This document outlines an SEO strategy and tactics to increase site traffic, leads, search engine rankings, and client revenue. It defines SEO as using techniques to raise a website's organic search ranking by optimizing content, tags, coding, and linking. The strategy includes keyword research, content optimization, technical improvements, and reporting metrics. All tactics are integrated to create a reinforcing marketing ecosystem across channels.

1. SEO BREAKDOWN

2. PURPOSE
• This presentation is designed to demonstrate the
effectiveness of the digital media strategies and
tactics offered by On the Level Digital with the
purpose of increasing:
• Site Traffic
• Qualified Leads
• Positions in search engine results
• Client Revenue Stream

3. SEO DEFINED
SEARCH ENGINE OPTIMIZATION (SEO) IS A STRATEGIC COMBINATION OF
TECHNIQUES DESIGNED TO RAISE A WEBSITE’S RANKING IN THE SEARCH
ENGINES’ ORGANIC LISTINGS. THESE TECHNIQUES NEED TO BE
CONTINUALLY REVISED AND REFINED AS THE MAIN SEARCH ENGINES
REGULARLY UPDATE THEIR RANKING CRITERIA.

4. SEO PROCEDURES
• A combination of the following procedures
(amongst others) are undertaken to optimize
your website:
• Content optimization
• Page and link renaming
• Site-map update / creation
• Tagging: Our team updates the Title, Keyword and
Description tags
• Additional Navigation Bar
• HTML Coding Validation & Correction
• Image Optimization
• RL Architecture

5. KEYWORD RESEARCH AND REPORTING
• Keywords used for advertising will be derived from a
thorough analysis of the online space of the client’s
current online presence. We will provide a monthly
report with an analysis of top keyword performance
trends and user response.

6. HOW IT ALL WORKS TOGETHER
REINFORCEMENT
MARKETING ECOSYSTEM

7. HOW IT ALL WORKS TOGETHER
• Keywords and Keyword phrases that are successful are
optimized and then distributed to the team to be used
in Facebook Ads, Social Media and to the client for
potential use in scripting.
• Images that perform well in display are optimized
while ones that do not are eventually filtered out. The
successful images are then passed on to Social Media,
SEM and SEO members to be optimized

8. REINFORCEMENT
• At On the Level Digital we integrate each marketing tactic to
create a digital ecosystem that benefits the customer.
• We work to make sure that our plan and tactics supports the
clients overall strategy.
• Our online programs are designed to fully integrate with any
other media channels you may be currently using including:
• Television
• Print
• Radio
• Billboard

9. MARKETING ECOSYSTEM
• All this leads to a
marketing ecosystem
that:
• Engages with
customers
• Creates more
valuable leads
• Increases Brand
Awareness in
community.
Your Site
Display
SEO
SEM
TV
Print
Social
Social
Radio
Analytics