Search Engine Optimization (SEO) is the process of improving a website to increase organic search engine results. Effective SEO can result in more website traffic and active sales leads through higher search engine rankings. Key factors that affect rankings include keywords, content, links, and site architecture. Common SEO techniques include on-page optimization, link building, content creation, and social media marketing. Regular reporting and 6+ month agreements are typically required for meaningful SEO results.

1. Search Engine Optimization
(SEO)
Ashafak Shekh
Director, ARE InfoTech

2. Agenda
• What is SEO?
• Why SEO is required for websites?
• List of factors which affect website ranking
• How to do it?
• Reporting Tools for performance analysis
• SEO Agreement and Pricing
08/13/18 ARE InfoTech

3. What is SEO?
• Search Engine Optimization (SEO) is the
process of improving website design,
architecture, and content to increase traffic
from organic search engine results.
• SEO is also considered online marketing
technique to generate active sales leads from
your website.
08/13/18 ARE InfoTech

4. What is Google Page Rank?
• Google Page Rank is a method used by Google
to determine page importance or relevance
for website pages.
• Google Page Rank is scale of 0-10
08/13/18 ARE InfoTech

5. Why one want to make SEO a
Priority?
•Majority of web traffic comes from search
engines eg- Google, Yahoo, MSN, Bing, Ask
• Effective SEO efforts will result in increased
visibility and rank in search results which in turn,
= more traffic = More Active sales Leads
08/13/18 ARE InfoTech

6. List of factors which affect Website Rank
• Location in search result listings by important
keywords
• Load time of your website
• The number of people visiting your site
• The number of people you are able to educate
and/or convert as prospects.
08/13/18 ARE InfoTech

7. List of factors which affect Website Rank
• Correlation levels between keywords,
content, and site structure
• Number of links within your site
• Number of links to and from your site
• Links from high Google Page Rank website
• Relevant naming of pages and content
• Site architecture
• Site design
08/13/18 ARE InfoTech

8. How to do it?
08/13/18 ARE InfoTech

9. SEO Techniques
• “Content is a King” so Fresh and Professional
content is required.
• Keyword Analysis and Keyword Density
• Link Building or Website Promotion
• Title tag and and On Page optimization
• Article Writing
08/13/18 ARE InfoTech

10. SEO Techniques continued…
• Blog Writing
• Social Media Interface for more traffic
• Press Release on Internet
• Forum Posting
• Strategy planning based on competitive
website
08/13/18 ARE InfoTech

11. SEO Compatible Webdesign
• Good use of meta data (Page identification to
search engines)
• Text > Graphics/Flash
• W3C Compliance
• Images optimized for file size/load time
• Avoid navigation generated by client-side
script. CSS + static list elements > JavaScript
08/13/18 ARE InfoTech

12. SEO Reporting Tools
• Google Analytics Reports
• Google Webmaster Reports
• Cute Rank Checker for Keywords
• Alexa Traffic Rank
• Google Toolbar for Page Rank
08/13/18 ARE InfoTech

13. SEO Agreement and Pricing
• Minimum 6 Months is required to get good
results in SEO.
• Pricing will be depend on no of keywords and
keyword competition.
• Monthly billing Cycle.
• Content will be verified from authorize person
(Client) and responsibility of content will be
taken care by client only
08/13/18 ARE InfoTech

14. Summary
• SEO Concept and Role of SEO in
business.
• List of common factors affects SEO
• Common SEO Techniques.
• Reporting Tools.
• Agreement and conditions.
08/13/18 ARE InfoTech

15. Thank You
08/13/18 ARE InfoTech