This presentation explains the exercise about the promotion of biodiversity data publishing suggested to the participants of the GB22 Nodes training event. The exercise focus on the production of a promotional resourced targeted to a specific community. Slide deck developed and presented by M. Raymond (GBIF Secretariat).

1. GB22 TRAINING EVENT FOR NODES - 5 OCTOBER 2015
Session 05: Promoting data publishing
Mélianie Raymond

2. DATA HOLDERS – A KEY AUDIENCE FOR GBIF
One of the six GBIF audiences
Diverse group including:
• Natural history collection curators
• Authors and publishers of scientific research
• Libraries
• Citizen scientists
• Generators of remotely-sensed data
• Environmental impact assessment consultants
• Indigenous and local communities…
http://www.gbif.org/resource/80926

3. PRIMARY COMMUNICATION NEEDS
1. Information on the importance and benefits of sharing
and publishing data in standard formats that make them
widely discoverable and re-usable
2. Clear guidance on how to publish data
3. Onward communication tools to make the case for
investment in digitization and publication of biodiversity
data
http://www.gbif.org/resource/80926

4. KEY MESSAGES
GBIF is of value because it:
1. Enables efficient means to mobilize, manage and publish digital
biodiversity data
2. Helps provide institutional visibility and recognition for sharing
biodiversity data in formats suitable for discovery and re-use
3. Provides free, open-access tools and guidance for publishing
digital datasets
4. Promotes practices that ensure data persistence and data
provenance
5. Helps comply with open data regulations and requirements

5. EXAMPLES – POSTERS & PRESENTATIONS
http://www.pensoft.net/img/upl/file/DataPaperPoster.pdf http://www.gbif.org/event/82148

6. EXAMPLES – INFOGRAPHICS
http://www.sibcolombia.net/web/sib/guia-para-publicacion-de-datos-primarios-sobre-biodiversidad

7. EXAMPLES – VIDEOS
http://www.biodiversity.be/ https://www.youtube.com/watch?v=M8U6BbgDOUg http://rebind.bgbm.org/rebind_movie https://www.youtube.com/watch?v=j9Nm7jxBrCc
reBiND project
AgroMag in Benin
Belgian Biodiversity Platform
Que es el SiB Colombia?

8. OTHER IDEAS
http://community.gbif.org/pg/file/read/48774/

9. SESSION OUTLINE
1. Split into two subgroups
2. Choose a scenario and inform the
other subgroup
3. 35 min to prepare resource
4. Present resource to the other
subgroup
5. Group discussion taking the role of a
data holder
6. Swap!
7. Share experiences on community site
Scenario 1
35 min
Scenario 3
Presentation of resources
and group discussion

10. SCENARIO 1
Type of interaction:
Running a booth at an
international congress of
conservation practitioners
Photo: Dmitry Schigel at GBIF booth at ICCB-ECCB Montpellier, August 2015 (credit Alberto González-Talaván)
Examples of resource type:
Brochure/handout, or poster, a series of posts in social media, an ad in the
congress booklet…
Target audience:
International conservation
biologists, NGOs and policy
makers with limited prior
knowledge of GBIF

11. SCENARIO 2
Type of interaction:
An institutional visit to a major
natural history museum in the
process of digitizing their
collections
Target audience:
Museum staff - curators,
taxonomists
Photo: Dmitry Lyskov at Moscow University Herbarium; photo credit Alexey Seregin
Examples of resource types:
Presentation, draft script, brochure/handout…

12. SCENARIO 3
Type of interaction:
You are approached by a member
of your board with a request for
material to promote data
publishing at an upcoming
scientific conference.
Target audience:
Scientific researchers; e.g. marine
biologists; agrobiodiversity
specialists…
Photo: Posters at Africa Rising conference, May 2015
Examples of resource type:
Presentation deck, poster, video…

13. GB22 TRAINING EVENT FOR NODES - 5 OCTOBER 2015
Session 05: Promoting data publishing
Mélianie Raymond