This document outlines an upcoming webinar hosted by a digital marketing agency. The webinar will include three sections: 1) Catching up on the most crucial search engine updates of 2014, including changes to page layout, SERP design, Panda updates, and the removal of author photos. 2) Tracking digital campaigns to revenue by tying campaigns to CRM systems. 3) A live Q&A session to answer questions about SEO. Details are provided about registering for the webinar and contacting the hosting agency for a free consultation.

1. #123webinar | @webmarketing123

2. #123webinar | @webmarketing123
1. Can I ask questions?
2. Can I have a copy of the slides?
Tweet @webmarketing123 or use #123webinar.
Yes! Email results@webmarketing123.com.
3. How do I get a live site analysis?
Chat us your website and top 2 keywords.
FAQs

3. #123webinar | @webmarketing123 3
We are a digital marketing agency
focused on demand generation.
Search Engine Optimization
Website Redesign
Paid Search & Display
Content Creation
Top 500 Fastest
Growing Private
US Companies.

4. #123webinar | @webmarketing123
1 Get Ahead of the Curve
Catch Up on the Most Crucial Updates of 2014
2 Track Digital Campaigns to Revenue
Prove ROI by Tying Campaigns to CRM
3 Live Q&A Session
Get Answers to Your Toughest SEO Questions
On the Agenda

5. #123webinar | @webmarketing123
February 6th
Page Layout
#3
2014 Search Timeline
/ Catch Up on the Most Crucial Updates of 2014

6. #123webinar | @webmarketing123
Be wary of ads above the fold.
/ Catch Up on the Most Crucial Updates of 2014

7. #123webinar | @webmarketing123
February 6th
Page Layout
#3
March 13th
SERPs
Redesign
2014 Search Timeline
/ Catch Up on the Most Crucial Updates of 2014

8. #123webinar | @webmarketing123
SERPs get a makeover.
/ Catch Up on the Most Crucial Updates of 2014
Before
After
Source: Moz Blog
Tip: Revise title tags to
be 55 characters or less.

9. #123webinar | @webmarketing123
February 6th
Page Layout
#3
March 13th
SERPs
Redesign
May 20th
Panda 4.0
2014 Search Timeline.
/ Catch Up on the Most Crucial Updates of 2014

10. #123webinar | @webmarketing123
What makes 4.0 different?

11. #123webinar | @webmarketing123
Matt Cutts announced 4.0.1
An announced update is a hint at major
shifts to come.
/ Catch Up on the Most Crucial Updates of 2014

12. #123webinar | @webmarketing123
This Panda is GIANT.2
4.0 affects 7.5% of English queries
compared to 1-2% from previous
Pandas.
/ Catch Up on the Most Crucial Updates of 2014

13. #123webinar | @webmarketing123
/ What is Panda 4.0
It’s a blueprint for future updates.3
4.0 lays the ground work for
future iteration.

14. #123webinar | @webmarketing123
February 6th
Page Layout
#3
March 13th
SERPs
Redesign
May 20th
Panda 4.0
June 25th
Author Photo
Drop
2014 Search Timeline
/ Catch Up on the Most Crucial Updates of 2014

15. #123webinar | @webmarketing123
Author photos get the ax.
/ Catch Up on the Most Crucial Updates of 2014
Source: Moz Blog

16. #123webinar | @webmarketing123
February 6th
Page Layout
#3
March 13th
SERPs
Redesign
May 20th
Panda 4.0
June 25th
Author Photo
Drop
2014 Search Timeline
/ Catch Up on the Most Crucial Updates of 2014
July 3rd
Cutts announces
leave

17. #123webinar | @webmarketing123
What should you do now?
4.0 eats weak content for
breakfast.
/ Catch Up on the Most Crucial Updates of 2014
Focus on UX and quality content.

18. #123webinar | @webmarketing123
1 Get Ahead of the Curve
Catch Up on the Most Crucial Updates of 2014
2 Track Digital Campaigns to Revenue
Prove ROI by Tying Campaigns to CRM
3 Live Q&A Session
Get Answers to Your Toughest SEO Questions
On the Agenda

19. #123webinar | @webmarketing123
Marketers struggle with digital ROI.
“2/3 of CMOs think ROI will be the primary measure
of marketing effectiveness by 2015. But, HALF feel
insufficiently prepared to provide hard numbers.”
Source: IBM Global CMO Study
/ Prove ROI by Tying Campaigns to CRM

20. #123webinar | @webmarketing123
Track digital campaigns to revenue.1
It’s not enough to measure leads alone.
/ Prove ROI by Tying Campaigns to CRM

21. #123webinar | @webmarketing123
Evaluate success by tying digital campaigns to revenue in CRM.
1 Track digital campaigns to revenue.
/ Prove ROI by Tying Campaigns to CRM

22. #123webinar | @webmarketing123
1 Get Ahead of the Curve
Catch Up on the Most Crucial Updates of 2014
2 Track Digital Campaigns to Revenue
Prove ROI by Tying Campaigns to CRM
3 Live Q&A Session
Get Answers to Your Toughest SEO Questions
On the Agenda

23. #123webinar | @webmarketing123
Schedule a free, 30 minute consultation!
Thank you!
Let’s
Talk! Mike Turner, Director of Business Development
e: results@webmarketing123.com t: 800. 619. 1570
Source: Synecore, “10 Examples of Amazing Responsive Design”

24. #123webinar | @webmarketing123
LIVE Q & A