, 8) Virtual events and meetings will continue to be important, 9) Artificial intelligence will make marketing smarter and more personalized, and 10
Ciarán Ó Raghallaigh, Fandom - DMX Dublin 2016DMX Dublin
Fandom allows brands to aggregate and curate social media content in real-time to display on websites, mobile apps, and large screens. It offers a platform as a service that allows customers to launch social media hubs in under 5 minutes. Hubs can be used by brands to increase engagement, events to amplify conversations before, during and after, and displays to showcase content. The platform provides tools to customize hub design, moderate content, and monetize through native advertising and sponsorships.
Location-based advertising has evolved dramatically from its humble beginnings of simple geo-fence tests. Today, retail, QSR and auto brands are leading the way and running sophisticated campaigns that are delivering meaningful metrics.
Join a stellar group of marketers and mobile experts from Verve Mobile, xAd and YP, to hear the 3 most important insights from each industry category on how applying location intelligence to mobile campaigns will drive measurable ROI. These insights are based on thousands of campaigns in 2013 and 2014 - don't miss this data-rich discussion!
Moderator:
Leo Scullin, Global Industry Initiatives, Mobile Marketing Association
Presenters:
Monica Ho
Senior Vice President, Marketing
xAd
Heather Sears
Executive Director, Marketing
YP
James Smith
Chief Revenue Officer
Verve Mobile
Why Influencer Marketing Is Better Than Paid AdsSpreadd
A comparison resource to evaluate the difference between influencer marketing and paid ads to run your campaign.
Discover why Influencer Marketing is better!
Mistakes Brands Make While Selecting the InfluencersSpreadd
Here is the list of mistakes that brands make while selecting their influencers for the marketing campaigns.
From Goal settings to targeting follower count, here are some of the mistakes and why brands should not make them again and again.
This document announces and provides details about the Location-Based Advertising conference to be held September 16-18, 2015 in San Francisco. The conference will cover topics related to leveraging location data and mobile advertising to engage customers effectively. Confirmed speakers include executives from American Eagle Outfitters, PaperG, POPAI, Placecast, GroupM Next, and other companies. Attendees will learn about case studies, tools, techniques and strategies for location-based marketing campaigns, including how to target consumers, drive store visits, and measure campaign effectiveness. Pre-conference workshops on September 16 will allow interactive discussion of leveraging location technologies for new revenues. The goal of the conference is to help marketers maximize the capabilities
Mobile value exchange: How incentivization changes mobile behavior - Dynamic ...Merlien Institute
Presented by Joline Mc Goldrick, Research Director, Dynamic Logic,
Jayne Dow, Director, Firefly Millward Brown
& Deborah Powsner, Senior Director Marketing , SessionM
at Market Research in the Mobile World North America
17 - 18 July 2013, Minneapolis, USA
This event is proudly organised by Merlien Institute
Check out our upcoming events by visiting http://www.mrmw.net
Millward Brown: The role of value in mobile advertisingMitya Voskresensky
1. Reward-based mobile advertising that provides tangible value to consumers can increase brand engagement and loyalty by activating the rule of reciprocity.
2. For reward-based mobile ads to be effective, the advertising execution must be timely, provide options to the consumer, and be relevant, while the rewards must be predictable, tangible and chosen by the consumer.
3. Tests of reward-based mobile advertising campaigns found significant increases in brand awareness, ad awareness, message association, brand favorability, and purchase intent compared to control groups and mobile advertising norms.
Our outlook for 2014 is optimistic. As marketers, it has never been a more exciting time. The following things to watch for range from very strategic to very tactical, but all are related in one big way. For marketers, none of them will matter, and none of them will work at all if not driven by a healthy, big idea.
This document discusses how mobile marketing has evolved as an important tool for brands to interact with consumers. It notes that more people now access content via mobile than traditional mediums like newspapers, radio, TV or the web. The document provides tips on how to craft effective mobile advertising campaigns, including starting with clear goals, understanding mobile users, considering the full user experience, and being creative. It also outlines some key ways mobile can be used in marketing campaigns, such as contests, coupons, apps, and calls to action.
IAB Canada Roadshow 2015: How Can Online Display Ads Directly Drive Purchase ...IAB Canada
Join Mediative on the 2015 IAB Canada Roadshow as the discuss online display ads and purchasing behaviour.
For More Information : Mediative.com/iab-roadshow
Welcome to the 10th Episode of the Digital Trends!
In this episode, we are looking at marketing predictions for 2021 as well as some of the notable Ads in 2020. Enjoy!
Here is the layout,
* Quotes from Marketing Experts
* Predicted Marketing Trends in 2021
* Notable Digital Campaigns in 2020
Millward Brown 2015 Digital and Media PredictionsKantar
Since 2009, Millward Brown experts from around the globe have offered annual predictions for the coming year - forecasting the hottest digital and media trends and providing recommendations to help advertisers move confidently into the coming year... - See more at: http://www.millwardbrown.com/global-navigation/insights/articles-and-reports/digital-predictions/2015/2015-digital-and-media-predictions#sthash.0lE3FZhU.dpuf
This document discusses trends in digital media and advertising for 2015. It predicts that marketers will get savvier about creating multi-generational, multiscreen marketing strategies. Recent research found two key factors influence screen preferences - generation and task load. Younger generations like Millennials prefer smartphones to TVs or laptops. However, task length also impacts preferences - smartphones are preferred for low-attention tasks while TV is preferred for high-attention viewing. The document recommends marketers understand how these factors influence preferences in order to match branding outcomes with the appropriate screens.
What programmatic marketing really means for researchJoel Rubinson
Understand that programmatic advertising is the biggest change since TV. It drives marketers into data driven marketing and researchers into real time systems.
1. The document discusses emerging trends in digital media and advertising for 2015.
2. It predicts greater tension between media agencies seeking control over ad delivery, creative agencies developing new formats, marketers using programmatic buying to target ads, and efforts to put consumers in control.
3. The trends discussed include second screen ad syncing, breaking down silos between social and mobile measurement, and marketers gaining better insights from digital consumer data.
Mobile marketing is an emerging opportunity, especially in emerging markets like India where mobile penetration is high. Some key points:
1. Mobile marketing allows companies to reach a large customer base through targeted, personalized messages on wireless networks.
2. Emerging markets like India, China, and Brazil have seen strong growth in mobile users, with India having over 900 million subscribers.
3. Mobile marketing offers advantages over other media in reach, frequency of exposure, effectiveness of message delivery, convenience, localization, integration, and building relationships.
4. Emerging mobile marketing technologies that may be used include mobile websites, SMS alerts/reminders, mobile apps, coupons, QR codes, and mobile search advertising.
Whitepaper 11th april 12 how to use mobile as a marketing tool Kumar Gaurav
This document discusses how mobile marketing is a new opportunity for brands and provides tips on how to create an effective mobile marketing campaign. It highlights that mobile usage is growing rapidly and stealing marketing budgets from traditional media. It also provides reasons to invest in mobile marketing such as its ability to target consumers when they are ready to buy. The document then offers steps to create a dynamic mobile marketing campaign and ways mobile can be used as a marketing tool, such as contests and downloading apps. It concludes by emphasizing the importance of measuring mobile ad performance and integrating mobile campaigns with other marketing efforts.
Whitepaper 11th april 12 how to use mobile as a marketing tool Kumar Gaurav
This document discusses how mobile marketing is a new opportunity for brands and provides tips on how to create an effective mobile marketing campaign. It highlights that mobile usage is growing rapidly and stealing marketing budgets from traditional media. It provides reasons to invest in mobile marketing such as its ability to target consumers when they are ready to buy. The document also discusses trends in mobile experiences and provides steps and strategies for using mobile in marketing campaigns.
White Paper - The 10 Rules of EngagementHugo Serôdio
This document provides an overview of engagement advertising. It begins with definitions and explanations of engagement advertising, noting that it is about dialogue between brands and consumers online and offline. It then discusses the multi-platform nature of advertising today. The bulk of the document outlines 10 rules for effective engagement advertising, with each rule explained and accompanied by examples. The 10 rules are: be authentic, leverage technology, mind the gap, use the right kind of ads, experiment, generate great content, use a call to action, create brand advocates, embrace change, and have fun.
Advertising & Sales Management (VV2)
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Industry Pulse: Consumer Attention in Digital AdvertisingUndertone
For digital advertising, attention is the metric that now matters most. Find out how this is causing shifting budgets and changing success metrics, as well as the role of viewability.
1) The document discusses how gaining consumer attention is becoming the most important metric in digital advertising in 2015 and beyond. Advertisers are shifting budgets from standard banners to mobile, video, and native formats that are better at capturing attention.
2) Success metrics are also shifting from quick metrics like impressions and click-through rates (CTRs) to metrics that show interactions and post-impression actions, which indicate a brand fully captured a user's attention.
3) Viewability is important but not a guarantee of attention on its own; creative, format, and placement must be optimized to engage users and garner their attention once an ad is viewable.
The value of being seen : a guide to digital advertising viewability - Turn -...Romain Fonnier
What’s hard to understand about advertisers wanting ads to be seen by real live consumers?
At first blush, it seems so simple: viewable ads reassure advertisers that their ads are delivered in-view (that is, on an active page or within frame). Yet, viewability does not guarantee that the end consumer will actually view the ad creative or engage with the message.
Successful digital advertising depends on a variety of factors -- including a nuanced understanding of what viewability is, when it matters, and how it fits into a broader campaign strategy.
The document discusses how smartphones have become integral to people's daily lives and are often the primary screen they interact with. It argues that marketers should make mobile a primary part of their digital advertising efforts by targeting individuals rather than just inventory. Effective mobile advertising requires understanding people's mobile behaviors, advanced targeting of individual users based on their characteristics, and creating ads optimized specifically for mobile screens and contexts. Location targeting alone is not enough without understanding individual users.
2016 Predictions for Location-Based Marketing, Advertising & Commerce Localogy
At the end of 2015 we asked the industry what 2016 will hold for the location-based marketing, advertising and commerce space. Here are the 24 interesting predictions we received from a variety of experts representing companies such as Constant Contact, Dstillery, GoDaddy, Kenshoo, Placed, Yext and many more.
Similar to Why reward-based advertising rocks (20)
Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Yes, It's Your Fault Book Launch WebinarDemandbase
From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.
Tired of the perpetual tug-of-war between your sales and marketing teams? Come hear Demandbase Chief Marketing Officer, Kelly Hopping and Chief Sales Officer, John Eitel discuss key insights from their new book, “Yes, It’s Your Fault! From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.”
They’ll share their no-nonsense approach to bridging the sales and marketing divide to drive true collaboration — once and for all.
In this webinar, you’ll discover:
The underlying dynamics fueling sales and marketing misalignment
How to implement practical solutions without disrupting day-to-day operations
How to cultivate a culture of collaboration and unity for long-term success
How to align on metrics that matter
Why it’s essential to break down technology and data silos
How ABM can be a powerful unifier
Mastering Dynamic Web Designing A Comprehensive Guide.pdfIbrandizer
Dynamic Web Designing involves creating interactive and adaptable web pages that respond to user input and change dynamically, enhancing user experience with real-time data, animations, and personalized content tailored to individual preferences.
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your business
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assets
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing game
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.
We will explore the transformative journey of American Bath Group as they transitioned from a traditional monolithic CMS to a dynamic, composable martech framework using Kontent.ai. Discover the strategic decisions, challenges, and key benefits realized through adopting a headless CMS approach. Learn how composable business models empower marketers with flexibility, speed, and integration capabilities, ultimately enhancing digital experiences and operational efficiency. This session is essential for marketers looking to understand the practical impacts and advantages of composable technology in today's digital landscape. Join us to gain valuable insights and actionable takeaways from a real-world implementation that redefines the boundaries of marketing technology.
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxBoston SEO Services
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
2. In a 2011 study by eye square and Google, they found that Google AdWords had
a
Advertisers & publishers
are constantly challenged
to get audiences to engage.
Yet while audiences are
looking at ads, this does
not always translate to
engagement or affinity
for the format.
What can help
turn this tide?
reach of 85% but a dwell time of on 1.9s (0.6 seconds less than the corresponding digital ad).
Slide courtesy; Exploring the Role of Value in Mobile Advertising, is a continuation of Millward Brown’s 2013 U.S.
AdReaction Report: Marketing in the Mobile World.
3. Can the Rule of Reciprocity change this?
T H E R U L E O F R E C I P R O C I T Y
REQUIRES THAT
ONE PERSON
TRY TO REPAY
what the other person
HAS PROVIDED
- ROBERT CIALDINI
Slide courtesy; Exploring the Role of Value in Mobile Advertising, is a continuation of Millward Brown’s 2013 U.S.
AdReaction Report: Marketing in the Mobile World.
4. We see reciprocity play out at a primal level.
Slide courtesy; Exploring the Role of Value in Mobile Advertising, is a continuation of Millward Brown’s 2013 U.S.
AdReaction Report: Marketing in the Mobile World.
5. Is it possible for brands to apply reciprocity in advertising
to break through and build lasting brand recall?
Slide courtesy; Exploring the Role of Value in Mobile Advertising, is a continuation of Millward Brown’s 2013 U.S.
AdReaction Report: Marketing in the Mobile World.
6. Executive Summary
The Value Exchange Equation is the activation of
the rule of reciprocity in advertising. It can expand an
audience’s brand recall and help create an enduring
relationship with the brand.
1
Consumers presently reward brands that deliver on
that value exchange with their loyalty.
2
Reward-based advertising is an answer to the
value exchange equation. It opens the door of
consumer receptivity and brand engagement.
3
Reward-based advertising succeeds when the
advertising execution is timely, chosen & relevant
and the reward is predictable, tangible & chosen.
4
Publishers need to offer meaningful value in
exchange for user ad interaction.
5
Slide courtesy; Exploring the Role of Value in Mobile Advertising, is a continuation of Millward Brown’s 2013 U.S.
AdReaction Report: Marketing in the Mobile World.
7. Reward – based Advertising
involves incentivizing end users with
virtual rewards for interacting with
advertisements
Slide courtesy; Exploring the Role of Value in Mobile Advertising, is a continuation of Millward Brown’s 2013 U.S.
AdReaction Report: Marketing in the Mobile World.
8. Annie needs more coins to build on her land in Triple Town.
She can BUY coins
with real money.
She can coins by engaging
with ads in Rubiqube’s ad
Marketplace.
OR
How it works
Slide courtesy; Exploring the Role of Value in Mobile Advertising, is a continuation of Millward Brown’s 2013 U.S.
AdReaction Report: Marketing in the Mobile World.
9. Annie CHOOSES to watch
TheAvengers trailer and earns 59 Pet Points.
Power of Choice
Slide courtesy; Exploring the Role of Value in Mobile Advertising, is a continuation of Millward Brown’s 2013 U.S.
AdReaction Report: Marketing in the Mobile World.
10. Rewarded audiences have increased interactions with brands
15%
17%
12%
20%
18%
14%
36%
34%
28%
21%
26%
19%
Clicked/interacted
with ad
Searched for brand Looked for brand in a
online store
Visited brand's
website
Considered
purchasing brand
Visited brand's social
page
Have Not Participated in Reward-BasedAdvertising Engaged in Reward-Based Advertising
+9*
Which of the following actions have you taken as a result of seeing an ad?
+19*
+11*
+16*
+8*
* Statistically significant difference between control and exposed group at a 90% confidence
level; ^Never Participated in Reward-Based Advertising n=384; Engaged in Reward-Based
advertising n=500.
+5*
Slide courtesy; Exploring the Role of Value in Mobile Advertising, is a continuation of Millward Brown’s 2013 U.S.
AdReaction Report: Marketing in the Mobile World.
11. Campaigns tested on a reward-based platform, had significant
increases in all measures of brand effectiveness
59%
14%
37%
42%
31%
77%
72%
63% 63%
53%
Aided BrandAwareness MobileAdAwareness MessageAssociation
Control Exposed
Brand Favorability Purchase Intent
+13*
+63*
+26*
+21*
+22*
* Statistically significant difference between control and exposed
group at a 90% confidence level; ^N=5 campaigns
Reward-based platform Campaigns Tested
Slide courtesy; Exploring the Role of Value in Mobile Advertising, is a continuation of Millward Brown’s 2013 U.S.
AdReaction Report: Marketing in the Mobile World.
12. Reward-based advertising has created a currency that acknowledges the
value of consumers time & attention
Tangible rewards are clear way to provide value within the ad experience and open the door
to meaningful consumer engagement.
Rewards change the
context and open my mind
to what they have to say.”
If there is a reward
attached, I’ll sit through
to see what it is.”
Rewards put the exposure
of the brand in a positive
light instead of something
forced.”
Slide courtesy; Exploring the Role of Value in Mobile Advertising, is a continuation of Millward Brown’s 2013 U.S.
AdReaction Report: Marketing in the Mobile World.
13. Customers most desired TANGIBLE and flexible rewards
Preferred Rewards
1. Gift cards
2. Coupon or discount of your choice
3. Tickets for Events
4. Points towards contest entries
5. Donations to Charity
6. Virtual Currency
7. Access to ad free environment
8. Access to free videos or songs
9. Access to free games
10. Access to exclusive content
Slide courtesy; Exploring the Role of Value in Mobile Advertising, is a continuation of Millward Brown’s 2013 U.S.
AdReaction Report: Marketing in the Mobile World.
14. Execution Best Practices
do:
• Offer choice in ad exposure. When
possible, let audiences select when
they want to watch your ad.
• Consider timing and placement. Wait
for a natural break in browsing to
serve the ad.
• Serve audiences personally
relevant ads.
• Pair a reward with creative.
Rewards are boosters that can
break through the clutter.
don’t:
Interrupt. Ads shouldn’t distract or
derail users from their mobile goal.
Bombard users with ads. Audiences
are aware of the value of their time.
Serve a random ad. An irrelevant ad is
a wasted impression.
Use intrusive formats unless context is
highly relevant.
Slide courtesy; Exploring the Role of Value in Mobile Advertising, is a continuation of Millward Brown’s 2013 U.S.
AdReaction Report: Marketing in the Mobile World.
15. don’t:
Consider a reward to be something
that is currently free. Audiences don’t
consider access to content or an ad
free environment be a desirable
reward.
Expect a reward to compensate for
poor creative or low brand equity.
Vary reward schedule, users
appreciate predictability.
Be a bully and dictate the reward.
Audiences want to select their reward.
Reward Best Practices
do:
Provide tangible rewards. Gift cards
and coupons are best.
Offer consistency. Audiences like to
know when they are getting a reward.
Offer users a reward that is flexible
and has an element of choice.
Slide courtesy; Exploring the Role of Value in Mobile Advertising, is a continuation of Millward Brown’s 2013 U.S.
AdReaction Report: Marketing in the Mobile World.
16. • Increased Lifetime Value
• Improved Monetization impact
• Insights to optimize customer
experience.
• Improved brand recall
• Post-ad action
• Increased ROI
• Improved user experience
• Freedom of choice to view
ads
• Reward aspiration
Impact of Reward-based Advertising
End Users Publishers Advertisers
Slide courtesy; Exploring the Role of Value in Mobile Advertising, is a continuation of Millward Brown’s 2013 U.S.
AdReaction Report: Marketing in the Mobile World.