Ses social comparison theory

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The document appears to be a series of tweets by @bigalittlea promoting their presentation at the #SESSF conference in September 2013 in San Francisco. The tweets discuss targeting ads to different audiences to improve lives through social advertising and maximize profits. They provide examples of targeting based on demographics and interests to show how ads can be tailored for different groups.

Business Entertainment & Humor

San Francisco • September 10–13, 2013 • #SESSF @SESConf
improving lives via social ads
spot liars, prod pain points, touch aspirations
aaron levy
seer interactive
ppc team lead

San Francisco| September 10–13, 2013 | #SESSF | @SESConf
@bigalittlea
BIG A
smaller a
…like the first two letters of my name…
@bigalittlea
get it?

San Francisco| September 10–13, 2013 | #SESSF | @SESConf
@bigalittlea

San Francisco| September 10–13, 2013 | #SESSF | @SESConf
@bigalittlea
seer.is/socialses

San Francisco| September 10–13, 2013 | #SESSF | @SESConf
@bigalittlea@bigalittlea

San Francisco| September 10–13, 2013 | #SESSF | @SESConf
@bigalittlea
SEM model
(…no, seriously)

San Francisco| September 10–13, 2013 | #SESSF | @SESConf
@bigalittlea
who’s worse off?
it‘s not that bad

San Francisco| September 10–13, 2013 | #SESSF | @SESConf
@bigalittlea
i may not be a 1%er…
but i‘m at least a 6½%er

San Francisco| September 10–13, 2013 | #SESSF | @SESConf
@bigalittlea
targets
ads
profit

San Francisco| September 10–13, 2013 | #SESSF | @SESConf
@bigalittlea
age
gender
location
education
interests

San Francisco| September 10–13, 2013 | #SESSF | @SESConf
@bigalittlea
at least 2 sets
if not more

San Francisco| September 10–13, 2013 | #SESSF | @SESConf
@bigalittlea
meet people like you
get a discount
cool pants for cyclists
have a great birthday

San Francisco| September 10–13, 2013 | #SESSF | @SESConf
@bigalittlea
meet hot babez
treat yourself
elite cycling pants
party in the vip

San Francisco| September 10–13, 2013 | #SESSF | @SESConf
@bigalittlea
inclusive targeting

San Francisco| September 10–13, 2013 | #SESSF | @SESConf
@bigalittlea
be more efficient
hit your sales figures
advance your career
ensure compliance

San Francisco| September 10–13, 2013 | #SESSF | @SESConf
@bigalittlea
become the next ceo
advance your career
win an addy
improve your product

San Francisco| September 10–13, 2013 | #SESSF | @SESConf
@bigalittlea
strong following
engaging
influential
responsive
#hashtag

San Francisco| September 10–13, 2013 | #SESSF | @SESConf
@bigalittlea
seer.is/socialses
seer.is/sesjobs
seer.is/bikems150me + pudding

Learn about Attribution modeling, different types of models and why I think they make no sense for a complete marketing mix. Learn how to mimic Avinash's "microconversions" to track behavioral changes and quantify marketing using search trends. - Learn how TV influences Search and Social - How press releases & media appearances influence Seach - How email drives search & vice versa - How to leverage outdoor through digital channels and mobile media - How to really "attribute" your PPC and SEO efforts. - How goofy Aaron looked at prom.

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This is a summary work by David Buckingham: Buckingham, D. (2008) “Introducing Identity." Youth, Identity, and Digital Media. Edited by David Buckingham. The John D. and Catherine T. MacArthur Foundation Series on Digital Media and Learning. Cambridge, MA: The MIT Press, 2008. 1–24. doi:10.1162/dmal.9780262524834.001 The book is available FREE. This is a revised presentation in which I have removed the discussion on Sherry Turkle and created a new one.

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Boardroom SEO is both art and science! If you're stereotypical SEO, you'll be far down in the details and your executives are going to be confused. As the world of search evolves and the SEO Industry matures, marketers face both a ranking challenge and a revenue opportunity. Not only have the search engine algorithms changed but also the consumer, and the digital and marketing mindset. As the SERP results fragment and search, social and content marketing converge, 2013 becomes a critical year for holistic marketing and revenue measurement. Privacy and personalization have also fueled change and, whilst search rankings still matter in relation to driving traffic to your website, it is essential to shift focus from rank to revenue in order to adapt to new CEO / CMO imperatives. Audiences will learn: * The Boardroom and digital mind-shift - Rank to Revenue * Share of voice in SEO and Earned Media - Forecasting revenue, convincing on resources/budget and overall ROI * The Boardroom / Executive Dashboard - reporting metrics that matter at C-level including: the role of Earned Media and integrated/holistic marketing strategies that are 'search and content centric'

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1. San Francisco • September 10–13, 2013 • #SESSF @SESConf improving lives via social ads spot liars, prod pain points, touch aspirations aaron levy seer interactive ppc team lead

2. San Francisco| September 10–13, 2013 | #SESSF | @SESConf @bigalittlea BIG A smaller a …like the first two letters of my name… @bigalittlea get it?

3. San Francisco| September 10–13, 2013 | #SESSF | @SESConf @bigalittlea

4. San Francisco| September 10–13, 2013 | #SESSF | @SESConf @bigalittlea seer.is/socialses

5. San Francisco| September 10–13, 2013 | #SESSF | @SESConf @bigalittlea@bigalittlea

6. San Francisco| September 10–13, 2013 | #SESSF | @SESConf @bigalittlea@bigalittlea

7. San Francisco| September 10–13, 2013 | #SESSF | @SESConf @bigalittlea

8. San Francisco| September 10–13, 2013 | #SESSF | @SESConf @bigalittlea

9. San Francisco| September 10–13, 2013 | #SESSF | @SESConf @bigalittlea

10. San Francisco| September 10–13, 2013 | #SESSF | @SESConf @bigalittlea

11. San Francisco| September 10–13, 2013 | #SESSF | @SESConf @bigalittlea SEM model (…no, seriously)

12. San Francisco| September 10–13, 2013 | #SESSF | @SESConf @bigalittlea

13. San Francisco| September 10–13, 2013 | #SESSF | @SESConf @bigalittlea who’s worse off? it‘s not that bad

14. San Francisco| September 10–13, 2013 | #SESSF | @SESConf @bigalittlea i may not be a 1%er… but i‘m at least a 6½%er

15. San Francisco| September 10–13, 2013 | #SESSF | @SESConf @bigalittlea

16. San Francisco| September 10–13, 2013 | #SESSF | @SESConf @bigalittlea@bigalittlea

17. San Francisco| September 10–13, 2013 | #SESSF | @SESConf @bigalittlea

18. San Francisco| September 10–13, 2013 | #SESSF | @SESConf @bigalittlea targets ads profit

19. San Francisco| September 10–13, 2013 | #SESSF | @SESConf @bigalittlea targets ads profit

20. San Francisco| September 10–13, 2013 | #SESSF | @SESConf @bigalittlea

21. San Francisco| September 10–13, 2013 | #SESSF | @SESConf @bigalittlea age gender location education interests

22. San Francisco| September 10–13, 2013 | #SESSF | @SESConf @bigalittlea

23. San Francisco| September 10–13, 2013 | #SESSF | @SESConf @bigalittlea at least 2 sets if not more

24. San Francisco| September 10–13, 2013 | #SESSF | @SESConf @bigalittlea age gender location education interests

25. San Francisco| September 10–13, 2013 | #SESSF | @SESConf @bigalittlea age gender location education interests

26. San Francisco| September 10–13, 2013 | #SESSF | @SESConf @bigalittlea

27. San Francisco| September 10–13, 2013 | #SESSF | @SESConf @bigalittlea age gender location education interests

28. San Francisco| September 10–13, 2013 | #SESSF | @SESConf @bigalittlea@bigalittlea

29. San Francisco| September 10–13, 2013 | #SESSF | @SESConf @bigalittlea

30. San Francisco| September 10–13, 2013 | #SESSF | @SESConf @bigalittlea targets ads profit

31. San Francisco| September 10–13, 2013 | #SESSF | @SESConf @bigalittlea meet people like you get a discount cool pants for cyclists have a great birthday

32. San Francisco| September 10–13, 2013 | #SESSF | @SESConf @bigalittlea meet hot babez treat yourself elite cycling pants party in the vip

33. San Francisco| September 10–13, 2013 | #SESSF | @SESConf @bigalittlea targets ads profit

34. San Francisco| September 10–13, 2013 | #SESSF | @SESConf @bigalittlea

35. San Francisco| September 10–13, 2013 | #SESSF | @SESConf @bigalittlea targets ads profit

36. San Francisco| September 10–13, 2013 | #SESSF | @SESConf @bigalittlea@bigalittlea

37. San Francisco| September 10–13, 2013 | #SESSF | @SESConf @bigalittlea@bigalittlea

38. San Francisco| September 10–13, 2013 | #SESSF | @SESConf @bigalittlea@bigalittlea

39. San Francisco| September 10–13, 2013 | #SESSF | @SESConf @bigalittlea@bigalittlea

40. San Francisco| September 10–13, 2013 | #SESSF | @SESConf @bigalittlea inclusive targeting

41. San Francisco| September 10–13, 2013 | #SESSF | @SESConf @bigalittlea@bigalittlea

42. San Francisco| September 10–13, 2013 | #SESSF | @SESConf @bigalittlea targets ads profit

43. San Francisco| September 10–13, 2013 | #SESSF | @SESConf @bigalittlea be more efficient hit your sales figures advance your career ensure compliance

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