Manage for Peak Performance with AWS discusses how RightScale helps companies optimize their use of AWS. RightScale provides cloud management tools that allow companies to forecast costs, operate efficiently at scale, and outage-proof their applications on AWS. The document also describes how RightScale helped photo sharing company PhotoMerchant scale reliably on AWS to handle thousands of high-resolution images per hour and millions of user requests.

1. Manage for Peak Performance with AWS
Josh Fraser
SVP, Business Development at RightScale
Derek Clapham
Engineering Czar & Co-Founder, PhotoMerchant

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RightScale Notables
ü The leading AWS cloud management system and AWS integrator
ü 6 years of expertise with AWS customers
ü Nearly 5 million servers launched

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Broad and Diverse Customer Base
Publishing Film, TV, Music Games
Consumer Web Advertising Software
Healthcare Hardware Financial Services
Gaming Education Telecom Consumer Products

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U"lity
What
End
Users
See
Compu"ng
Chargeback/Billing
What
IT
Management
Runbook/Process
Automa"on
Applica"on
Lifecycle
Management
Workload
Management
Sees
Configura"on
Management
Applica"on
Streaming
Automa"on
OS
Provisioning
Virtualiza"on
GRID/HPC/clusters

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U"lity
What
End
Users
See
Compu"ng
Chargeback/Billing
What
IT
Management
Runbook/Process
Automa"on
Applica"on
Lifecycle
Management
Workload
Management
Sees
Configura"on
Management
Applica"on
Streaming
Automa"on
OS
Provisioning
Virtualiza"on
GRID/HPC/clusters

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Managing the Cloud with RightScale
Workload
No Wait IT IT at Scale
Liberation
Pre-built 12 public & private Auto-scaling &
ServerTemplates clouds orchestration
Easy to customize MultiCloud High availability
inputs Marketplace architectures
Access controls & Cloud-portable Resilient, secure
chargeback configurations SaaS

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RightScale Platform
Governance Automation
Marketplace Configuration
Public Clouds! Public Clouds!
AWS Direct
my network"
Connect"
my storage" my servers"

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RightScale: Proven Solutions for AWS
ü Best practice onramp for AWS
ü Forecast and manage costs
ü Operate efficiently at scale
+
ü Outage-proof your apps
ü Integrate with Hybrid-clouds

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Peak Performance with RightScale on AWS"
"
"
Derek Clapham"
Engineering Czar & Co-founder @ PhotoMerchant"
"
T: @derekclapham"
E: derek@photomerchant.net"

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PhotoMerchant"
SaaS solution for photographers"
Website Portfolio"
Built in eCommerce"
Order management"
Direct print fulfillment"
Online proofing"
Business management"

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History"
Founded Sep 2007"
Alpha launch Apr 2009"
Official launch Sep 2009"
Version 2.0 Jan 2013"
"

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Reliability, Scalability, Visibility"
"
"
"
"

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Key Technical Challenges"
5k – 10k High res images/hr"
2 million requests/hr"
Zero unscheduled downtime"
Speed"
"

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5k – 10k High Res Images/hr"
Generate 20 previews per image"
Do it all in seconds"
Auto Scaling"
Queue based"
Automatic spot instance bidding"
"

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2 Million Requests / hr"
Load balancing"
Auto scaling"
Load based"
Completely automated"
"

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Zero Unscheduled Downtime"
Multi A/Z"
Multi region"
Replicated Databases"
Geographically aware"
Automatic failover"
"

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Speed"
Detailed reporting"
Multi region deployments"
Auto scaling"
"

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Manageability & Reliability"
Server Templates / Scripted Provisioning"
Comprehensive monitoring"
Alert based actions"
Speed of deployment"
"

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Reliability, Scalability, Visibility"
"
"
"
"

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Let’s Take a closer Look …
ü Best practice onramp for AWS
ü Forecast and manage costs +
ü Operate efficiently at scale
ü Outage-proof your apps
+
ü Integrate with Hybrid-clouds

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Best Practices Onramp for AWS
SERVICES APPLICATION STACK STORE
• Onboarding Services • Cloud-ready stacks
• Architecture planning • Published by RightScale, partners
• Project advisory and users
• Go-live support
• Images, scripts, recipes and macros
• Custom engineering
• Versioned and supported
• Training and education
• Ongoing Deployment review and
optimization

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Forecast and Manage Costs
• Better understand
cost elements
• Optimize your
deployments around
usage patterns
• Evaluate purchase
options
• Plan for growth

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Operate Efficiently at Scale
Configuration Management
• ServerTemplates™, RightScripts, hosted Chef
• Reproducible: Predictable deployment
• Dynamic: Configuration from scripts at boot time
• Multi-cloud: Cloud agnostic and portable
• Modular: Role and behavior abstracted from
cloud infrastructure

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ServerTemplates & RightImages
Example ServerTemplate:
MySQL 5.0 Equivalent Images:
Ami-9999
Operations
Initialize slave
…
Perform backup Ami-8888
Start All Services apan
MultiCloudImage
… EC2-J Ami-7777
Setup DNS and IPs
Boot Sequence
EC2 - West
Restore Last Backup Ami-6666
EC2 -
Configure/Tune MySQL Si n g a
pore
Install MySQL Server Ami-5555
Install Monitoring
…
MultiCloudImage Ami-4444

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Deployments
• Give you a single view
• Across regions
• Human readable names
• By app
• By staging / production
• By department / team
• Cloning
• Easily repeatable configurations and architectures

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PhotoMerchant Deployment

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PhotoMerchant Deployment

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Monitoring and Automation
Resource monitoring
• Server and application monitoring
• Alerts and escalations
Capacity management
• Auto-scaling
• Runtime remediation
Deployment orchestration
• Database backup, failover, recovery
• Script execution
• Code deploys and patches

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Outage Proof Your Apps: HA/DR
Staged Server Configuration, pre-staged data and running Slave Database Server

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Moving to AWS AP-Sydney

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38. Thank
You
Cloud Management! #rightscale!

39. AWS Customer Appreciation
Day