The document outlines a digital media campaign for a vintage clothing store called In Between. It includes an analysis of the target audience as females aged 18-64 and males aged 18-54 who value quality, convenience and brands. The objectives are to establish brand awareness and push the concept of being your own brand. A rationale is given for selecting digital media like the website, social media, email and search ads where the target audience spends most of their time. A content calendar, strategy and 6 month budget projection of $1,530 for the first month is presented.