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Ahead in the CloudThe power of  Infrastructure as a ServiceDr. Werner VogelsCTO,  Amazon.com
AWS - Amazon Web ServicesCustom Applications and ServicesInfrastructure as a ServiceDatabaseAmazon SimpleDBContent DeliveryAmazon CloudFrontMessagingAmazon Simple Queue Service (SQS)PaymentsAmazon Flexible Payments Service (FPS)On-Demand WorkforceAmazon Mechanical TurkParallel ProcessingAmazon Elastic MapReduceComputeAmazon Elastic Compute Cloud (EC2)StorageAmazon Simple Storage Service (S3)
Cloud ComputingOn demand!a style of computing where massively scalable IT-related capabilities are provided ‘as a service’ across the Internet to multiple external customers.Pay as you GoGartner 2008
PrecusorsDistributed ComputingSaaSVirtualizationSOA
Forces Driving New Resource ModelsIncreasing UncertaintyGrowing AbundanceIntensifying CompetitionGrowing Power of CustomersLimited access to capitalFrom Push to Pull – Emerging Model for Mobilizing Resources – John Hagel & John Seely Brown - 2005
Addressing UncertaintyAcquire resources on demandRelease resources when no longer neededPay for what you useLeverage other’s core competenciesTurn fixed cost into variable
Dr. Werner Vogels Keynote
Dr. Werner Vogels Keynote
Dr. Werner Vogels Keynote
Dr. Werner Vogels Keynote
The 70/30 Switch30% of time, energy and dollars on differentiated value creation70% of time, energy and dollars on undifferentiated heavy lifting
COMPUTEMESSAGINGAmazon EC2Amazon SQSSTORAGEAmazonEBSAmazon SimpleDBAmazon S3
Amazon Infrastructure Services
Dr. Werner Vogels Keynote
Amazon Virtual Private Cloud (VPC)
Lowers CostEliminates Capital InvestmentReduces Operational CostsIncreases AgilityReduce Time to MarketRemoves contraintsFoundation for21st Century ArchitecturesRemoves the “Heavy Lifting”Leverages Scalability, Reliability and Security
Billions of Objects in Amazon S3
Enterprise Partners
Cloud Services Ecosystem
Eliminating Capital
Time to Market
Internet Scaling
Scaling Computation
Reliable Infrastructure
Secure Infrastructure
Lower Operational Cost
Enterprise as a Platform
Reserved Instancesfor Amazon EC2
Roadmap?
SecurityScalability AvailabilityPerformanceCost-effectiveness
http://aws.amazon.com

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Dr. Werner Vogels Keynote

Editor's Notes

  1. Amazon Web Services is a set of primitive building blocks to enable developers to build applications and, ultimately, businesses, on our battle-tested infrastructure. So what kinds of building blocks do developers need? First, you need compute resources. The Elastic Compute Cloud, or EC2, allows developers to rent virtual computers, running in our data centers, and pay for them by the hour. Provision as many as you need – 1, 10, 1000, for as long as you need them, and you pay only for what you use (starting at 10 cents/hour). Next, you probably need somewhere to durably store and retrieve data. The Simple Storage Service, is, well, a simple storage service that allows to store and retrieve objects in the cloud using simple put and get API calls.You might need to index and query for that data, or create other structured data that you want to query, which is what we built SimpleDB.
  2. Testing in the CloudInstant Test Labs in MinutesTesting as a ServiceVirtualization/AMIs for Reuse and ReprosWeb Services for AutomationOn-Demand Workforce of Testers (“Elastic QA Staff”)Client and Server Parallelization