1. The document discusses how mobile apps and push notifications can increase relevance and how they should be used to engage users. It emphasizes putting people first rather than technology. 2. Push notifications delivered through apps have a high open rate, direct delivery like SMS, less clutter than emails, and direct users to content within the app. 3. M2Active Push provides a single interface to submit push notifications to various mobile platforms (Apple, Google, etc.) and allows filtering notifications based on user preferences.

1. 1
Verhoog relevantie
met mobiele apps
en push berichten
Peter Broekroelofs
CTO

2. PUT PEOPLE FIRST,
NOT TECHNOLOGY
2
Source: Forrester, A Systematic Approach
to Mobile Strategy, May 2012

3. v

5. PRODUCT - CONTENT - SERVICE INTEGRATIE
5

6. 6
USERS
START WITH
MOBILE FIRST

7. 7
RELEVANTIE:
FREQUENT
VOORDEEL
SPAREN

8. SPEL
UITDAGING
ACTIE
8

9. APP FACTORY
9
PERSOONLIJK
EFFICIENT
DIRECT
KWALITEIT
SCHADE, RISICO,
ZORG, LEVEN, PENSIOEN
- MULTI-LABEL

10. 10
SOCIAL
COMMUNITY
SAMENWERKEN
TAAKGERICHT
HANDIG

11. OFFLINE - ONLINE
ADMINISTRATIE
TRENDS
TRIGGERS
11

12. DE IMPACT
VAN PUSH
BERICHTEN

13. PUSH CASE - 1 BERICHT NAAR ALLEN
13

14. PUSH EFFECT
14

15. PUSH EFFECT
15

16. AIRMILES APP - PUSH EFFECT
16

17. PUSH CASE VEILINGEN - PERSOONLIJK
17

18. POWER OF PERSONAL PUSH
18
Source: Service2Media ©

19. PUSH T.O.V.
ANDERE KANALEN
19
- Hoge openingsratio
- Directe aflevering (als SMS)
- Minder wildgroei (als email)
- Direct naar content in de app

20. M2ACTIVE BETEUGELT FRAGMENTATIE
20
APNS- Apple Push Network Service
GCM - Google Cloud Messaging
C2DM - Cloud 2 Device Messaging Service
MPS - Microsoft Push Notification Service (WP7)
WNS - Windows Push Notification Service (WP8)
BlackBerry Push
SINGLE SOURCE
SINGLE PUSH
INTERFACE

21. App
Provider
App User
M2Active Push
Apple, Google,
BlackBerry, Microsoft
Push Networks
Register
App &
Provider
Register
Client
Native
Push
Delivery
Push
Submission
Push
Request
Register
Preferences
21
M2ACTIVE PUSH INFORMATION FLOWS

22. 22
M2ACTIVE PUSH UNIQUE FILTERING
Preference profiles consist of a logical expressions, e.g.:
(City == "Amsterdam")
(Category == “Paid User”)
((City == "Amsterdam") && (Category == “Paid User”))
((weatherupdate == TRUE) || (city == "Amsterdam") ||
(birthday < [january 1 1980]))

23. 23
PREDICTIVE ANALYTICS

24. CONCLUSIE
24
Producten, content, diensten en marketing vloeien digitaal samen.
De klant of gebruiker wil het nu doen en zelf doen, met apps.
Maak het leuk en relevant.
Gebruik de kracht van push berichten.
Probeer M2Active Push nu 2 maanden gratis uit. Simpele aanmelding op de website.

25. 25
DANK.
PETER BROEKROELOFS
CTO
See our website and webinars on various
technical and strategic topics:
www.service2media.com
Follow us: @Service2Media @pbroekroelofs
peter@service2media.com
www.slideshare.net/MARCOM_AdformatieGroep