Basic guidelines for Mobility and Digital Transformation leaders to build truly agile, scalable, secure and successful strategy with DronaHQ.Success criteria for Enterprise Mobility and key metrics for ROI.

1. Maximizing your
Mobility Investments
WEBINAR 5TH JULY 2017
JINEN DEDHIA – CO-FOUNDER, DRONAHQ

2. About me
 Co-Founder of DronaHQ - enterprise mobility since 2007
 13+ years in mobility
 100+ customers, 300,000+ users
 Raised 2 rounds of funding
 Operations in Mumbai, Bangalore, SFO, NYC

3. Index
 Overview of Mobile ecosystem
 Drivers of ROI of mobile investments
 Challenges with mobility
 Mitigating the hurdles
 Case study

4. Mobility Ecosystem Overview
EMM

5. Business case for an enterprise
app
Hypothesis: x mins/hours of productivity gain realized when
app is used by a user

6. Metrics for ROI
 Usage:
 Downloads
 Active users (MAU/DAU)
 Usage of apps in minutes/hours
 Functional
 # of Transactions per user
 # of transactions at organization level

7. Challenges to deliver ROI to
management
 USAGE is the #1 hurdle to ROI in mobilty
 App discovery is a major challenge
 Gartner says – app fatigue leads to users not downloading single function apps
 App loyalty remains a challenge
 Too many Single function apps to download
 Users choose which apps might be extremely necessary for them to have
 Most of the other apps never see the light of the day on users device

8. Long Tail of enterprise app users

9. Problems with long tail effect
 Too many apps with small set of users
 Higher cost of maintenance per user per app
 Lower ROI due to less users/usage/# of transactions
 Decision to sunset apps becomes difficult

10. Fixing the usage problem
STEP 1: THINK LIKE A GROWTH HACKER

11. “Real growth is about finding and
removing friction.” – Andy Johns, Facebook

12. Focus area of a growth hacker
 User Adoption
 User stickiness to your app
 Virality: User spreading the word to get other users

13. Increase User adoption

14. Increase User Stickiness

15. Introduce new apps subtly
UNIFIED INBOX HELPS
SOFTLY INTRODUCE
YOUR NEW APP

16. Summarizing
 Move all single function apps into one single app
 All notifications in one app
 Emails, One drive, etc – in the same app
 SSO

17. App 1 App 2 3 4 n
Monolithic Apps v/s Micro service based Apps
App 1 App 2 App n MDM
Mobile OS Mobile OS
Unified container
App Management + App Runtime
App 2
CHANGES

18. Things to consider while designing
ONE app
 Architecture of app: Monolith vs Micro service Architecture
 Micro Service architecture gives scalability
 Sandboxed space for all single functions
 Ability to deploy/upgrade single function apps on your ONE APP
 Agile & distributed development
 Design
 Keep It Simple
 Searchable
 Scalable

19. Case study: Lead ITeS Org.
 Prior 2016: Mobility Infrastructure
 MADP/MBS platform: IBM Worklight
 Built 75+ apps
 EMM: Airwatch from Vmware
 Issues:
 User: upgrading apps, pain of downloading apps for small functional apps, Too
many apps
 Business: painful task of marketing every app, user acuisition cost too high
 Application team: maintaining apps, devops, app store management,
replicating features like inbox across apps

20. Solution: DronaHQ
 Organisation deployed DronaHQ as a unified endpoint client app
 Implementation strategy
 Phase 1: secured existing 75 apps investments by porting them on DronaHQ &
launched to all users. Timeline: <3months
 Phase 2: Launched o365 suite on DronaHQ
 Phase 3: Launched critical apps like claims
 Deployment strategy
 Phase 1: Rolled it out on Airwatch
 Phase 2: Hardened DronaHQ to roll it out on public app store for users who
opted out of enrolling their devices

21. DHQ SECURE EMAIL
DHQ STUDIO
DHQ UNIFIED ACCESS APP
DHQ CORE
DHQ READY APPS
API gateway
Agentless secure email
Drag-Drop app builder
Unified end-point app to access all apps at once place across different platforms
All Enterprise controls baked into a core for developers to use
List of vertical specific and generic ready apps that can be connected to systems
DHQ CONTENT LOCKER Give access of content securely to users
Expose your APIs securely over internet

22. Post1 year of implementation…
CIO OFFICE GOT A MANAGEMENT BUY IN FOR MOBILE FIRST STRATEGY
FOR ALL ENTERPRISE IT FUNCTION.

23. Thank you
JINEN@DRONAHQ.COM
+919920764828