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Shangri-La Hotels and Resorts –
Achieving Service Leadership
Case Presentation
Case Facts
• Shangri-La 2000 Strategic Plan (Phase I)
Case Facts
• Shangri-La 2000 Strategic Plan (Phase 2)
Processes
• Shangri-La 2000 Development
– Identifying Core Values and Guiding Principles
– Corporate Vision, Business Processes and
Performance Measurements
– Soliciting Input from GM of Hotels
– Rounding off the Formulation Process
Processes
• Shangri-La Corporate-wide Roll-Out
– Communication Approach (cascading approach)
– Process Improvement
– Common budgeting process
– Alignment Survey
• Lack of organizational temp. check
– There’s a doubt on the commitment of the
management due to different reasons
– “If it ain’t broke, don’t fix it” mentality of the
tenured employees
– Low sense of urgency due to high growth during
the time of implementation and SLA-Kowloon has
been on a growth mode since its founding
Analysis (SL-Kowloon)
• The process starts with values/guideline
instead of the vision
• Weak or lack of enablement training
– For managers, from ops-centric to strategic focus
– Delegating a particular task may need some prior
preparation (objectives, skills, tools, buy-in, etc.)
– Decision-making is not easy to develop and may
need some experiences before the person is ready
Analysis (SL-Kowloon)
• Did they implement customer, people and
process & technology formula?
– “Do more, with Less”
– Challenges in maintaining the momentum –
budget constraints versus the no. of activities to
be executed
Analysis (SL-Kowloon)
Lessons Learned
• Development to Implementation was too long
(’94-’96)
– Momentum can be lost
– did they review it adjusting to the change of
times?
– Implementation took longer
– The formula they developed wasn’t obvious on
the case if they implemented it or not
Lessons Learned
• “Do more, with Less” – needs a balancing act
• Didn’t consider the feedback of the tenured
employees – normally this particular
employee segment is resistant to changes
Lessons Learned
• Maintaining the momentum
– Champion the short wins of the initiative
– Always communicate the objectives until the
employees fully understand it
– 360-feedback to get a temperature check
Change Management Frameworks
Sources
• McKinsey’s 7s
• Managing organizational changes
• Shangri-La Abu Dhabi
• Shangri-La Logo
• AIM Logo

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Case Review: Shangri-la Hotels and Resorts – Achieving Service Leadership

  • 1. Shangri-La Hotels and Resorts – Achieving Service Leadership Case Presentation
  • 2. Case Facts • Shangri-La 2000 Strategic Plan (Phase I)
  • 3. Case Facts • Shangri-La 2000 Strategic Plan (Phase 2)
  • 4. Processes • Shangri-La 2000 Development – Identifying Core Values and Guiding Principles – Corporate Vision, Business Processes and Performance Measurements – Soliciting Input from GM of Hotels – Rounding off the Formulation Process
  • 5. Processes • Shangri-La Corporate-wide Roll-Out – Communication Approach (cascading approach) – Process Improvement – Common budgeting process – Alignment Survey
  • 6. • Lack of organizational temp. check – There’s a doubt on the commitment of the management due to different reasons – “If it ain’t broke, don’t fix it” mentality of the tenured employees – Low sense of urgency due to high growth during the time of implementation and SLA-Kowloon has been on a growth mode since its founding Analysis (SL-Kowloon)
  • 7. • The process starts with values/guideline instead of the vision • Weak or lack of enablement training – For managers, from ops-centric to strategic focus – Delegating a particular task may need some prior preparation (objectives, skills, tools, buy-in, etc.) – Decision-making is not easy to develop and may need some experiences before the person is ready Analysis (SL-Kowloon)
  • 8. • Did they implement customer, people and process & technology formula? – “Do more, with Less” – Challenges in maintaining the momentum – budget constraints versus the no. of activities to be executed Analysis (SL-Kowloon)
  • 9. Lessons Learned • Development to Implementation was too long (’94-’96) – Momentum can be lost – did they review it adjusting to the change of times? – Implementation took longer – The formula they developed wasn’t obvious on the case if they implemented it or not
  • 10. Lessons Learned • “Do more, with Less” – needs a balancing act • Didn’t consider the feedback of the tenured employees – normally this particular employee segment is resistant to changes
  • 11. Lessons Learned • Maintaining the momentum – Champion the short wins of the initiative – Always communicate the objectives until the employees fully understand it – 360-feedback to get a temperature check
  • 13. Sources • McKinsey’s 7s • Managing organizational changes • Shangri-La Abu Dhabi • Shangri-La Logo • AIM Logo