The document discusses various retail intermediaries and their functions in distributing goods from manufacturers to consumers. It defines dealers, distributors, wholesalers, buying agents and selling agents. Dealers buy goods to resell, distributors provide promotional support and services to suppliers, and wholesalers buy and resell large quantities of goods. It also explains the functions of retailers in providing goods to consumers, creating time and place utility, and serving as a link between manufacturers and customers.
As opposed to retailing, wholesaling is the act of selling products or services for the use in businesses. That being said, the wholesaling diversity is much more narrow than that of the retailing industry.
As opposed to retailing, wholesaling is the act of selling products or services for the use in businesses. That being said, the wholesaling diversity is much more narrow than that of the retailing industry.
this ppt explain retailing and wholesale functions in simple terms
Definition
Retailer
is one whose business firms sells mainly to the final consumers.
Functions of Retailers
They provide convenience;
Types of Retailers
Small
Department stores Variety Stores
Types of retailers
What is Wholesaling?
Wholesaling is a distribution channel function where one organization buys products from supplying firms with the primary intention of redistributing to other organizations (but, in general, not to the final consumer).
Functions of the Wholesaler
anticipating customer needs;
Types of Wholesalers
A. Merchant Wholesalers
Merchant wholesalers can be classified into two:
the general line merchant wholesaler who carry a general assortment of goods; and
the specialty line merchant wholesaler who carry only a limited number of lines.
Limited function wholesalers provide only some wholesaling functions, like order taking and processing.
They may be classified as follows:
1. drop shippers
2. truck distributors
3. mail-order wholesalers
4. cash-and-carry wholesalers
5. cooperatives
6. rack jobbers
Types of Wholesalers
Types of wholesalers
Functions of Distribution Channels
Factors affecting distribution channels
Structure of Distribution Channels
Various Distribution Channels of Hospitality Industry
It tells about a good description of wholesale trade followed by the features of it and services provided by the wholesalers to manufacturers, retailers and to customers, i.e., their role as intermediary in the trade chain.
Retailing as a sector includes subordinated services, such as delivery. The term "retailer" is also applied where a service provider services the small orders of a large number of individuals, rather than large orders of a small number of wholesale, corporate or government clientele. Shops may be on residential streets, streets with few or no houses, or in a shopping mall.
What Is a Distribution Channel?
A distribution channel is a chain of businesses or intermediaries through which a good or service passes until it reaches the final buyer or the end consumer. Distribution channels can include wholesalers, retailers, distributors, and even the Internet.
Subject : Drug Store & Business Management
Topic : 3. channel of distribution
Presentation Contain above bits bits notes
1.1.Introduction
2.Types of middlemen
3.Wholesalers
4.Retailers
5.Types of retailers
6.Modern trends in retailing
7.Retail departmental store
8.Multiple shops or chain stores
9.Mail order business
10.Consumers cooperatives stores
11.Hire – purchase trading houses
this ppt explain retailing and wholesale functions in simple terms
Definition
Retailer
is one whose business firms sells mainly to the final consumers.
Functions of Retailers
They provide convenience;
Types of Retailers
Small
Department stores Variety Stores
Types of retailers
What is Wholesaling?
Wholesaling is a distribution channel function where one organization buys products from supplying firms with the primary intention of redistributing to other organizations (but, in general, not to the final consumer).
Functions of the Wholesaler
anticipating customer needs;
Types of Wholesalers
A. Merchant Wholesalers
Merchant wholesalers can be classified into two:
the general line merchant wholesaler who carry a general assortment of goods; and
the specialty line merchant wholesaler who carry only a limited number of lines.
Limited function wholesalers provide only some wholesaling functions, like order taking and processing.
They may be classified as follows:
1. drop shippers
2. truck distributors
3. mail-order wholesalers
4. cash-and-carry wholesalers
5. cooperatives
6. rack jobbers
Types of Wholesalers
Types of wholesalers
Functions of Distribution Channels
Factors affecting distribution channels
Structure of Distribution Channels
Various Distribution Channels of Hospitality Industry
It tells about a good description of wholesale trade followed by the features of it and services provided by the wholesalers to manufacturers, retailers and to customers, i.e., their role as intermediary in the trade chain.
Retailing as a sector includes subordinated services, such as delivery. The term "retailer" is also applied where a service provider services the small orders of a large number of individuals, rather than large orders of a small number of wholesale, corporate or government clientele. Shops may be on residential streets, streets with few or no houses, or in a shopping mall.
What Is a Distribution Channel?
A distribution channel is a chain of businesses or intermediaries through which a good or service passes until it reaches the final buyer or the end consumer. Distribution channels can include wholesalers, retailers, distributors, and even the Internet.
Subject : Drug Store & Business Management
Topic : 3. channel of distribution
Presentation Contain above bits bits notes
1.1.Introduction
2.Types of middlemen
3.Wholesalers
4.Retailers
5.Types of retailers
6.Modern trends in retailing
7.Retail departmental store
8.Multiple shops or chain stores
9.Mail order business
10.Consumers cooperatives stores
11.Hire – purchase trading houses
This ppt includes the Channel members involved in the process of transferring finished goods from the manufacturer to the Consumer. The channel members may be an Agent or Wholesaler or Retailer. This ppt gives entire information about that Channel members and their functions and importance.
This ppt gives about the Definition of Channel Member and Middlemen from the American Marketing Association. Each one Agent's Functions and Their important role in the Distribution Process in Marketing.
3. DEALERS
Individual or firm that buys goods from a
producer or distributor for wholesale and/or
retail reselling
A dealer is a principal and not an agent
3
4. DISTRIBUTORS
An entity that buys non-competing products or
product lines, warehouses them, and resells them to
retailers or direct to consumers
provide strong manpower and cash support to the
supplier or manufacturer's promotional efforts
usually also provide product information, estimates,
technical support, after-sales services, credit to the
customers
4
5. WHOLESALERS
Person or firm that buys large quantity of
goods from various producers or vendors,
warehouses them, and resells to retailers
Wholesalers who carry only non-competing
goods or lines are called Distributors
5
6. Buying Agent
Individual or firm that locates supplies at best
prices and terms, and (if required) warehouses or
consolidates them as one shipment on behalf of a
local or foreign buyer
6
7. Selling Agent
Selling agent or sales agent
a person/firm who renders sales services to the
manufacturer or the supplier
may provide support in terms of marketing,
promotion, and other allied activities
7
8. RETAILERS
Retail : Derived from the French word
“retaillier” = to cut off a piece or to break bulk
Retailer : A business or person that sells goods
to the consumer, as opposed to a wholesaler or
supplier, who normally sell their goods to another
business
Retailing : The last stage in movement of goods
or services to the consumer
8
9. RETAILERS
Retailing all activities involved in the marketing
of goods and services directly to the consumers
for their personal, family or household use
9
10. RETAIL : THE INDUSTRY
Largest private industry in the world
In Western economy it accounts for 8% of GDP
Has generated a 19% return for the shareholders
between 2004 - 06 where banks generated 9% and
insurance generated 15.2% return
Largest corporation in the world – Wal-Mart
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11. RETAIL : THE INDUSTRY
Almost 50 retail organizations in the world
feature in the list of Fortune 500 companies.
The world over retail is not only the oldest but
also one of the most advanced user of technology.
11
12. Functions of a RETAILER
From customers point of view, retailer serves by
providing goods that he needs in the required
assortment and at the right place and time.
From an economic standpoint the role of a
retailer is to provide real added value or utility to
the customer.
This comes from five different perspectives
12
13. Functions of a RETAILER
1. Provides finished goods and services in the form
that is acceptable to the customer
2. The retailer performs the function of storing the
goods, and providing us with an assortment of
products in various categories
3. The retailer creates time utility by keeping the
store open when the consumers prefer to shop
13
14. Functions of a RETAILER
4. By being available at a convenient location he
creates place utility
5. Finally when the products are sold ownership
utility is created
14
15. Functions of a RETAILER
All these are real benefits which the Retailer offers
by:
Being close to potential customers
Fully understanding the motivating factors that
drive their customers
By serving the consumers by way of functioning
as a marketing intermediary and creating time,
place and ownership utility 15
16. Functions of a RETAILER
The Retailer also serves the manufacturers by:
Performing the function of distributing the goods
to the end users
Creating a channel of information from
manufacturer to the consumer
By serving as a final link in the distribution chain
Recommending products where brand loyalty is
not strong or for unbranded products
16
17. buying selling
dealer distributor wholesalers agents agents retailers
takes the title of
the goods
provides credit
provides
manpower
provides
promitional
support
n t
provides product
m e
info
ig n
ss
provides estimates
provides technical
support A
provides after-sales
support
warehousing
facility
upstream
downstream 17