This document provides an overview of search engine optimization (SEO). It defines SEO as processes that improve a website's rankings in search engine results. The goals of SEO are to get more organic traffic to a website by fulfilling users' search needs for relevant, high-quality content and positive user experiences. The document then discusses the history and types of SEO, as well as key on-page, off-page, technical, local, and content factors that impact SEO. It also covers some major search engine updates and the benefits of SEO. In closing, several top SEO experts in Pakistan are named.

2. SEARCH ENGINE
OPTIMIZATION (SEO)
Presented By:
• Ahmed Mehmood
• Tehmina Rasheed
Technical Writing
Presented to:
Ms. Sarosh

3. SEO
A set of processes
aimed at improving the
websites rankings in
the search engine
queries.
To get more organic
traffic to your website.
By fulfilling users’
search needs (in terms
of relevance, content
quality, and user
experience)
what How
Why

4. HISTORY OF SEO
• 1991- World Wide Web was launched
• 1993 - First web browser Mosaic was
released
• 2003 - Google introduced its AdWords
program
• 2005 - Google launched its XML Sitemaps
feature
• 2006 - Google introduced its Universal
Search feature
• 2008 - Google introduced its Caffeine
Update
• 2010 - Google launched its Instant
Previews feature
• 2022 - To Be Announced (TBA)

6. TYPES OF SEO
Local SEO Content SEO
Additional Types

7. FACTORS OF SEO
On-Page SEO Technical SEO
Off-Page SEO
• Content Quality
• Keywords
• Html Tags
• Internal Links
• Image Optimization
• Meta Data
• URL
• Security
• Site Speed
• Canonical URLs
• Indexation
• UX
• Accessibility
• Schema Markup
• Blog (Blog commenting and
Blog Posts)
• Forums Discussions
• Articles
• Social Bookmarking Sites
• Directories
• Business Listing
• PDF sharing
• Image Sharing
• Video Sharing
• Event Submissions
• Press Release
• Reviews
• RSS feeds (Really Simple
Syndication)
• Profile Linking
• Web 2.0
• Guest Posting

8. On-Page SEO
• Optimization Title
Tags
• Meta Descriptions
• Heading Tags
• Content for Target
Keywords
Off-Page SEO
• Quality Backlinks
• External
References
Technical SEO
• Architecture and
Structure of
Website
• Loading Speed
• Mobile Useability
Local SEO
• Local Directories
• Local event content
• Optimization of
Local keywords
Content SEO
• Blog Posts
• Web 2.0 and
Articles

9. SEARCH ENGINE UPDATES
PANDA ALGORITHM PENGUIN ALGORITHM
• Spin Content or Low Value
Content
• Door-way Pages Content
should be more than 350
words
• Duplicate Web Content
• Keyword Stuffing Web
content
• Many backlinks from a
single referring URL.
• All the DoFollow backlinks
to your site.
• Using Bots by for getting the
Backlinks.
• Getting Backlinks against
one keyword.
Sand Box
(Google’s Jail)

10. • Increased Traffic
• Cost-Effectiveness
• Increased Site Usability
• Brand Awareness
• Long-Term Results

11. • Mehboob Shar (CEO and Founder of Icreativez)
• Salman Baig (head of SEO(South Aisa) at Alibaaba Group)
• Usman Latif (founder of Marcom and Subject Matter
Expert for SEO at DigiSkills.pk
• M Tanveer Nandla (public speaker, digital marketer and
motivational Speaker)
• Muhammad Rameez Ul Haq (Speaker in the International
workshops and seminars)
• Umer Fiaz (SEO, PPC Marketing Manager in Emenac
Incorporation)
TOP SEO EXPERTS IN PAKISTAN

12. ANY QUESTIONS FROM AUDIENCE SIDE!