SlideShare a Scribd company logo
Services & Product
Startups
Vishnu Gopal
Services versus Products
Why?
Because it’s important to realise
& consciously design what kind of
startup you are building.
Services = customer focused.
Product = product focused.
Services = customer is king.
Product = product is king.
Services = do what the customer wants
Product = do what is best for the product.
Services = Infosys, TCS, …
Product = Flipkart, Freshdesk, …
Services = every software delivered is
different. Customer requirements vary a lot.
Product = every piece of software delivered is
the same. Customisations are small.
Services = hard to scale.
Product = easier to scale.
In the real world, it’s not always
this black and white.
Uber?
Uber?
App for Users
App for Drivers
Onboarding
Promotions for Users
Onboarding Process
for Drivers
Uber?

offline to online.
Uber?

reducing/standardising the
number of custom elements.
Software-only scales.
Build once. 

Sell many, many times.
Product thinking wins.
That’s the kind of startups we
encourage through this program.
Services & Product Startups

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