Internet Marketing Expert Gloria Rand explains why and how businesses need to apply SEO copywriting techniques to generate leads and sales.

1. Search results
Page 1 Page 2 & beyond

2. SEO
Copywriting
Secrets Revealed

3. A little bit about me…

4. What is SEO?
Drives quality traffic to your website

5. What is SEO Copywriting?
Gets Visitors to Take Action

6. Why do I need SEO?
SEO + web visitors = $ for your
business

7. SEO Best Practices
Keyword Research

8. SEO Case Study

9. SEO Research Tools
• Google Adwords
• Wordtracker.com
• SEMrush.com

10. SEO Best Practices

11. SEO Best Practices
 Key phrases in headlines and
subheadlines
 Key phrases in hyperlinks
 Key phrases throughout the content
 Key phrase-rich Title
 Focus on 2-3 keyphrases per page

12. What does Google Want?

13. What does Google Want?
Write Copy for Visitors,
NOT Search Engines

14. What does Google Want?
“… put yourself in your
customer’s shoes and make
sure you provide them with
the information they need.”

15. What does Google Want?
• Sales
• New Products
• Infographics

16. What does Google Want?
Blog Articles

17. Why Blog?
Promote Products
Branding
Reach New Customers
Communicate
Become Recognized Expert

18. SEO Solution
Better Listings on

19. Why Blog?
57% of companies that blog
have acquired a customer
from their blog*
Source: Hubspot

20. Use keywords in title & body

21. How Do You Get Readers?
8 out of 10
read blog titles

22. How Do You Get Readers?
8 out of 10
read blog titles
only 2 of 10
read rest of article

23. How Do You Get Readers?
Numbers get 3-8x more traffic

24. How Do You Get Readers?
How to: “How to write a blog article”
Question: “Which one ….?”

25. How do you find ideas?
•Read other blogs
•Google Alerts
•Quora
•Twitter Search

27. Hot Tip!

28. Hot Tip!
Golden Rule:
They Ask, You Answer!

31. What’s the Payoff?
154 Leads from 3/09 – 6/12 for a dozen different
keywords
That one article has generated
$1,700,000.00

32. Content formula
Answer questions based on these
three criteria:
•Costs
•Problems
•Comparisons

33. Keep copy short
•250-500 words

34. Keep copy short
•250-500 words
•One idea per post

35. Keep copy short
•250-500 words
•One idea per post
•Article series

36. Use other social media sites

37. Repurpose content
Podcasts
Videos
Slideshow

38. Other tips…
Know your call to action
• Visit website
• Email for a quote
• Sign up for newsletter
• Social Share

39. •

40. FREE Breakthrough Session
“Boost Your Profits with
Internet Marketing”

41. How to apply
Go to:
http://GloriaRand.com/breakthrough
Answer all the questions
completely!

42. Formore SEO & SocialMedia Training, visit
GloriaRand.com
Facebook.com/GloriaRandCopywriter
Twitter: @GloriaRand
YouTube.com/GloriaRandVideos