Session 1 - Mayor Dennis O'Keefe
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St. John's, Newfoundland was named the best cruise port welcome by Dream World Cruise Destinations Magazine in 2010. The document outlines what makes St. John's an award-winning port, including strong local partnerships between various organizations, meeting the needs of cruise line partners, having a vibrant downtown and attractions for tourists, and providing extra welcoming touches for visitors. St. John's is also described as continually evolving its offerings to maintain its status as an excellent cruise port destination.
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A VIRTUAL SERVICE CASE
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An Overview of Cruise International, Inc.
Cruise International has been in business for more than two decades. The organization competes in all aspects of the cruise industry. They provide cruises with small ships (fewer than 500 passengers), medium ships (between 500 and 1,500 passengers), and large ships (over 1,500 passengers), as well as several different luxury levels.
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Rome, Italy
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San Diego, California
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Vancouver, British Columbia
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Clicking on the underlined department allows you to find out more about the department or simply go to the Cruise International, Inc. Departments and Services Page.
The descriptions of job positions were taken from http://www.cruiseservices.co.uk and http://www.cruiseshipjobs.biz.
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The document outlines the roles and responsibilities of Newfoundland and Labrador's Product Development division, which focuses on developing tourism experiences, infrastructure, and protecting the natural environment. It discusses strategic goals like doubling tourism revenue by 2020 and becoming a leader in environmental sustainability. It also provides details on the division's activities, which include signage projects, skills training, partnerships, and supporting seasonal events and attractions. Moving forward, priorities include quality assurance, researching visitor wants, filling product gaps, and ensuring collaboration across industry and government stakeholders.
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3) Examples of regional cooperation include joint marketing activities, advertising, fam tours, materials, and attendance at industry events to promote itineraries and destinations to cruise lines and consumers.
The Value & Benefit of Regional Cooperation - Malik Milfedt
This presentation discusses Greenland's history of surviving for 4500 years through cooperation. It notes that Greenland lacks roads or rails between towns, so people rely on sea and air travel. The presentation outlines different levels of cooperation, from local PR organizations to international cooperation. It also highlights Greenland's diverse ice in different colors and notes there is more to Greenland than just ice.
Influencing Travel Decisions: Amy Fisher Social media strategy presentation
Newfoundland & Labrador Tourism's social media strategy has four main objectives: 1) build brand awareness through engaging shareable content, 2) increase website traffic by referring questions to online content, 3) improve customer relations through increased engagement to positively influence perceptions, and 4) improve overall web presence by regularly posting new content and reciprocal linking. The strategy focuses on building awareness, driving traffic, engaging customers, and strengthening online presence across multiple social media channels and websites.
Influencing Travel Decisions: Stephen outerbridge
The document discusses the impact of technology and the internet on leisure travel. It notes that virtually all travel entities now have an online presence, and the internet profoundly impacts every step of travelers' decision making and purchasing processes. While the internet provides many benefits like access to information and price transparency, it can also lead to issues like too much content, credibility concerns, and fragmentation during consumers' research. The role of travel agents has changed due to online booking options, but agents still provide value through professional advice and customer support. Travelers indicate high confidence in family and friend recommendations over other information sources for travel decisions. Technology is seen as useful for research but complex purchases are still difficult using only online options.
Influencing Travel Decisions: Karla Hayward
A recent study found that consumers want brands that tell interesting stories about their history and personalities. An effective brand story will humanize the product to create a positive first impression and memorable association. It should allow the brand to engage across channels in a way that compels people to share and add to the content. When choosing storytelling channels, brands should consider how the story makes people feel and why they should care.
Exceeding Expectations: Port Readiness Gary smith
The document summarizes the mandate and activities of the Canadian Hydrographic Service (CHS). The CHS is responsible for surveying and charting Canada's coastal waters to support safe and efficient maritime navigation. It provides nautical charts, sailing directions, tide tables and other products. The CHS works to map Canada's ocean and freshwater areas and assert sovereignty over its territorial waters and continental shelf. It collects hydrographic data using survey ships and operates a tidal network for monitoring purposes.
Exceeding Expectations: Port Readiness Sheldon anthony
The document provides an overview of Transport Canada's Atlantic Region Transportation Security and Emergency Preparedness (TSEP) marine security program. It discusses the history and mission of TSEP, the structure of the Atlantic Region office, relevant legislation including the Marine Transportation Security Act and International Ship and Port Facility Security Code, and TSEP's roles in conducting security assessments, approving security plans, inspecting vessels and facilities, and responding to security incidents.
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