Dear students get fully solved assignments Send your semester & Specialization name to our mail id : help.mbaassignments@gmail.com or call us at : 08263069601

1. Dear students get fully solved assignments
Send your semester & Specialization name to our mail id :
help.mbaassignments@gmail.com
or
call us at : 08263069601
National Institute of Business Management
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Palayam P.O. Trivandrum – 695 033
E-mail: admin@nibmglobal.com
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Assignments of One Year Executive
MBA
Semester - IIl
1. Students are requested to go through the instructions carefully.
2. The Assignment is a part of the internal assessment.
3. Markswill be awarded foreach Assignment,which willbe added to the total marks.Assignments
carry equal marks.
4. Assignments should submit in your 'portal' on/before the 'completion date' mentioned.
5. Case study project is based on the elective subject selected.
Please submit your case study also in the portal on the 'completion date' of
second semester assignments.
Assignments
Total Marks :100
Service Marketing
Question.Describe the three levels of Marketing Strategy.
Answer:The three levelsof strategyfora companyare corporate,businessandfunctional.Corporate
strategy focuses on determining which businesses the company should be in. Business strategy
developscompetitiveadvantageswithina businesses segment. Functional strategy operates at the
level of marketing,operationsandfinance toensure thateachpart of the company has strategies to
support the business. For single-business companies, corporate strategy consists of continuously
evaluatingthe benefitsof remainingina single business versus becoming active in complementary
industries.

2. Corporate Strategy: Single-businesscompanieshave the advantage of focus and rapid response but
are vulnerable to problems in their industry. Their corporate strategy must demonstrate the
advantages of remaining active in only one industry
Dear students get fully solved assignments
Send your semester & Specialization name to our mail id :
help.mbaassignments@gmail.com
or
call us at : 08263069601