Front-line staff are crucial for delivering excellent customer service through "moments of truth", which are instances when customers assess service quality. However, these moments are often intangible and impossible to directly measure or anticipate. Instead of micro-managing front-line staff with irrelevant metrics, organizations should empower and intrinsically motivate staff to achieve high service standards. A true example is Anglian Water, whose employee reimbursed a customer for a hotel stay, gaining praise from management for exemplifying great customer service instead of reprimand. Empowering front-line employees in this way leads to higher customer satisfaction ratings compared to an excessive focus on metrics that do not reflect the customer experience.