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The Business Case for Green Building in Serbia
The document outlines the business case for green building, emphasizing its importance in reducing global CO2 production and improving financial outcomes for various types of buildings, with over 45,000 LEED registered projects worldwide. It highlights the growing trend towards environmentally sustainable construction and renovation, noting that significant benefits such as water savings, productivity improvements, and higher property values can be realized. The future of green building is anticipated to be shaped by increasing tenant demand and stricter government regulations, particularly in Europe.
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The Business Case for Green Building in Serbia
- 1. The Business Case forGreen Building © 2012 Yudelson Associates Jerry Yudelson Yudelson Associates February 2012
- 2. Take-Aways Green building isvital for controlling global CO2 production Green building is here to stay • 45,000 LEED Registered Projects • 130 countries Benefits are significant for all building types © 2009 Yudelson Associates Water saving next major green focus
- 3. Green Building Importantfor Carbon Reduction © 2009 Yudelson Associates
- 4. Life-Cycle-Cost Positive Solution Buildings are the only Life Cycle Cost-positive solution 25% of total carbon solution can come from buildings, including homes, stores, offices, hotels, institutional buildings and other structures © 2009 Yudelson Associates EMGP 270 Paris, HQE Certified
- 5. Triple Bottom Line Profit Financial return Marketing & PR Higher Productivity Planet Less carbon, waste and energy and water use People Job satisfaction Healthy work environment © 2009 Yudelson Associates
- 6. Range of ProvenBenefits Absenteeism Rental Rates Carbon Emissions Occupancy Rates Energy Costs Office Productivity Hospital Stays Factory Productivity Waste Retail Sales Management Costs © 2009 Yudelson Associates Per Square Foot Performance on School Water Usage Tests
- 7. Importance of BuildingGreen By the year 2040, 75% of U.S. buildings will be either new or renovated, vs. 2010 (23 billion m2) In Eastern Europe, focus is likely to be more on greening of interiors, whole building renovations and existing buildings. © 2009 Yudelson Associates 40 Grosvenor, London
- 8. Green Building IsGrowing Rapidly © 2009 Yudelson Associates
- 9. U.S. Green BuildingStatistics 45,000 LEED registered projects (Jan. 2012) 10,000 LEED certified projects (Jan. 2012) 175,000+ LEED Accredited Professionals Similar results for UK’s OREGON BREEAM; DGNB gaining HEALTH & SCIENCE acceptance © 2009 Yudelson Associates UNIVERSITY
- 10. Central/Eastern Europe LEEDActivity Country Cumulative LEED Other Countries Project Registrations (through January 2012) Poland 56 Bulgaria: 7 Hungary 24 Ukraine: 4 Czech Republic 33 Austria 17 Croatia 9 Romania 10 Serbia 10 Slovenia 2 © 2009 Yudelson Associates Slovakia 6 Estonia 1 Nokia Jucu Factory, Romania, LEED-NC Latvia 1 Gold Total 180
- 11. Green Buildings MakeMoney Sense © 2009 Yudelson Associates Genzyme Corp. Headquarters, Boston, Behnisch Architekten
- 12. Business Case forGreen Financial/economic return Risk management Marketing/public relations Productivity and health Recruitment and retention Policy directives Investor interest is high TNT Express Headquarters Amsterdam Sustainability concerns LEED-NC Platinum © 2009 Yudelson Associates Zero Carbon Emissions
- 13. Study Results Energy Star Buildings vs. Peers $26/m2 rent premium 3.6% higher occupancy Selling +$66/m2 LEED Certified Buildings vs. Peers National Renewable Energy Laboratory, Denver $122/m2 rent premium Zero Net Energy Building 4.1% higher occupancy LEED Platinum Selling for +$1870/m2! © 2009 Yudelson Associates
- 14. LEED Rent Premium Gross Rents Office, 5 stories plus, 200,000 to 1 Million, Multi-tenant 38 Source: CoStar 36 35.45 35 34 31.97 32 31.36 31.43 31.25 30.99 30 28.99 29.07 Energy Star LEED 28 Overall 26 © 2009 Yudelson Associates 24 22 20 Q42007 Q42008 Q42009
- 15. RICS Study Results Based on 2008 Data: 893 certified U.S. buildings, 10,000 non-certified within 0.4-km Conclusions: Effective rent 6% higher Sales price 16% higher Green upgrade adds $5.5 million (€4 million) © 2009 Yudelson Associates Marks & Spencer Plan A to value
- 16. Relevance to Central/EasternEurope Green building worldwide Uptake is rapid Property sector similar in many European countries Global companies want green spaces Europark Salzburg Investors want green Green Retail Space buildings © 2009 Yudelson Associates
- 17. Great Projects –Begin With Great Goals Hagaporten 3, Stockholm © 2009 Yudelson Associates CSOB Bank, Prague
- 18. Great Projects –Begin With Great Goals Lintulahti, Helsinki © 2009 Yudelson Associates Solon Corporate HQ, Berlin
- 19. Great Projects –Begin With Great Goals Wunderlich Haus, Eberswalde, Germany © 2009 Yudelson Associates SAP Call Centre, Galway, Ireland
- 20. © 2009 YudelsonAssociates
- 21. Productivity Counts Most costsare “people costs” Studies show 3-7% gain in workplace productivity A 1% gain in productivity pays all the energy bills A 10% gain in productivity pays for © 2009 Yudelson Associates the entire building (or the technology)!
- 22. Marketing and PublicRelations BREEAM, LEED, DGNB Ideal tools Many European projects registered under US LEED Save energy, water, waste disposal costs Create green brand Low-cost options available © 2009 Yudelson Associates RWE Essen, Ingenhoven Architekten
- 23. Greening Existing Buildings: The Next Big Challenge 63 million m2 certified Largest LEED system International registrations up 22% in 2011 Hines, Stuttgart, Germany Also covers major LEED Core and Shell Gold renovations Hines, 26,000 m2 © 2009 Yudelson Associates
- 24. What Does ThisMean in Eastern Europe? Green certifications add value Re-brand older spaces Large global companies want green office space Payback/ROI ~1-2 years Prevent value erosion of existing holdings © 2009 Yudelson Associates
- 25. Water the NextBig Issue © 2009 Yudelson Associates
- 26. Preventing Urban WaterCrises • Urban water crises are likely to increase • Good design & practice can reduce water use +50% in buildings • Retrofits can reduce water use 35% to 75% © 2009 Yudelson Associates
- 27. Water Design Standards • Control site irrigation & cooling tower water use • Look at entire water cycle – Match quality with end use • U.S. good practice – 600 L/m2/year • Australian best practices: – 400 L/m2/a • German averages: © 2009 Yudelson Associates – 200 L/m2/a Nuremburg, Germany
- 28. © 2009 YudelsonAssociates
- 29. Future of GreenBuildings in CEE Tenant demand + superior environmental performance are major driving factors in making green buildings mainstream. However, stricter government regulation in the EU is likely to be the main reason for green buildings to become the de-facto standard for new + renovated buildings in 10 years. --Deutsche Bank © 2009 Yudelson Associates Research, April 12, 2010.
- 30. Take-Aways Green building isvital for controlling global CO2 production Green building is here to stay • 45,000 LEED Registered Projects • 130 countries Benefits are significant for all building types © 2009 Yudelson Associates Water saving next major green focus
- 31. The Future isGreen, But… If you want to score, run to where the ball is headed, not to where it is. Ask yourself and your clients: how green will the built environment be in 2015 to 2020? Non-performing green buildings will pay a © 2009 Yudelson Associates penalty in that market!
- 32. Jerry Yudelson Yudelson Associates February 2012 ОДЛИЧНО! © 2009 Yudelson Associates
Editor's Notes
- #3 TL: Clarify: Growth is still annual 50% rate in 2009
- #6 TL: Per: NAED_Western_Region_2009_YudelsonWe could merge this data with the previous slide. Do we need a new photo or was this one ok. It will take some work to generate a new pic, doable, but it takes some time. RRR
- #15 Animation
- #31 TL: Clarify: Growth is still annual 50% rate in 2009