Pretty PPC Bidding - HeroConf

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Aaron Levy

Entertainment & Humor Education

ˈsēər,si(ə)r/
a person who is supposed to be able,
through supernatural insight, to see
what the future holds.
@bigalittlea

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29
Visualize the data!
nobody likes squints

Adwords
demographic
bidding
nothing new to see here

Robin hood men in
tights
the key to the
greatest treasure
in all of AdWords

Learn about Attribution modeling, different types of models and why I think they make no sense for a complete marketing mix. Learn how to mimic Avinash's "microconversions" to track behavioral changes and quantify marketing using search trends. - Learn how TV influences Search and Social - How press releases & media appearances influence Seach - How email drives search & vice versa - How to leverage outdoor through digital channels and mobile media - How to really "attribute" your PPC and SEO efforts. - How goofy Aaron looked at prom.

Pay Per Click and Search Advertising has been well established as a way to measurably guide a prospect to final action, but that can be far from it’s only use. Search is used in all steps of the purchase cycle, so there’s no reason to limit pay per click to “act now” messaging. In this session, you will learn some of the ways to map a user’s intent through the entire purchase cycle and some of the advanced and strategic capabilities that allow for highly relevant messaging to be delivered to a prospect or an existing customer. After this presentation you should have some practical ways to add impressive consumer relevance to search ads throughout their customer journey.

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Pretty PPC Bidding - HeroConf

1. pretty bidding aaron levy director of ppc

2. seer.is/bidhero @bigalittlea

4. seer.is/herocareer

5. ˈsēər,si(ə)r/ a person who is supposed to be able, through supernatural insight, to see what the future holds. @bigalittlea

6. we’re wizards!

7. visionary via visualization

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9. 9

10. dirty work is more fun anyway

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