A descent app marketer would keep bugging developers, asking them to implement 3rd party tools. I know I do. It’s time to provide some explanations and share some recommendations while I am at it.

1. Serious About Your App Marketing?
Here Are Your Must-Have SDKs

2. TABLE OF CONTENTS
Choosing optimal SDKs: What’s the challenge?
Organizing SDKs in categories
Distribution / Attribution SDKs
Retention SDKs
Monetization SDKs
How to choose the optimal SDKs?
 In-app analytics
 Communications with your users
 A/B testing & UX enhancement

3. CHOOSING SDKS: THE CHALLENGE…
There are tons of SDKs out there…
How will you choose the right SDKs for your app?

4. ORGANIZE SDKS IN CATEGORIES
Cover all the bases by organizing SDKs in categories
There are 3 main app marketing categories
to consider:
Distribution / Attribution SDKs
Retention SDKs
Monetization SDKs

5. DISTRIBUTION / ATTRIBUTION SDKS
Track installs across many channels
without implementing a new SDK
per channel
Analyze the quality of installs per
channel
Optimize your campaigns to bring
in quality users at minimal cost
Examples of such SDKs: Tune, Appsflyer and Adjust

6. RETENTION SDKS
Installs are just the starting point of your journey to gain users
Installs Users

7. Keep users from uninstalling, and encourage them to
engage with your app, by using retention SDKS
RETENTION SDKS

8. Before working on your retention, check out the industry
benchmarks.
Use inbound (in-app behavior) analytics
tools to gather retention data.
RETENTION SDKS: IN-APP ANALYTICS
Examples of retention SDKs: Google Analytics, Mixpanel, Localytics, Appsee,
Apsalar and Flurry

9. Convert your installs to retained and paying users, by opening
In-app communication channels, such as:
Push notifications
In-app messages
In-app chat
RETENTION SDKS: COMMUNICATE WITH YOUR USERS

10. BUT… That’s not all there is to it. Consider also:
Personalized messages
Context aware messages
Cross device communications
Measurements of the results
RETENTION SDKS: COMMUNICATE WITH YOUR USERS

11. Luckily, today you may find SDKs that offer retention enrichments
RETENTION SDKS: COMMUNICATE WITH YOUR USERS
Examples of such SDKs: Urban Airship, Mixpanel, Hipmob, Intercom.io,
Appboy, Kahuna, Artisan mobile and Apptentive

12. RETENTION SDKS: A/B TESTING & UX ENHANCEMENT
Optimizing the quality of your app’s UX can dramatically increase
user retention rates.
Some SDKs can help you tweak
your app’s UX without involving
the development team.
Examples of such SDKs: Artisan, Optimizely, AppIterate, Apphance ,
Optimize and Apptentive

13. MONETIZATION SDKS
Ad network SDKs offer you the chance to:
Make money from your real estate
Promote your own app via ads
Mediation SDKs allow you to monetize
trough a couple of ad networks in parallel.
Examples of such SDKs: Ad networks - Adcolony, Flurry, AdMob, Brightroll,
Inmobi and Facebook. Mediation SDKs - AdTapsy

14. HOW TO CHOOSE THE OPTIMAL SDKS?
1. Use SafeDK’s free App X-Ray
tool to view which SDKs similar
apps/competitors are using

15. 2. Once you have a list of potential
SDKs , explore each SDK to find
real reviews from mobile developers.
Prioritize SDKs that get better reviews, are
affordable and provide multiple enrichments
HOW TO CHOOSE THE OPTIMAL SDKS?

16. THANK YOU!