The Value & Benefit of Regional Cooperation -Nora fever
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Regional cooperation among ports and stakeholders in the cruise industry has several benefits: 1) It allows for maximizing limited resources and leveraging support by working together rather than duplicating efforts. 2) Partnerships like CANAL and ACCA represent ports from their respective regions and provide leadership, marketing, and guidance to complement one another and promote industry development. 3) Examples of regional cooperation include joint marketing activities, advertising, fam tours, materials, and attendance at industry events to promote itineraries and destinations to cruise lines and consumers.
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The document discusses the impact of technology and the internet on leisure travel. It notes that virtually all travel entities now have an online presence, and the internet profoundly impacts every step of travelers' decision making and purchasing processes. While the internet provides many benefits like access to information and price transparency, it can also lead to issues like too much content, credibility concerns, and fragmentation during consumers' research. The role of travel agents has changed due to online booking options, but agents still provide value through professional advice and customer support. Travelers indicate high confidence in family and friend recommendations over other information sources for travel decisions. Technology is seen as useful for research but complex purchases are still difficult using only online options.
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A recent study found that consumers want brands that tell interesting stories about their history and personalities. An effective brand story will humanize the product to create a positive first impression and memorable association. It should allow the brand to engage across channels in a way that compels people to share and add to the content. When choosing storytelling channels, brands should consider how the story makes people feel and why they should care.
Exceeding Expectations: Port Readiness Gary smith
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Exceeding Expectations: Port Readiness Sheldon anthony
The document provides an overview of Transport Canada's Atlantic Region Transportation Security and Emergency Preparedness (TSEP) marine security program. It discusses the history and mission of TSEP, the structure of the Atlantic Region office, relevant legislation including the Marine Transportation Security Act and International Ship and Port Facility Security Code, and TSEP's roles in conducting security assessments, approving security plans, inspecting vessels and facilities, and responding to security incidents.
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