Social Commerce and The Laws of Social Advertising

1. By: Bryson Winfrey
Social Commerce(Social Media
Marketing)and The Laws of
Social Advertising(Navigating
Social Media Risks)

2. CHAPTER
8
Social
Commerce

3. Social Commerce
 A form of electronic commerce which uses
social networks to assist in the buying of
selling of products. This type of commerce
utilizes user ratings, referrals, online
communities and social advertising to
facilitate online shopping.

4. Zones of Social
Commerce

5. Benefits of
Social Commerce
 B o o s t the a mo unt o f tra ffic fo r yo ur co mpa ny
 Increa s ed number o f o nline reviews
 Gets mo re peo ple to buy yo ur pro ducts
 Increa s es the ave ra ge o rde r va lue

6. CHAPTER
7
The Laws of
Social
Advertising

7. Digital Millennium
Copyright Act
 The federal Direct Millennium Copyright Act
(DMCA) provides a safe harbor (that is
protection and immunity) for online service
providers against claims of any alleged
copyright infringement committed by their
users.

8. The FTC Act
 Section 5 of the FTC act prohibits the
unfair or deceptive acts or practices
effecting commerce.
 What determines unfairness???
 Whether the representation or omission
is likely to mislead the consumer.

9. Children’s Online
Privacy Protection Act
 Must Post a Privacy policy on home page
 Provide notice to parents
 Give parents a choice of consent
 Provide parents with reasonable access
 Not allow children to participate in online
games (drawing, gambling etc.)