The document discusses market segmentation, targeting, and positioning. It explains that market segmentation can be done geographically, demographically, or psychographically. When targeting markets, companies should consider customer needs, providing more value to customers, and achieving competitive advantage. The document also briefly discusses public relations strategies like raising awareness, promoting success, attracting employees and investors, and growing the business.

1. Microsoft Tech Club’15 - Cairo University
Session 3
Prepared and Presented by:
Heba T’Allah Waleed

2. Agenda:
 Market segmentation
 Market targeting
 Positioning
 PR

3. Market segmentation

4. 1. Geographic

5. 2. Demographic

6. 3. Psychographic

8. Market Targeting

10. Positioning

11. 1. Target customer needs

12. 2. More customer value

13. 3. Competitive advantage

15. SUMMARY

19. How?

21. Raise
Awareness
Promoting
Success
Investors

22. Attracting
Employees
Cost

23. Grow business

25. Make more money

27. Be Defensive

29. No news

30. DO IT !

31. KNOW them before NEED them

32. Be flexible

33. “Ahmed, you know we are always
responsive to the media, but I’m
not the right person to give you
that information. I’ll contact the
right person and get back to you
before your deadline today.”

34. Trustworthy

35. SUMMARY

36. ?

38. Our Facebook group:
Corporate Leaders – MSTC’15 CU
www.facebook.com/heba.t.waleed
eg.linkedin.com/in/hebatallahwaleed
www.twitter.com/HebaTallah94
Hebatallahwaleed@outlook.com