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The Next Evolution in Ecommerce Fulfillment
Value Creation in the Networked Economy through Strategic Coopetition
Copyright © 2019 Cahoot Technologies
Coopetition is…
…the act of cooperation between competing companies with
partial congruence of interests to gain advantage by
cooperation, generating more value by working together
compared to the value created without interaction and thus
struggling to achieve competitive advantage.
2
Copyright © 2019 Cahoot Technologies
Achieve More by Working Together
Work together with
complementary resources
and reduce uncertainty
through shared resources
Increased scale allows
partners to gain efficiency
and access to
complementary assets
Combining resources of a few
competitors helps protect
market-share from imminent
threats
• Sony and Samsung’s joint
technology and
manufacturing plants to
grow the LCD TV market
• Car makers share
resources to develop and
leverage technologies
(Peugeot, Citroen, Toyota)
• The Blu-Ray consortium
working with competitors to
share risks and resources
to set Blu-Ray as HD Video
standard
• Global airline industry
forming alliances (e.g.
STAR Alliance) to share
marketing, logistics, and
ticketing costs
• AIM alliance between
Apple, IBM, and Motorola
created new computing
standard and
microprocessor markets.
• Kindle and iPad alliance
fortified both Amazon’s
and Apple’s position
against competitors in the
book industry
Expand current market
through complementary
synergies / resources of
a few competitors
Description
Examples
Grow Current Markets Create New Markets
Gain Resource
Efficiency
Improve Competitive
Position
3
Copyright © 2019 Cahoot Technologies
Coopetition – USPS & UPS
4
Changing Dynamics of
the Parcel Shipping Industry
USPS Core Strengths UPS Core Strengths
• Explosion in parcel volume due
to e-commerce
• Relationship between the
players in the market is changing
• Coopetition is leading to
a “win-win” situation
• “Last mile” connectivity
• Literally touches every doorstep,
153M delivery points
• Processing and handling
capabilities that excel at smaller
packages (< 5 lbs.)
• Low marginal delivery costs
• Highly automated distribution
hubs that include larger vehicles,
rail and airplane
• Superior routing logistics for
large package transport
• Efficient airport-to-airport
delivery
• Lower per unit upstream cost
Copyright © 2019 Cahoot Technologies
Coopetition Results – USPS & UPS
5
Scope
• UPS picks up a package from the warehouse or
distribution center and moves it through the UPS
parcel network
• UPS delivers package to USPS for the “last mile”
delivery to a residential address
• UPS and USPS share the revenue
Results
• Increased market share and revenue
• Lower cost from optimized distribution efficiency
• Lower delivery charges for customers
• Improved customer service
• Sustainability and lower CO2 emissions
Copyright © 2019 Cahoot Technologies
Coopetition - MedUnite
Strategic alliances
in the healthcare industry
Scope Results
• Increasing healthcare costs
• Continued pressure on managed care
operating margins
• HIPAA law requires health insurers and
providers to comply with standards for
transmitting claims that ensures the
privacy and security of sensitive patient
data
• Develop an efficient internet-based
connectivity system for the secure
transmission of sensitive patient data
• The system enables healthcare
constituents (physicians and health plans)
to handle administrative transactions
more effectively.
• Saves billions of dollars of annual
healthcare costs
6
Copyright © 2019 Cahoot Technologies
Coopetition for the Ecommerce Shipping Problem
• Fast shipping is the expectation
• Fast shipping is expensive
• Sellers often limit fast shipping to
very small items or to local
addresses, which limits buy box
opportunities
44%
48%
50%
52%
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
Q1 '15 Q1 '16 Q1 '17 Q1 '18
Shareofpaidunits
% units sold by 3rd party sellers
34%
37%
41%
45%
47%
50%
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
2016 2017 2018* 2019* 2020* 2021*
Marketshare
Predicted Amazon’s share of total
ecommerce GMV
Amazon is already making up most of
the US ecommerce sales…
Amazon is already making up most of
the US ecommerce sales…
More than 50% sold
by 3rd party sellers
Amazon is already making up most of
the US ecommerce sales…
… however they rely heavily
on 3rd party sellers…
Amazon is already making up most of
the US ecommerce sales…
… which experience major pain related
to shipping cost & time
Sellers need a solution that can help get their products seen
and reduce shipping costs
7
Copyright © 2019 Cahoot Technologies
Say Hello to Cheaper, Faster and Smarter Shipping
8
Copyright © 2019 Cahoot Technologies
Peer-to-Peer Shipping: A Game-Changer for Online Retailers
&Gain Resource Efficiency Grow Current Markets
Fast and Free Shipping is a
major pain point for Sellers
• Fast shipping is the expectation
• Fast shipping is expensive
− Sellers often limit expedited
shipping to few items or to local
addresses, which limits
Amazon buy box
opportunities
Value Proposition
• Sellers work together to ship orders
for one another
• The seller closer to any given
customer ships to that customer
• No compromise to carrier preference
or negotiated rates
Results
− Gets it there quicker (2 days faster)
− Gets it there cheaper (up to 40%
less shipping costs)
− Less carbon footprint (better for the
planet)
9
Copyright © 2019 Cahoot Technologies
Please let us know if you have any
questions.
Head Office
Cahoot Technologies
855 Main Street, Suite 400
Bridgeport, CT 06604
Contact:
Manish Chowdhary
Founder & CEO
mchowdhary@cahoot.ai
(203) 242-0473
Thank You!

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Coopetion in Ecommerce Order Fulfillment

  • 1. The Next Evolution in Ecommerce Fulfillment Value Creation in the Networked Economy through Strategic Coopetition
  • 2. Copyright © 2019 Cahoot Technologies Coopetition is… …the act of cooperation between competing companies with partial congruence of interests to gain advantage by cooperation, generating more value by working together compared to the value created without interaction and thus struggling to achieve competitive advantage. 2
  • 3. Copyright © 2019 Cahoot Technologies Achieve More by Working Together Work together with complementary resources and reduce uncertainty through shared resources Increased scale allows partners to gain efficiency and access to complementary assets Combining resources of a few competitors helps protect market-share from imminent threats • Sony and Samsung’s joint technology and manufacturing plants to grow the LCD TV market • Car makers share resources to develop and leverage technologies (Peugeot, Citroen, Toyota) • The Blu-Ray consortium working with competitors to share risks and resources to set Blu-Ray as HD Video standard • Global airline industry forming alliances (e.g. STAR Alliance) to share marketing, logistics, and ticketing costs • AIM alliance between Apple, IBM, and Motorola created new computing standard and microprocessor markets. • Kindle and iPad alliance fortified both Amazon’s and Apple’s position against competitors in the book industry Expand current market through complementary synergies / resources of a few competitors Description Examples Grow Current Markets Create New Markets Gain Resource Efficiency Improve Competitive Position 3
  • 4. Copyright © 2019 Cahoot Technologies Coopetition – USPS & UPS 4 Changing Dynamics of the Parcel Shipping Industry USPS Core Strengths UPS Core Strengths • Explosion in parcel volume due to e-commerce • Relationship between the players in the market is changing • Coopetition is leading to a “win-win” situation • “Last mile” connectivity • Literally touches every doorstep, 153M delivery points • Processing and handling capabilities that excel at smaller packages (< 5 lbs.) • Low marginal delivery costs • Highly automated distribution hubs that include larger vehicles, rail and airplane • Superior routing logistics for large package transport • Efficient airport-to-airport delivery • Lower per unit upstream cost
  • 5. Copyright © 2019 Cahoot Technologies Coopetition Results – USPS & UPS 5 Scope • UPS picks up a package from the warehouse or distribution center and moves it through the UPS parcel network • UPS delivers package to USPS for the “last mile” delivery to a residential address • UPS and USPS share the revenue Results • Increased market share and revenue • Lower cost from optimized distribution efficiency • Lower delivery charges for customers • Improved customer service • Sustainability and lower CO2 emissions
  • 6. Copyright © 2019 Cahoot Technologies Coopetition - MedUnite Strategic alliances in the healthcare industry Scope Results • Increasing healthcare costs • Continued pressure on managed care operating margins • HIPAA law requires health insurers and providers to comply with standards for transmitting claims that ensures the privacy and security of sensitive patient data • Develop an efficient internet-based connectivity system for the secure transmission of sensitive patient data • The system enables healthcare constituents (physicians and health plans) to handle administrative transactions more effectively. • Saves billions of dollars of annual healthcare costs 6
  • 7. Copyright © 2019 Cahoot Technologies Coopetition for the Ecommerce Shipping Problem • Fast shipping is the expectation • Fast shipping is expensive • Sellers often limit fast shipping to very small items or to local addresses, which limits buy box opportunities 44% 48% 50% 52% 0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% Q1 '15 Q1 '16 Q1 '17 Q1 '18 Shareofpaidunits % units sold by 3rd party sellers 34% 37% 41% 45% 47% 50% 0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 2016 2017 2018* 2019* 2020* 2021* Marketshare Predicted Amazon’s share of total ecommerce GMV Amazon is already making up most of the US ecommerce sales… Amazon is already making up most of the US ecommerce sales… More than 50% sold by 3rd party sellers Amazon is already making up most of the US ecommerce sales… … however they rely heavily on 3rd party sellers… Amazon is already making up most of the US ecommerce sales… … which experience major pain related to shipping cost & time Sellers need a solution that can help get their products seen and reduce shipping costs 7
  • 8. Copyright © 2019 Cahoot Technologies Say Hello to Cheaper, Faster and Smarter Shipping 8
  • 9. Copyright © 2019 Cahoot Technologies Peer-to-Peer Shipping: A Game-Changer for Online Retailers &Gain Resource Efficiency Grow Current Markets Fast and Free Shipping is a major pain point for Sellers • Fast shipping is the expectation • Fast shipping is expensive − Sellers often limit expedited shipping to few items or to local addresses, which limits Amazon buy box opportunities Value Proposition • Sellers work together to ship orders for one another • The seller closer to any given customer ships to that customer • No compromise to carrier preference or negotiated rates Results − Gets it there quicker (2 days faster) − Gets it there cheaper (up to 40% less shipping costs) − Less carbon footprint (better for the planet) 9
  • 10. Copyright © 2019 Cahoot Technologies Please let us know if you have any questions. Head Office Cahoot Technologies 855 Main Street, Suite 400 Bridgeport, CT 06604 Contact: Manish Chowdhary Founder & CEO mchowdhary@cahoot.ai (203) 242-0473 Thank You!