In 2017, our team worked with destinations as large and diverse as Europe, as stunning as Banff, and as warmly welcoming as Aruba. This gallery shows a sampling of some of our valued, international destination marketing clients and projects. We look forward to continuing the journey in 2018.
HGH Travel offers innovative and exciting tour packages and services throughout Indochina. With over 20 years of experience in tourism, our professional staffs and management team are experts in providing top quality and luxury services. Our extensive operational network allows us to manage the requirements of tourists who travel in Vietnam, Cambodia, Laos, Thailand and Myanmar. We organize services from ground transportation, flight bookings, accommodations to food, activities, and events as required. Our aim is to create everlasting experiences never to be forgotten.
2017 Marketing Inishowen ~ Inishowen Tourism. ITS is creating & sharing quality digital content, on a constant basis, to drive engagement to ITS members.
ITS have built a content schedule to provide a mix of Articles to complement the visitor's journey. Food, Wildlife, Walks, Arts, Landmarks, Stories & Experiences help guide visitors when planning Inishowen trips.
2017 Key Objectives ~ Inishowen Tourism. ITS is creating & sharing quality digital content, on a constant basis, to drive engagement to ITS members.
ITS have built a content schedule to provide a mix of Articles to complement the visitor's journey. Food, Wildlife, Walks, Arts, Landmarks, Stories & Experiences help guide visitors when planning Inishowen trips.
In 2017, our team worked with destinations as large and diverse as Europe, as stunning as Banff, and as warmly welcoming as Aruba. This gallery shows a sampling of some of our valued, international destination marketing clients and projects. We look forward to continuing the journey in 2018.
HGH Travel offers innovative and exciting tour packages and services throughout Indochina. With over 20 years of experience in tourism, our professional staffs and management team are experts in providing top quality and luxury services. Our extensive operational network allows us to manage the requirements of tourists who travel in Vietnam, Cambodia, Laos, Thailand and Myanmar. We organize services from ground transportation, flight bookings, accommodations to food, activities, and events as required. Our aim is to create everlasting experiences never to be forgotten.
2017 Marketing Inishowen ~ Inishowen Tourism. ITS is creating & sharing quality digital content, on a constant basis, to drive engagement to ITS members.
ITS have built a content schedule to provide a mix of Articles to complement the visitor's journey. Food, Wildlife, Walks, Arts, Landmarks, Stories & Experiences help guide visitors when planning Inishowen trips.
2017 Key Objectives ~ Inishowen Tourism. ITS is creating & sharing quality digital content, on a constant basis, to drive engagement to ITS members.
ITS have built a content schedule to provide a mix of Articles to complement the visitor's journey. Food, Wildlife, Walks, Arts, Landmarks, Stories & Experiences help guide visitors when planning Inishowen trips.
Created to deliver more than just holidays, Travel n' Living is the brainchild of
Ms. Kanan Shah Fotedar who has been running the successful, IATA-credited Sunrise Travels for over a decade now. With her rich experience behind her, as well as her accomplished team, she brings to you a new offering, which is sure to forever change the way you travel. Exclusive, premium and only for those who want the best of the best, we focus on creating bespoke travel adventures.
This presentation was part of a panel discussion on World Responsible Tourism Day, at the World Travel Market (WTM), 2017 in London. Responsible Tourism will only grow if it sells. Panelists presented how we have designed more responsible products and experiences and placed them in the market. My presentation shared real, concrete actions which international tour operators and inbound DMCs and ground handlers have taken to successfully source and sell more sustainable products.
Tourism Packaging Workshop
What is a package?
A bundle containing a least two tourism products, services and/or activities for a single price that can be offered during a specific period of time.
Price of bundled products, if broken out individually, should not equal more than the package price.
We empower local professional guides who offer authentic and safe tours and experiences and connect them with international travelers that want to discover the authenticity of our continent.
Postcards from 2020: Destinations of courage and creativityDestination Think
2020 has truly been an unforgettable year. Our clients and community have reminded us time and again of the generosity, courage, and creativity of the people in the destination marketing world. From crisis communication to destination development to brand strategy to always-on-content, here's a look back at our year. Wishing everyone a healthy and peaceful holiday season!
Jeremy Perrin, sales director at CaminoWays.com and Greenlife Tours, shares his expert knowledge on how to organise successful overseas charity challenges.
Presentation prepared for the Institute of Fundraising Northern Ireland Annual Convention, November 2013.
Jeremy specialises in groups and charity fundraising treks at CaminoWays.com and Greenlife Tours, and he has spent many years working in the charity sector developing overseas treks throughout the world. He has trekked in North and South Africa, Eastern Europe, USA and the Middle East.
http://www.caminoways.com/blog/charity-treks-challenges/
Rated (from the Acronym Race Adventure Travel Explore Discover) Fun Ventures is a travel and tour firm that provides air ticketing and transfer services and also organizes creatively designed tours, team building and themed events that are creative, unique and fun filled.
Created to deliver more than just holidays, Travel n' Living is the brainchild of
Ms. Kanan Shah Fotedar who has been running the successful, IATA-credited Sunrise Travels for over a decade now. With her rich experience behind her, as well as her accomplished team, she brings to you a new offering, which is sure to forever change the way you travel. Exclusive, premium and only for those who want the best of the best, we focus on creating bespoke travel adventures.
This presentation was part of a panel discussion on World Responsible Tourism Day, at the World Travel Market (WTM), 2017 in London. Responsible Tourism will only grow if it sells. Panelists presented how we have designed more responsible products and experiences and placed them in the market. My presentation shared real, concrete actions which international tour operators and inbound DMCs and ground handlers have taken to successfully source and sell more sustainable products.
Tourism Packaging Workshop
What is a package?
A bundle containing a least two tourism products, services and/or activities for a single price that can be offered during a specific period of time.
Price of bundled products, if broken out individually, should not equal more than the package price.
We empower local professional guides who offer authentic and safe tours and experiences and connect them with international travelers that want to discover the authenticity of our continent.
Postcards from 2020: Destinations of courage and creativityDestination Think
2020 has truly been an unforgettable year. Our clients and community have reminded us time and again of the generosity, courage, and creativity of the people in the destination marketing world. From crisis communication to destination development to brand strategy to always-on-content, here's a look back at our year. Wishing everyone a healthy and peaceful holiday season!
Jeremy Perrin, sales director at CaminoWays.com and Greenlife Tours, shares his expert knowledge on how to organise successful overseas charity challenges.
Presentation prepared for the Institute of Fundraising Northern Ireland Annual Convention, November 2013.
Jeremy specialises in groups and charity fundraising treks at CaminoWays.com and Greenlife Tours, and he has spent many years working in the charity sector developing overseas treks throughout the world. He has trekked in North and South Africa, Eastern Europe, USA and the Middle East.
http://www.caminoways.com/blog/charity-treks-challenges/
Rated (from the Acronym Race Adventure Travel Explore Discover) Fun Ventures is a travel and tour firm that provides air ticketing and transfer services and also organizes creatively designed tours, team building and themed events that are creative, unique and fun filled.
British Columbia's Gold Rush Trail Workshop Series Presentation June 9 12, 2015Tourism Cafe Canada
This document provides the slides used in the June 9 - 12, 2015 workshop series on the BC Gold Rush Trail Project. It is provided for a review from those who attend, and to share with those unable to attend the focus of the workshop. Thanks go to the project sponsors: Heritage BC, the Cariboo Chilcotin Coast Tourism Association (CCCTA) and Destination British Columbia (DBC), New Pathways to Gold, Yale Historic Site, Cottonwood House Historic Site, the Village of Lillooet, and District of 100 Mile House. Through their collaboration, this project is able to continue on its journey to increasing the visitor appeal and opportunities along this historic trail in British Columbia.
Destination Marketing: More Traffic, More Sales, More ReturnWilson
With over a decade helping recognized Theme Parks, Regional Attractions and Ohio’s largest Convention and Visitor’s Bureau attract and boost attendance, we know one thing: everyone has a destination motivation. For some, it’s a well-planned family vacation, a weekend getaway, a sports tournament or a
regional staycation. Knowing how to keep your brand and products top-of-mind
takes more than a seasonal approach.
The development of mountain biking, MTB and other cycling in the Western Cape Province of South Africa. Presentation by Judy Lain of Wesgro, uploaded with her permission. http://wesgro.co.za/
Bathurst Region Destination Management PlanMegan Dixon
This is a short overview of the Bathurst Region Destination Management Plan, developed for Bathurst Regional Council and its community during 2014.
The DMP was adopted by Council in May 2015, and subsequently Bathurst Regional Council has allocated $200,000 towards its implementation in the 2015/16 financial year.
The DMP was developed by Seed Business Solutions and included market and visitor research, community and stakeholder consultation; along with an analysis of tourism trends and of the region and its assets.
Blessed with the internationally renowned Mount Panorama motor racing circuit, as well as the Australian Mineral and Fossil Collection; this region, that includes Australia's first inland European settlement has much potential to become an premier destination in regional Australia.
Tourism product development and marketing consulting. ScandinaviaOscar Fresan Landibar
Spanish travel consulting firm born out of successful development of low intensity tourism areas and their tourist businesses in North-Spain. The firm, Foöd & Travel Thinking, is expert in product development and marketing, concretely in the tourism around food, experential tourism and new technologies. Foöd & Travel Thinking advices now also in Latin America and seeks to offer their service also in Finland (or elsewhere in Europe) through Spanish-Finnish relationships consultant Oscar Fresán
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
28. Photo credits
Aiken: Lynsey Ekema
Auckland: craigsyd, Flickr
Big Sky: Zach Dischner, Flickr
British Columbia: Ian Holmes
Calgary: Calgary Review, Flickr
Flanders: Gary Blakeley, Wikimedia Commons
Inuvik: Tania Lu, Flickr
Vancouver: colink, Flickr
Victoria, Australia: Richard Mikalsen, Wikimedia Commons
Victoria, BC: ChrisJohnstone86, Wikimedia Commons
Whitsundays: Petra Bensted, Flickr
All other photos are used with permission or
are in the public domain.
We thank all of our clients for an
incredible year and look forward
to leading more destination
marketing innovation in 2019 and
beyond.