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Optimal visibility. Serious results. GUARANTEED.
670 ELEVENTH STREET ATLANTA, GA 30318 404 525 4420
May 27th
, 2014
To Whom It May Concern-
My company, Medium Blue, hired Tom Bianco to come in and evaluate our paid media department
in November of 2014. It was a six-month assignment, and at the time we were simply looking for
an experienced set of eyes to review our practices and methodology.
Within a short period of time, it became apparent that our entire approach to paid media
management needed an overhaul. Tom walked me through the deficiencies in our established
processes and suggested solutions that were not only practical but also had immediate impact in
terms of our quality of service and client retention.
We were aware when we hired Tom that we lacked specific knowledge in the most up-to-date
practices in paid media management. Tom took this a step further by showing us that we did not
even know how much we did not know. Whether it was the technical specifics of running a highly
complex PPC campaign or the science behind user engagement, he patiently walked us through it
all. As a result, we are a much stronger company, and an area of weakness became one of our
greatest strengths.
We were sad to see the contract come to an end, not only because of what Tom did for us as a
company but because he is a genuine individual who cares about making the others around him
more confident and proficient. Moreover, his strong work ethic has also has a lasting and positive
impact on our staff.
We are a small agency with a limited budget, so unfortunately hiring Tom full-time was not an
option for us. However, the company that does hire him will soon discover what a valuable
commodity they have found.
You may feel free to contact me with any additional questions you have about Tom.
Sincerely-
Scott Buresh
Chief Executive Officer
Medium Blue
(404) 961-2650

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tom bianco (1) (2)

  • 1. Optimal visibility. Serious results. GUARANTEED. 670 ELEVENTH STREET ATLANTA, GA 30318 404 525 4420 May 27th , 2014 To Whom It May Concern- My company, Medium Blue, hired Tom Bianco to come in and evaluate our paid media department in November of 2014. It was a six-month assignment, and at the time we were simply looking for an experienced set of eyes to review our practices and methodology. Within a short period of time, it became apparent that our entire approach to paid media management needed an overhaul. Tom walked me through the deficiencies in our established processes and suggested solutions that were not only practical but also had immediate impact in terms of our quality of service and client retention. We were aware when we hired Tom that we lacked specific knowledge in the most up-to-date practices in paid media management. Tom took this a step further by showing us that we did not even know how much we did not know. Whether it was the technical specifics of running a highly complex PPC campaign or the science behind user engagement, he patiently walked us through it all. As a result, we are a much stronger company, and an area of weakness became one of our greatest strengths. We were sad to see the contract come to an end, not only because of what Tom did for us as a company but because he is a genuine individual who cares about making the others around him more confident and proficient. Moreover, his strong work ethic has also has a lasting and positive impact on our staff. We are a small agency with a limited budget, so unfortunately hiring Tom full-time was not an option for us. However, the company that does hire him will soon discover what a valuable commodity they have found. You may feel free to contact me with any additional questions you have about Tom. Sincerely- Scott Buresh Chief Executive Officer Medium Blue (404) 961-2650