- Sales in the Pune territory grew 159% in September and 143% year-to-date, exceeding targets due to good pest attacks, marketing campaigns, and government schemes. - Foratox sales increased due to a white grub infestation, while Biovita benefited from campaigns in the cotton and onion belts. - Fieldwork like demonstrations and farmer meetings increased over previous year. Collections were also better than previous year though some orders were pending due to product stockouts. - The report analyzes product and crop-wise sales performance and competitor activities to identify opportunities to increase sales of select products in the cotton, onion, and other crops. It also details marketing activities undertaken in the cotton growing areas.

1. Territory - Pune
Agri Input Business
Performance Tracker
00.09.2013 Pune
[ MH-21 ( Maharashtra West ) ]

2. Territory - Pune
FTM Sept’13 Performance
Values in INR Crs
Growth: 159%
•Good attack of white grub in leads
to increase sales for foratox.Some
of orders pending due to
unavailability of stock.
•Also campaign for Biovita &
osheen in cotton & onion belt
added advantage for sales in Biovita
Sales.
•OSD scheme given compititive rate
In the market which will increase
sales in this month.
Percentage of Ach: 114%
39.64
47.57
17.15
0.00
5.00
10.00
15.00
20.00
25.00
30.00
35.00
40.00
45.00
50.00
PUNE
FTM Target FTM Actuals Previous Year FTM
InRs.Crores

3. Territory - Pune
YTM 2013 Performance
Values in INR Crs
Growth: 143%
•More number of channel partners
& 5 new dealers’,2 new block
parties opened.
•Good rainfall.
•Cash discount & OSD scheme will
added advantage.
•Preplacement scheme & temp.
credit limit in the month of may,
june have increase sales.
Percentage of Ach: 132%
177.49
230.88
92.34
0.00
50.00
100.00
150.00
200.00
250.00
PUNE
YTM Target YTM Actuals Previous Year YTM
InRs.Crores

4. Territory - Pune
Product Wise Performance – YTM
(Marketing) Qty in KL/MT
22.95
2.2
4.6
0.03
0.18
2.4
0.35
0.15
12.61
1.95
6.45
0.01
0.04
4.41
0.17
0.01
4.97
0.4
3.08
0.02
0.08
0.8
0.15
0.01
0.1
1
10
100
Biovita Gr Biovita L Kitazin Nominee Gold Osheen Roket Simbaa Voltage
YTM Target YTM Actuals Pre Year YTM
Comments
1. Short supply of Nominee Gold 10 ml pack in a specific time period of nursery.
2. Last year stock of osheen in cotton. In Oct. on grapes sales of osheen expected &
from vegetable like okra in the momth of november.

5. Territory - Pune
Product Wise Performance - YTM
(Star) Qty in KL/MT
1.3
0.4
0.1
0.16
28
2.2
0.15
0.7
3.81
0.39
0.06 0.08
75.7
0.78
0.44
1.35
0.62
0.24
0.04
0.02
28.88
0.52
0.08
0.37
0.01
0.1
1
10
100
Carina Clutch Colfos Fluton Foratox Fosmite Logik Maxima Solaro
YTM Target YTM Actuals Pre Year YTM Achievement
Comments
1. Carina got focused in cotton area.
2.Foratox got good focus for white grub & locally (Humni).Colt got focused for
drenching with chloro.

6. Territory - Pune
Product Wise Performance - YTM
(Trading) Qty in KL/MT
0.6
1.2
0.75 0.8
0.14
0.1
1.1
4
1.6 2
1.44
0.4
3.56
0.09
1.61
0.07
0.02
1.15
9.93
0.26
1.09
0.36
1.37
1.82
0.52 0.57
0.2
0.01
0.33
3.58
0.38
0.7
0
0
1
10
YTM Target YTM Actuals Pre Year YTM
Sanipeb will be start on onion from next month.Cuprina will be focused in pomo as
defoliation of pomo started in some areas like ghargaon , sangamner.
Oval got focus in cotton area compare to last month.1 kg stock unavailable.

7. Territory - Pune
Product Category Wise Sales
1.All catergories in plus but
there is scope for marketing
to increase by increasing
sales of Roket, Biovita lq. &
gr. , Kitazin in onion &
osheen in grapes & okra.
Values in INR Crs
75.72
75.78
48.03
78.09
53.73 76.81
Target Actuals
Pune
Trading Star Marketing

8. Territory - Pune
Collection
Total O/S Total O/D
Against
Overdue
Against
Normal
Cash Sales
& Advance
Total
Against
Overdue
Against
Normal
Cash Sales &
Advance
Total
PUNE 72.24 2.13 2.13 14.33 1 17.46 2.65 21.09 23.00 46.74 268%
Pune 2.13 14.33 1.00 17.46 2.65 21.09 23.00 46.74 268%
Region
Achievem
ent %
Values in INR Lakhs

9. Territory - Pune
Field Work Performance
Demos ActualbyTI (B) 3 4 4 4 5 5
PlannedDemos Actual(A +B) 26 19 12 19 35 21 0 0 0 0 0 0
UnplannedDemos Actual(C) 0 19 2 1 1
TotalDemos Actual(A+B+C) 26 38 14 20 35 22 0 0 0 0 0 0
DemoAchievement 70% 62% 29% 39% 85% 76% 0% 0% 0% 0% 0% 0%
FA No.s (FA Days inamonth/30) 3 3 1 2 2 2
TINo.s
Demos/FA/Month(A+C)/FA No.s 7.6667 11.33 10 8 15 8.5 0 0 0 0 0 0
Demo/TI/MonthB/30 3 4 4 4 5 5 0 0 0 0 0 0
FarmerMeetings Plan 0 0 0 1 2 2
FarmerMeetings Actual 0 7 5 5 30 11

10. Territory - Pune
Field Work Expenses for August’13
In Rs. Lacs Apr May Jun Jul Aug Sept Oct Nov Dec Jan Feb Mar YTM
Jeep/Car Expenses Plan 0
Jeep/Car Expenses Actuals 0
Farmer Meeting Exp Plan 0.1 0.1
Farmer Meeting Exp Act 0.01 0.01
Demo Expenses Plan 0.05 0.05
Demo Expenses Actuals 0 0
FA Expenses Plan 0.6 0.6
FA Expenses Actuals 0.3 0.3
Total Demo Expenses Plan 0
Total Demo Expenses Act 0
Variance 0 0 0 0 0 0 0 0 0 0 0 0 0

11. Crop Wise Demos (Marketing )
0
1
5
8
5 3
5
8
5
4
0 0 0 0 0 0 0 0
10 10
0 0 0 0 0 0
0
2
4
6
8
10
12
Plan
Actuals
Plan
Actuals
Plan
Actuals
Plan
Actuals
Plan
Actuals
Plan
Actuals
Plan
Actuals
Plan
Actuals
Plan
Actuals
Plan
Actuals
BIOVITA
GRANULES
BIOVITA
LIQUID
COLFOS KITAZIN MAXIMA NOMINEE
GOLD
OSHEEN ROKET SIMBAA VOLTAGE
Tomato
Tea
Rice -
Transplanted
Peas
Onion / Garlic
Okra/Bhindi
Maize
Grapes
Ginger
Flowers
Cole crops
Chilli
Cardamom
Beans
cotton
Total
Territory - Pune

12. • COTTON
• Overview:
• In most of the areas 4th & 5th spray got over.
• Crop Stage:120 to 130 days at kambi village & 90 to120 days in bodhegaon pocket.
• Pest Situation: aphids/Jassids in kambi arear & red spider , white fly in some cases.
• Market Situation:
• Acephate spray going on in 4th & 5th spray.
• Weather Situation: Over rainfall/Moisture at Kambi , Bodhegaon moderate rainfall
/good for spray & season. Less rainfall for pathardi.
• Our Activities: Osheen & biovita demos & field days started continuously at early
cotton. Bannering at retailers counter for osheen & biovita . Road side pole Postering in
potential pockets for osheen.Promoting osheen & biovita on weekly market days of
villages by giving literature to farmers.
• Competitor Activities: UPL extensively started 120 days jeep/ace campaign for
ULALA,SAAF & Lancer Gold. Repeting after 15 days of interval. DAMAN AGRO also
started ace campaign on weekly manddy bazaar.TV adtv. Of ULALA started.
CROP SCENARIO, WEATHER SCENARIO AND ITS
IMPACT ON CROPS,PEST,AND OPPORTUNITIES
AND OUR PRODUCT STRATEGIES.
Territory - Pune

13. • Onion
• Overview:
• Season will be good for rabi onion acrage will increase in sangamner & Alephata
area but lower in North Ahmednagar district.
• Initially nurseries are in full swing but in some areas of nagar district waiting for
rain to continue for transplanting other wise people may shift to other crop
• Crop Stage:
• Weedicide spray started in alephata ,otur, Pathardi.
• Pest Situation:
• Soil born/weeds,spray started in some areas.
• Market Situation: Good towards spray in coming 15 days.
• Weather Situation: moderate rainfall.
• Our Activities:
• Focusing on Biovita gr. Demos initially. Later focus on Roket, Carina, Kitazin &
biovita lq. & gr.
Territory - Pune

14. • Insecticide India started campaigning with roadside postering for HAKAMA in the
area of Alephata, Narayangaon.
• UPL continued with jeep/ace campaign for ULALA,SAAF & Lancer Gold.
• UPL also promoting “Missile” in Z TV advt.
• Biozyme started postering & boarding in sangamner area.
• DAMAN AGRO also started ace campaign on weekly manddy bazaar.
• Makhteshim started postering for Agil & Agan in sakur area.
• Penshibao vehicle campaigning for DAMAN & SELIO.
• Sunshine agri pvt. Ltd. For A to Z lq. & gr. Vehicle campaigning & roadside big
hoardings.
• Privi Life sciences promoting Silixol/Nutrifit by roadside postering & dealer
bannering in manchar area.
COMPETITORS ACTIVITIES WITH
PHOTOGRAPHS IN THE TERRITORY
Territory - Pune

15. Territory - Pune
Territory Level Marketing Activities Along with Photographs
•Focusing on Demos, Farmer meetings, Dealer subdealer postering
in cotton area.
•Campaigning in cotton area for osheen, biovita gr. & biovita lq.
•Promoting Biovita & osheen in potential market of cotton.
•Attending farmer meetings on weekly market day of focus villages
like koradgaon, bodhegaon,kambi,pathardi.
•For osheen focusing on field days.

16. FIELD DAY AT MANGRUL,
Field day of
osheen with
80+ Farmers at
Mangrul
Territory - Pune

17. Osheen
Treated field
Without
osheen
Demo at Ranegaon
Territory - Pune

18. Territory - Pune
Thanks