Explore the nuances of service marketing in this comprehensive presentation. Delve into the realm of customer experience, service differentiation, and strategies tailored for the service industry. Uncover the crucial elements that define service quality and drive customer satisfaction. This presentation offers a deep dive into the unique challenges and opportunities in marketing services, providing insights into crafting impactful strategies that elevate the overall service experience and foster long-term customer loyalty.
Consumer behaviour is the study of people and the processes they use to select, use and discard items and services, as well as their emotional, mental, and behavioural responses. Customer Behaviour is a discipline of psychology that studies the steps that a consumer goes through before acquiring goods or services for personal consumption.
Consumer Behavior- meaning, nature and importance, Factors influencing consumer behavior, Buying Behavior process. Market Segmentation- meaning and need Bases for market segmentation, Requisites for effective segmentation, Steps in segmentation process, Targeting- meaning, strategies, Positioning- meaning and types
Navigate the realm of strategic management, change, and turnaround strategies with this insightful presentation. Explore the dynamic landscape of organizational transformation, diving into the art of effective change management. Discover the key components of successful turnaround strategies and crisis management techniques employed by visionary leaders. This presentation offers a holistic view of strategic decision-making, emphasizing the pivotal role of adaptability, innovation, and strategic planning in steering organizations through transformative phases and towards sustainable success
Enter the dynamic world of programmatic advertising through this comprehensive presentation. Explore the cutting-edge technology behind real-time bidding and automated ad placements that revolutionize digital marketing. Dive into the intricacies of targeted advertising, leveraging data-driven insights to reach the right audience at the right time. This presentation unveils the power of programmatic ad campaigns, offering insights into optimizing strategies, maximizing ROI, and staying ahead in the ever-evolving landscape of digital advertising.
Consumer behaviour is the study of people and the processes they use to select, use and discard items and services, as well as their emotional, mental, and behavioural responses. Customer Behaviour is a discipline of psychology that studies the steps that a consumer goes through before acquiring goods or services for personal consumption.
Consumer Behavior- meaning, nature and importance, Factors influencing consumer behavior, Buying Behavior process. Market Segmentation- meaning and need Bases for market segmentation, Requisites for effective segmentation, Steps in segmentation process, Targeting- meaning, strategies, Positioning- meaning and types
Navigate the realm of strategic management, change, and turnaround strategies with this insightful presentation. Explore the dynamic landscape of organizational transformation, diving into the art of effective change management. Discover the key components of successful turnaround strategies and crisis management techniques employed by visionary leaders. This presentation offers a holistic view of strategic decision-making, emphasizing the pivotal role of adaptability, innovation, and strategic planning in steering organizations through transformative phases and towards sustainable success
Enter the dynamic world of programmatic advertising through this comprehensive presentation. Explore the cutting-edge technology behind real-time bidding and automated ad placements that revolutionize digital marketing. Dive into the intricacies of targeted advertising, leveraging data-driven insights to reach the right audience at the right time. This presentation unveils the power of programmatic ad campaigns, offering insights into optimizing strategies, maximizing ROI, and staying ahead in the ever-evolving landscape of digital advertising.
Unlock the power of personalized communication with email marketing. This presentation delves into the art and science of crafting targeted messages that resonate with your audience. Explore the strategic use of data-driven insights, segmentation, and automation to create compelling campaigns that drive engagement and conversions. From optimizing subject lines to nurturing leads, this presentation offers practical insights to harness the full potential of email marketing in building lasting relationships and driving business growth
Explore the essence of Titan Watches Ltd in this succinct overview. Dive into the history, innovations, market presence, and unique offerings of this renowned timepiece brand. Gain insights into its evolution, market positioning, and consumer impact within the dynamic watch industry. Uncover the success story behind Titan Watches Ltd through this concise presentation
Explore the essence of Titan Watches Ltd in this succinct overview. Dive into the history, innovations, market presence, and unique offerings of this renowned timepiece brand. Gain insights into its evolution, market positioning, and consumer impact within the dynamic watch industry. Uncover the success story behind Titan Watches Ltd through this concise presentation
Embark on a journey into the world of digital marketing with this introductory presentation. Gain a comprehensive understanding of the digital landscape, from online advertising to social media strategies and SEO essentials. Explore the power of digital channels and emerging marketing trends that are reshaping industries. This presentation serves as a foundational guide for beginners, offering insights into the fundamentals and key components of successful digital marketing strategies in today's dynamic and ever-evolving online ecosystem
Maximize the customer lifetime value, Discover the strategies employed by Kotak Mahindra Bank to boost Customer Lifetime Value (CLV). This presentation unravels the innovative approaches and personalized services utilized by the bank to enhance customer retention, satisfaction, and overall value. Explore how Kotak Mahindra Bank leverages tailored financial solutions, customer-centric initiatives, and a holistic approach to amplify the lifetime value of its clientele. Gain insights into proven tactics that foster enduring relationships and drive sustained growth in the banking sector
Explore the essence of Titan Watches Ltd in this succinct overview. Dive into the history, innovations, market presence, and unique offerings of this renowned timepiece brand. Gain insights into its evolution, market positioning, and consumer impact within the dynamic watch industry. Uncover the success story behind Titan Watches Ltd through this concise presentation.
Unlock the key insights and strategies behind effective sales management in this comprehensive SlideShare presentation. Delve into the intricacies of the sales management process, from lead generation to conversion and beyond.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
3. Consumer behavior studies how people buy
and use products, services, experiences, and
ideas. It is essential because it helps businesses
understand their customers’ needs, wants and
desires and create products accordingly.
Consumer Behavior
5. CLASSIFICATION OF BUYERS
Personal
Buy a particular item for
his or her own
consumption or use
Organizational
Buy the goods or
services for the
organizational use
02
01
9. Pricing in services is the process of
setting a price for a service
Pricing in services
10. Key Differences In Evaluation Of
Pricing Goods And Services
Customers often
have inaccurate or
limited reference
price for services.
Monetary price is not
the only price
relevant to service
customers.
Price is a key signal
of quality in service
11. Time Costs Search Costs Convenience Costs
Psychological Costs Reducing Nonmonetary Costs
Role of Nonmonetary Costs
13. “Value is low
price”
“Value is
everything I
want in a
service”
“Value is
the quality I
get for the
price I pay”
“Value is all
that I get
for all that I
give”
Pricing Strategies That Link To The
Four Value Definition
• Discounting
• Odd Pricing
• Synchro-pricing
• Penetration pricing
• Prestige Pricing
• Skimming Pricing
• Value pricing
• Market
segmentation
pricing
• Price framing
• Price building
• Complementary
pricing
• Results-based
pricing
