A deck on how to reach the most valuable customers possible through different ppc channels, and how you can get the most out of the customers already in your funnel.
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We represent the worlds’ finest comic illustrators specializing in funny and comic book style work. Get in touch with our professional agents dedicated to find the perfect illustrator for your needs.
Building Blocks of Adwords scripts - DFWSEM DFWPPCSteve Hammer
An overview on how to take AdWords scripts and customize them to your specific needs. We take what is the worst script ever written and modify it to something more useful. Resources are included for a number of prewritten scripts. We also cover how to use and modify code snippets.
Pubcon 2014 - Adwords automation hat trick Adwords ScriptsSteve Hammer
A walk through of automation methods that can be used within adwords, including scripts and other simple automation methods. Also included are some basics about ad customizers. Scripts can pull in external data and automate reporting.
Demand More out of Adwords PPC - Better PPC Marketing StrategySteve Hammer
Pay Per Click and Search Advertising has been well established as a way to measurably guide a prospect to final action, but that can be far from it’s only use. Search is used in all steps of the purchase cycle, so there’s no reason to limit pay per click to “act now” messaging. In this session, you will learn some of the ways to map a user’s intent through the entire purchase cycle and some of the advanced and strategic capabilities that allow for highly relevant messaging to be delivered to a prospect or an existing customer. After this presentation you should have some practical ways to add impressive consumer relevance to search ads throughout their customer journey.
Presented on 3.29.11 to the Richmond chapter of the American Marketing Association. Covers metrics and KPI's for SEO and PPC campaigns, as well as how to track them in Google Analytics.
This presentation runs down not only how to use adwords scripts, but offers some practical advice on how to modify them to customize for individual usage. It takes some standard examples and extends them in interesting ways, such as a script that can incorporate a live number of twitter follower via ad parameter, without needing to resubmit the ad.
Measuring the Fuzzy ROI of Social MediaSteve Hammer
Presented at Confluence Conference. Using your site to measure the impact of social media and measurement strategies. 4 tips and a bonus advanced method for using split testing.
My upcoming deck for SMX 2014. The presentation is centered around using PPC data to identify emotional drivers of your audience. Once you find what your audience cares about, use it to craft organic assets most likely to be shared, saved and (most of all) read.
MCC and Feeds in AdWords Scripting - HeroConfSteve Hammer
The best two features of adwords scripts are the ability to use scripts at the MCC level and to integrate automated feed data for faster updates. However, these are often glossed over in many lessons for scripts. This dives into some of the considerations for a person that's started with scripting, but hasn't made the leap to these advanced topics.
Digital Channel Sequencing & Paid AttributionAaron Levy
My presentation exploring how different paid channels interact, and where "credit" is leaked or mis-attributed. Hint: You're DEFINITELY overvaluing re-marketing and branded PPC, and DEFINITELY undervaluing display.
Building Blocks of Adwords scripts - DFWSEM DFWPPCSteve Hammer
An overview on how to take AdWords scripts and customize them to your specific needs. We take what is the worst script ever written and modify it to something more useful. Resources are included for a number of prewritten scripts. We also cover how to use and modify code snippets.
Pubcon 2014 - Adwords automation hat trick Adwords ScriptsSteve Hammer
A walk through of automation methods that can be used within adwords, including scripts and other simple automation methods. Also included are some basics about ad customizers. Scripts can pull in external data and automate reporting.
Demand More out of Adwords PPC - Better PPC Marketing StrategySteve Hammer
Pay Per Click and Search Advertising has been well established as a way to measurably guide a prospect to final action, but that can be far from it’s only use. Search is used in all steps of the purchase cycle, so there’s no reason to limit pay per click to “act now” messaging. In this session, you will learn some of the ways to map a user’s intent through the entire purchase cycle and some of the advanced and strategic capabilities that allow for highly relevant messaging to be delivered to a prospect or an existing customer. After this presentation you should have some practical ways to add impressive consumer relevance to search ads throughout their customer journey.
Presented on 3.29.11 to the Richmond chapter of the American Marketing Association. Covers metrics and KPI's for SEO and PPC campaigns, as well as how to track them in Google Analytics.
This presentation runs down not only how to use adwords scripts, but offers some practical advice on how to modify them to customize for individual usage. It takes some standard examples and extends them in interesting ways, such as a script that can incorporate a live number of twitter follower via ad parameter, without needing to resubmit the ad.
Measuring the Fuzzy ROI of Social MediaSteve Hammer
Presented at Confluence Conference. Using your site to measure the impact of social media and measurement strategies. 4 tips and a bonus advanced method for using split testing.
My upcoming deck for SMX 2014. The presentation is centered around using PPC data to identify emotional drivers of your audience. Once you find what your audience cares about, use it to craft organic assets most likely to be shared, saved and (most of all) read.
MCC and Feeds in AdWords Scripting - HeroConfSteve Hammer
The best two features of adwords scripts are the ability to use scripts at the MCC level and to integrate automated feed data for faster updates. However, these are often glossed over in many lessons for scripts. This dives into some of the considerations for a person that's started with scripting, but hasn't made the leap to these advanced topics.
Digital Channel Sequencing & Paid AttributionAaron Levy
My presentation exploring how different paid channels interact, and where "credit" is leaked or mis-attributed. Hint: You're DEFINITELY overvaluing re-marketing and branded PPC, and DEFINITELY undervaluing display.
You're Really Good at Your Job: Overcoming Imposter SyndromeAimee Sanford
Many high-achieving individuals suffer from Imposter Syndrome at some point in their careers. Imposter Syndrome is the tendency to externalize your achievements by crediting them to things like luck, manipulation, or other people. If these thought patterns are severe enough they can hold you back from reaching your goals. Here are some practical tips for identifying and addressing Imposter Syndrome within yourself.
What's going to happen to SEM when there's no such thing as mobile anymore? Chronicling the rise of voice search, how PWA's impact app campaigns and what we'll have to do in the future.
Next Best Dollar Strategy for PPC AccountsAaron Levy
Presentation from HeroConf Philly (Home field advantage), about a strategy for structuring and segmenting your PPC accounts well beyond the standard alpha/beta strategy. Applicable to every digital marketing channel.
In my career, I've probably given a few hundred presentations to audiences of various size and shape. What I've learned over the years, is how to make a good presentation with my personality weaved in.
You'll find elements of many other "how to give a great presentation" presentations in here, but this is my version, and it's all about free stuff!
Finding your sweet spot advertising on social networksAaron Levy
My presentation from ClickZ Toronto. How can you target your campaigns on Facebook, LinkedIn and Twitter to find the audience most likely to react. What categories are good, what are not so good and what are some nifty tricks to get the most out of your PPC
Drexel New Media Marketing - Intro to SEM & Digital MediaAaron Levy
Week 4 of Drexel's New Media Marketing lecture. Introduction to SEM/PPC, Display and Media buying as well as social media advertising.
Fair warning, the fonts are all sorts of screwy in the slideshare upload, but should look right if you download em
PPC tips on how to avoid "chicken little" syndrome. How to manage mobile budgets in Enhanced Campaigns, test small to win big, challenge conventional best practices and how to set yourself up for success.
Learn about Attribution modeling, different types of models and why I think they make no sense for a complete marketing mix.
Learn how to mimic Avinash's "microconversions" to track behavioral changes and quantify marketing using search trends.
- Learn how TV influences Search and Social
- How press releases & media appearances influence Seach
- How email drives search & vice versa
- How to leverage outdoor through digital channels and mobile media
- How to really "attribute" your PPC and SEO efforts.
- How goofy Aaron looked at prom.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
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FLL
made up my mind already
buy widget 1312
brand free shipping
cheapest widget
buyers
bottom of funnel terms
ab-cart retargeting
low-risk value propositions
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Save 10% on that thing you looked at before.
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buyers
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low hanging
fruit is always
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buyers
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sellers
comparison & volume terms
social nurturing
promoted content
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ineed to solve a problem…
widget 1312 reviews
best widget
widget types
shoppers
comparison & volume terms
promoted content
social nurturing
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what would my friends do?
newsfeed retargeting
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shoppers
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social nurturing
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social nurturing
promoted content
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visitor comes to your site
visitor added to a list
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your ad displays across the Google Display Network
visitor returns to your site and gives you all their money
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