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Session 1 - MSTCCU'15
The document summarizes a presentation given by Heba T'Allah Waleed on marketing for the Microsoft Tech Club at Cairo University. It defines marketing and discusses the goals and mix of marketing, including the 4 Ps. It also outlines the marketing process, from understanding customer needs to capturing value from customers. Contact information is provided at the end for the presenter and the club's Facebook group.
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Session 1 - MSTCCU'15
- 1. 1st Session Microsoft TechClub’15 Cairo University Prepared and Presented by: Heba T’Allah Waleed
- 3. What isMarketing? Goals of Marketing. Marketing Mix. Marketing Process
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- 11. Tools thatwork together to : 1) satisfy customer needs. 2) build strong customer relationships.
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- 14. People PhysicalEvidence Process
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- 20. 1. Understand customersneeds. 2. Create customer value. 3. Make marketing program. 4. Build strong customer relationship. 5. Capture value from customers.
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