Karen Peacock, COO of Intercom and former SVP of Small Business for Intuit shares success stories, battle scars and practical advice she’s learned from growing and scaling businesses from $1M to $500M in revenue

1. Growing & Scaling Businesses
from $1M to $500M in ARR
KAREN PEACOCK
Chief Operating Officer
Intercom
@karenpeacock

2. @karenpeacock
Revenue
Time

3. @karenpeacock
Revenue
Time
@karenpeacock

4. Chief Operating Officer
Board Member
Senior Vice President
Small Business
Advisor
Advisor
@karenpeacock

5. 1. Finding Product-Market Fit
@karenpeacock

6. Watch what people do,
not what they say
Finding Product-Market Fit
@karenpeacock

7. Fall in love with
the problem,
not the solution
Finding Product-Market Fit
@karenpeacock

8. 2. Go Real-time
@karenpeacock

9. @karenpeacock
Asynchronous
Conversion Rates
Go Real-Time
Real-time
82% higher

10. 85%
Faster
sales
51%
More
Leads
Go Real-Time

11. @karenpeacock
0
200,000,000
400,000,000
600,000,000
Conversations each month
on the Intercom Platform
Go Real-Time

12. @karenpeacock
Add Automation to Help You Scale
Go Real-Time

13. 3. Focus on First Use
@karenpeacock

14. @karenpeacock
Invest in Onboarding
Focus on First Use

15. 4. Don’t fixate on revenue
@karenpeacock

16. Focus instead on the benefit
you deliver to customers
@karenpeacock
Don’t fixate on revenue

17. 5. Hindsight is 20/20
So use it
@karenpeacock

18. My top 3 this past year
Shift from Product
to
Open Platform
Intelligent
Automation
Hiring
@karenpeacock
Hindsight is 20/20 so use it

19. @karenpeacock
Summary
Product-Market Fit
Real-Time
& Automation
to Drive Growth
First Use
Customer Benefit 20/20 Hindsight

20. @karenpeacock
Blog:Books:
Thank You