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Products & Services




Keystone Logic Solutions (P) Ltd
Product & Services




Table of Contents
Introduction:..............................................................................................................................3
Services & solutions offering – Verticals & Expertise ..........................................................4
   Telecom: ...............................................................................................................................5
   Our Expertise ........................................................................................................................5
Supply Chain Management:.....................................................................................................6
   Our expertise .........................................................................................................................6
Services .....................................................................................................................................7
   Business Intelligence:...........................................................................................................7
Application Development & Maintenance: ............................................................................8
   Application Development Services .....................................................................................8
   Application Testing Services ...............................................................................................9
   Offshore Development Center:..........................................................................................10




Keystone Logic                                                      2                                             All Rights Reserved
Product & Services




Introduction:

Keystone Logic is a global IT organization with deep expertise across verticals like
Telecom, Supply Chain Management, and Customer Relationship Management. The
company’s team brings more than a decade’s experience in successfully delivering
complex IT solutions and products across verticals and technology stacks. Keystone
Logic focuses on providing its customers the ability to get more software initiatives done
in the face of a challenging financial landscape while keeping the time to market
aggressive.

Off-shore development and support has turned a new corner with the recent recession and
the associated challenges it bought forth. Many studies, including an influential once
from Forrester, clearly demonstrated the advantages of utilizing competent off-shore
services providers. Companies that actively managed and engaged off-shore services
providers not only lost the least amount of traction in their IT projects but also had the
least amount of loss of personnel.

The company’s management played a significant role in bootstrapping and growing a
technical center of excellence for a multi-national software company. Keystone Logic
possesses all the elements necessary to execute IT products/projects in a global context
while leveraging the cost and resource benefits of an off-shore center.

Keystone Logic is a young but committed organization. With a team of experienced
architects, program managers and engineers, we are ready to be an extended part of our
customers’ IT team to tackle any and all IT challenges. Our goal is to be a trusted partner
and value provider on a long-term basis.




Keystone Logic                             3                            All Rights Reserved
Product & Services


Services & solutions offering – Verticals & Expertise




Verticals                              Expertise
Telecom                                Subscriber Analytics, Operational Analytics for
                                       MVNOs,Tier-2,Tier-3
Supply Chain                           Logistic Service Providers, Food & Grocery,
                                       Retail, High Tech Retailers Direct to Customer,
                                       CPG – Evaluation & Implementation of best-
                                       of-breed solutions, Real time Analytics of
                                       Operations, Development of Applications
                                       customized to Business Processes, Tweaking
                                       and tuning of existing Enterprise wide SCM
                                       applications
Business Intelligence                  Data Federation, Development of ETL,
                                       Visualizations across platforms such as
                                       Microstrategy, Pentaho, SAP BI
Turnkey Development                    Project management, Analysis & Design of
                                       Business Processes, Application Development
                                       & Maintenance, Application testing Services
Off Shore Development Centre           Setup,     Deployment       and     Operational
                                       Management




Keystone Logic                     4                              All Rights Reserved
Product & Services


Telecom:

The telecom industry is undergoing a fundamental shift in the way services are offered and
consumed. Now it is all about convergence. Customers are demanding a wide variety of services
from a single vendor and with the same quality. This coupled with ever shrinking ARPU’s and
margins, puts the service providers on a tough platform. This obviously presents fantastic
opportunities but at the same times bring to fore the requirements on customer management that
ultimately have a say on loyalty and satisfaction. The need is to have to a unified view of the
customer across different services and develop the ability to understand the customer base well.

Our Expertise

Keystone Logic provides a carrier grade BI solution that focuses on subscriber analytics and
enables you to model your customer base across your services portfolio. More information on
our solution can be found at: http://www.keystonelogic.net/solutions-customer-insights.html

One of the key areas for telecom operators to analyze and optimize is the customer acquisition
cost. ‘Customer Insights’ lets you analyze a variety of costs you incur including marketing cost,
customer services cost, subsidies, discounts and the all important ongoing analysis of the cost of
service. These elements enable you to understand your margins and also allow you to build
realistic customer value models.

Customer Insights allows you to analyze and segment your customer base in a multitude of ways.
While everyone wants to retain customers, you can now focus on the ‘right’ customers. You can
drive up the performance of your promotion and retention campaigns not only from a numbers
perspective but also from a revenue and usage perspective.

At Keystone Logic we understand the underlying OSS/BSS/CRM systems from multiple vendors.
This coupled with our ability to deliver world-class IT solutions, positions us to be an extended
IT arm and help with development and maintenance projects. Our on-shore and off-shore
capabilities enable our customers to stretch their IT budgets to do more.

Vertical                 Expertise                   Platform Expertise       Proven       Track
                                                                              Record
Telecom Analytics        Subscriber Analytics,       Microstrategy,           A Successful
                         Revenue Analysis,           Pentaho, Intec           Implementation in
                         Usage Analysis, Retail      OSS/BSS, Cost Guard      an MVNO in US.
                         Analysis & Operational      OSS/BSS systems
                         Reporting for
                         MVNOs,Tier-2,Tier-3
                         operators




Keystone Logic                                 5                              All Rights Reserved
Product & Services


Supply Chain Management:

Supply chains are the backbones of companies in Retail / D2C and CPG space. Excellence of
organizations is largely predicated on the agility and strength of the supply chain and systems;
distribution centers or warehouse play a significant role.
A high performing supply chain invariably opens us new vistas of opportunities and enables
organizations to growth and gain market share and customer loyalty.


Our expertise

Keystone Logic offers a performance management, reporting and alert management system that
sits on top of an existing Warehouse Management System (WMS).
The solution is web based and architected using proven technologies that support rich internet
applications. It provides a visually rich user interface and intuitive dashboards that present a wide
variety of data across multiple dimensions. It enables companies to keep a close watch on KPIs
that define the performance of its DC operations and help in proactively managing the same.

As a company our domain expertise is driven by our WMS experience but we also possess deep
domain knowledge in activity based costing, multi-tenancy operations and processes. We have
worked across the breadth of functional requirements expected from a WMS. From exhaustive
interfacing requirement to ERP systems, MHE
systems and technology frameworks to a long list of
verticals like such as 3PL, D2C, Multi-channel, Retail
etc. We have dealt with specialized requirements of
high-tech, Food & Grocery and apparel companies
successfully. The physical layout of the warehouse
and the functional features of a WMS both have a say
in the overall operational efficiency of the supply
chain and they to be in sync with each other. Our vast
experience in this area positions us well to bring
specific value in the operational efficiency.
We have vast background in supply chain systems, with deep expertise in supply chain execution
systems. We offer our customers IT services to help augment and develop their supply chain
software as well maintain and upgrade existing systems.


Vertical                          Expertise                          Product Expertise
Supply Chain Management           Evaluation,                        SAP SCM
                                  Process & Product Re-              Manhattan Associates Product
                                  Engineering , Implementation       Suite
                                  of Best of Breed Solutions in      JDA
                                  Warehouse Management ,
                                  Activity based Billing
                                  Management
Supply Chain Analytics            Warehouse Operational              Microstrategy
                                  Analytics, Transportation          Pentaho
                                  Analytics                          Flex OLAP




Keystone Logic                                  6                               All Rights Reserved
Product & Services


Services

        Business Intelligence
        Application Development
        Off-shore Development
        Business Intelligence / Performance
         Management



Business Intelligence:

As organizations grapple with ever rising amounts of data and the challenges associated with
making sense of it, BI solutions typically emerge on the scene.
When IT and marketing budgets are limited, companies need to make better sense of available
data so that wise investments can be made to generate higher ROI. Another point to that is
favorable to investing in BI now is the overall services climate and pressure on pricing that
service providers are facing. In essence you can get more done for less.

As a team, we have a long and proven history of delivering both standard and custom BI solutions
that have added tremendous analytical capabilities while enhancing the accuracy of the decisions
made. Our solutions have streamlined the error prone ‘islands of data’ into a consolidated
enterprise warehouse with significant impact on enterprise reporting and analysis.

 Benefits of a BI solution:

      Federate data from numerous data sources and achieved the ‘single
       version of truth’
      Provide a self-service reporting and analytics capabilities
      Improve performance
      Increase data integrity while reducing administration cost
      Achieve standardization of business definitions across the organization
      Enable your analysts to spend time on analyzing the data and not in
       ‘getting to the data’


Vertical                        Expertise                        Product Expertise
Supply Chain                    Custom Data Warehouse            Microstrategy
Telecom                         development, Reporting,          Pentaho
Finance-analytics               Dashboard development,           Microsoft SSIS
Others…                         Data Mining, Unstructured        Microsoft SSAS/SSRS
                                Data Analysis                    SQL Server, Oracle




Keystone Logic                                7                             All Rights Reserved
Product & Services




Application Development & Maintenance:

IT budgets are shrinking however IT organizations are still expected to deliver at the same levels
and SLAs as before. The need of the hour is a trusted IT partner who can augment the capacity
while keeping cost down. Keystone Logic’s off-shore services can be leveraged to keep your IT
initiatives and vision on track while avoiding high costs. We deliver world-class software,
backed with performance guarantee. In essence we partner with you in every respect.


Application Development Services

Keystone Logic’s application services deliver IT-enabled business solutions to help maximize
value from your IT spend and accelerate your return on investments. Our technology and domain
expertise combined with best-of-breed methodologies enables us to provide services across the
application life cycle. We have a proven track record in delivering solutions in a cost effective,
value driven off-shore model.



       ON Time
       Per Specification
       ON Cost
       Shared Risk


Verticals                        Applications                      Expertise
Telecom                          OSS/BSS, SCM Apps,                CORBA, C++, .NET Stack
Retail                           Enterprise Business               Open Source Stack including
Direct to Consumer               Applications, Web Portals and     Drupal, Joomla, Flex/Flash
Consumer Product Goods           Content Management Systems,       Microstrategy, Pentaho,
Utilities                        Business Intelligence Platform    SSAS/SSRS/SSIS, Oracle
Others..                         based reporting tools, Turnkey
                                 Product Engineering




Keystone Logic                                 8                              All Rights Reserved
Product & Services


Application Testing Services

It is widely recognized that the quality of the software has a major say in the total cost of
ownership. Robust and flexible testing processes will ensure that the software being developed
will deliver the right value while keeping the cost low.

Our experience in Quality Assurance ranges in various formats that aid the bug tracking with
utmost accuracy. We are well conversant with all the testing methodologies White box, Black
box, Manual, Automation and tools, standard product testing such as Functional testing,
Performance, Security testing, Installation and Upgrade tests.

       Improve Quality
       Reduce TCO
       Achieve ROI faster
       Increase productivity



Vertical                        Expertise                       Tools and Expertise
Telecom                         Whitebox testing,               Win Runner, Load Runner
Retail                          Blackbox testing,               Silk, Scripting tools
Direct to Consumer              Automation using,
Consumer Product Goods          Volume & Performance
Grocery                         testing




Keystone Logic                               9                             All Rights Reserved
Product & Services


Offshore Development Center

The management team of Keystone Logic has over a decade of experience running large offshore
development centers that have delivered enterprise business applications built using a variety of
technologies. We leverage this experience to enable companies to focus on their core
competencies while we take over the task of building and running development centers for them.

Keystone Logic provides offshore development services in three forms:



           Build and operate
           Build and transfer
           Build-Operate-Transfer


The ODC model has been time tested and given the advanced capabilities and cost-effectiveness
of communication, it is very feasible for teams spread across geographies to work closely/richly
and deliver quality software on time, on budget and per specifications. There are several other
advantages that are proven and widely understood. It is our humble goal to ensure we make these
advantages a reality for our customers.



   Boot-strap and deliver new solutions with speed and predictability.
   Allow the in-market organization to focus on strategic initiatives.
   Grow while being cost-effective.
   Reduce the loss of knowledge risk.




Keystone Logic                                10                              All Rights Reserved
Product & Services




       You can get in touch with us at the below co-ordinates:

       Sales Offices:

       United States:
       2921, Lexford Avenue
       San Jose, CA 95124
       USA
       Tel: +1 415 349 5686


       India:
       173, First Floor, 37A cross, 9th main,
       Jayanagar 5th block, Bangalore 560 041
       Tel: +91 080 4166 9847
             +91 984 518 9319


       Email: sales@keystonelogic.net




Keystone Logic                                  11               All Rights Reserved

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Services Brochure - Keystone Logic

  • 1. Products & Services Keystone Logic Solutions (P) Ltd
  • 2. Product & Services Table of Contents Introduction:..............................................................................................................................3 Services & solutions offering – Verticals & Expertise ..........................................................4 Telecom: ...............................................................................................................................5 Our Expertise ........................................................................................................................5 Supply Chain Management:.....................................................................................................6 Our expertise .........................................................................................................................6 Services .....................................................................................................................................7 Business Intelligence:...........................................................................................................7 Application Development & Maintenance: ............................................................................8 Application Development Services .....................................................................................8 Application Testing Services ...............................................................................................9 Offshore Development Center:..........................................................................................10 Keystone Logic 2 All Rights Reserved
  • 3. Product & Services Introduction: Keystone Logic is a global IT organization with deep expertise across verticals like Telecom, Supply Chain Management, and Customer Relationship Management. The company’s team brings more than a decade’s experience in successfully delivering complex IT solutions and products across verticals and technology stacks. Keystone Logic focuses on providing its customers the ability to get more software initiatives done in the face of a challenging financial landscape while keeping the time to market aggressive. Off-shore development and support has turned a new corner with the recent recession and the associated challenges it bought forth. Many studies, including an influential once from Forrester, clearly demonstrated the advantages of utilizing competent off-shore services providers. Companies that actively managed and engaged off-shore services providers not only lost the least amount of traction in their IT projects but also had the least amount of loss of personnel. The company’s management played a significant role in bootstrapping and growing a technical center of excellence for a multi-national software company. Keystone Logic possesses all the elements necessary to execute IT products/projects in a global context while leveraging the cost and resource benefits of an off-shore center. Keystone Logic is a young but committed organization. With a team of experienced architects, program managers and engineers, we are ready to be an extended part of our customers’ IT team to tackle any and all IT challenges. Our goal is to be a trusted partner and value provider on a long-term basis. Keystone Logic 3 All Rights Reserved
  • 4. Product & Services Services & solutions offering – Verticals & Expertise Verticals Expertise Telecom Subscriber Analytics, Operational Analytics for MVNOs,Tier-2,Tier-3 Supply Chain Logistic Service Providers, Food & Grocery, Retail, High Tech Retailers Direct to Customer, CPG – Evaluation & Implementation of best- of-breed solutions, Real time Analytics of Operations, Development of Applications customized to Business Processes, Tweaking and tuning of existing Enterprise wide SCM applications Business Intelligence Data Federation, Development of ETL, Visualizations across platforms such as Microstrategy, Pentaho, SAP BI Turnkey Development Project management, Analysis & Design of Business Processes, Application Development & Maintenance, Application testing Services Off Shore Development Centre Setup, Deployment and Operational Management Keystone Logic 4 All Rights Reserved
  • 5. Product & Services Telecom: The telecom industry is undergoing a fundamental shift in the way services are offered and consumed. Now it is all about convergence. Customers are demanding a wide variety of services from a single vendor and with the same quality. This coupled with ever shrinking ARPU’s and margins, puts the service providers on a tough platform. This obviously presents fantastic opportunities but at the same times bring to fore the requirements on customer management that ultimately have a say on loyalty and satisfaction. The need is to have to a unified view of the customer across different services and develop the ability to understand the customer base well. Our Expertise Keystone Logic provides a carrier grade BI solution that focuses on subscriber analytics and enables you to model your customer base across your services portfolio. More information on our solution can be found at: http://www.keystonelogic.net/solutions-customer-insights.html One of the key areas for telecom operators to analyze and optimize is the customer acquisition cost. ‘Customer Insights’ lets you analyze a variety of costs you incur including marketing cost, customer services cost, subsidies, discounts and the all important ongoing analysis of the cost of service. These elements enable you to understand your margins and also allow you to build realistic customer value models. Customer Insights allows you to analyze and segment your customer base in a multitude of ways. While everyone wants to retain customers, you can now focus on the ‘right’ customers. You can drive up the performance of your promotion and retention campaigns not only from a numbers perspective but also from a revenue and usage perspective. At Keystone Logic we understand the underlying OSS/BSS/CRM systems from multiple vendors. This coupled with our ability to deliver world-class IT solutions, positions us to be an extended IT arm and help with development and maintenance projects. Our on-shore and off-shore capabilities enable our customers to stretch their IT budgets to do more. Vertical Expertise Platform Expertise Proven Track Record Telecom Analytics Subscriber Analytics, Microstrategy, A Successful Revenue Analysis, Pentaho, Intec Implementation in Usage Analysis, Retail OSS/BSS, Cost Guard an MVNO in US. Analysis & Operational OSS/BSS systems Reporting for MVNOs,Tier-2,Tier-3 operators Keystone Logic 5 All Rights Reserved
  • 6. Product & Services Supply Chain Management: Supply chains are the backbones of companies in Retail / D2C and CPG space. Excellence of organizations is largely predicated on the agility and strength of the supply chain and systems; distribution centers or warehouse play a significant role. A high performing supply chain invariably opens us new vistas of opportunities and enables organizations to growth and gain market share and customer loyalty. Our expertise Keystone Logic offers a performance management, reporting and alert management system that sits on top of an existing Warehouse Management System (WMS). The solution is web based and architected using proven technologies that support rich internet applications. It provides a visually rich user interface and intuitive dashboards that present a wide variety of data across multiple dimensions. It enables companies to keep a close watch on KPIs that define the performance of its DC operations and help in proactively managing the same. As a company our domain expertise is driven by our WMS experience but we also possess deep domain knowledge in activity based costing, multi-tenancy operations and processes. We have worked across the breadth of functional requirements expected from a WMS. From exhaustive interfacing requirement to ERP systems, MHE systems and technology frameworks to a long list of verticals like such as 3PL, D2C, Multi-channel, Retail etc. We have dealt with specialized requirements of high-tech, Food & Grocery and apparel companies successfully. The physical layout of the warehouse and the functional features of a WMS both have a say in the overall operational efficiency of the supply chain and they to be in sync with each other. Our vast experience in this area positions us well to bring specific value in the operational efficiency. We have vast background in supply chain systems, with deep expertise in supply chain execution systems. We offer our customers IT services to help augment and develop their supply chain software as well maintain and upgrade existing systems. Vertical Expertise Product Expertise Supply Chain Management Evaluation, SAP SCM Process & Product Re- Manhattan Associates Product Engineering , Implementation Suite of Best of Breed Solutions in JDA Warehouse Management , Activity based Billing Management Supply Chain Analytics Warehouse Operational Microstrategy Analytics, Transportation Pentaho Analytics Flex OLAP Keystone Logic 6 All Rights Reserved
  • 7. Product & Services Services  Business Intelligence  Application Development  Off-shore Development  Business Intelligence / Performance Management Business Intelligence: As organizations grapple with ever rising amounts of data and the challenges associated with making sense of it, BI solutions typically emerge on the scene. When IT and marketing budgets are limited, companies need to make better sense of available data so that wise investments can be made to generate higher ROI. Another point to that is favorable to investing in BI now is the overall services climate and pressure on pricing that service providers are facing. In essence you can get more done for less. As a team, we have a long and proven history of delivering both standard and custom BI solutions that have added tremendous analytical capabilities while enhancing the accuracy of the decisions made. Our solutions have streamlined the error prone ‘islands of data’ into a consolidated enterprise warehouse with significant impact on enterprise reporting and analysis. Benefits of a BI solution:  Federate data from numerous data sources and achieved the ‘single version of truth’  Provide a self-service reporting and analytics capabilities  Improve performance  Increase data integrity while reducing administration cost  Achieve standardization of business definitions across the organization  Enable your analysts to spend time on analyzing the data and not in ‘getting to the data’ Vertical Expertise Product Expertise Supply Chain Custom Data Warehouse Microstrategy Telecom development, Reporting, Pentaho Finance-analytics Dashboard development, Microsoft SSIS Others… Data Mining, Unstructured Microsoft SSAS/SSRS Data Analysis SQL Server, Oracle Keystone Logic 7 All Rights Reserved
  • 8. Product & Services Application Development & Maintenance: IT budgets are shrinking however IT organizations are still expected to deliver at the same levels and SLAs as before. The need of the hour is a trusted IT partner who can augment the capacity while keeping cost down. Keystone Logic’s off-shore services can be leveraged to keep your IT initiatives and vision on track while avoiding high costs. We deliver world-class software, backed with performance guarantee. In essence we partner with you in every respect. Application Development Services Keystone Logic’s application services deliver IT-enabled business solutions to help maximize value from your IT spend and accelerate your return on investments. Our technology and domain expertise combined with best-of-breed methodologies enables us to provide services across the application life cycle. We have a proven track record in delivering solutions in a cost effective, value driven off-shore model.  ON Time  Per Specification  ON Cost  Shared Risk Verticals Applications Expertise Telecom OSS/BSS, SCM Apps, CORBA, C++, .NET Stack Retail Enterprise Business Open Source Stack including Direct to Consumer Applications, Web Portals and Drupal, Joomla, Flex/Flash Consumer Product Goods Content Management Systems, Microstrategy, Pentaho, Utilities Business Intelligence Platform SSAS/SSRS/SSIS, Oracle Others.. based reporting tools, Turnkey Product Engineering Keystone Logic 8 All Rights Reserved
  • 9. Product & Services Application Testing Services It is widely recognized that the quality of the software has a major say in the total cost of ownership. Robust and flexible testing processes will ensure that the software being developed will deliver the right value while keeping the cost low. Our experience in Quality Assurance ranges in various formats that aid the bug tracking with utmost accuracy. We are well conversant with all the testing methodologies White box, Black box, Manual, Automation and tools, standard product testing such as Functional testing, Performance, Security testing, Installation and Upgrade tests.  Improve Quality  Reduce TCO  Achieve ROI faster  Increase productivity Vertical Expertise Tools and Expertise Telecom Whitebox testing, Win Runner, Load Runner Retail Blackbox testing, Silk, Scripting tools Direct to Consumer Automation using, Consumer Product Goods Volume & Performance Grocery testing Keystone Logic 9 All Rights Reserved
  • 10. Product & Services Offshore Development Center The management team of Keystone Logic has over a decade of experience running large offshore development centers that have delivered enterprise business applications built using a variety of technologies. We leverage this experience to enable companies to focus on their core competencies while we take over the task of building and running development centers for them. Keystone Logic provides offshore development services in three forms:  Build and operate  Build and transfer  Build-Operate-Transfer The ODC model has been time tested and given the advanced capabilities and cost-effectiveness of communication, it is very feasible for teams spread across geographies to work closely/richly and deliver quality software on time, on budget and per specifications. There are several other advantages that are proven and widely understood. It is our humble goal to ensure we make these advantages a reality for our customers.  Boot-strap and deliver new solutions with speed and predictability.  Allow the in-market organization to focus on strategic initiatives.  Grow while being cost-effective.  Reduce the loss of knowledge risk. Keystone Logic 10 All Rights Reserved
  • 11. Product & Services You can get in touch with us at the below co-ordinates: Sales Offices: United States: 2921, Lexford Avenue San Jose, CA 95124 USA Tel: +1 415 349 5686 India: 173, First Floor, 37A cross, 9th main, Jayanagar 5th block, Bangalore 560 041 Tel: +91 080 4166 9847 +91 984 518 9319 Email: sales@keystonelogic.net Keystone Logic 11 All Rights Reserved