Our SEO capabilities include conducting an online presence assessment, developing an SEO strategy, implementing SEO-friendly website releases and configurations, and technical optimizations. We will build on your existing website content to deploy a new, mobile-friendly SEO website and train you on tools like blogging, social media integration, and inbound/outbound focus to increase your online relevance. Our strategy involves optimizing your website for inbound and outbound activities like analytics, keywords, content, links, and social media to gradually achieve high search engine rankings.

1. our SEO
capabi
Onlin lities:
e prese
SEO s nce ass
trategy essme
nt
SEO i
mplem
SEO f entatio
riendly n
release websit
s + tech e + blo
more… nical c gging +
onfigur press
ation +
m u ch
by:
selek
t, S EO unit
www.se
lekt.co
www.s
elekt.m
e

2. table of content
 executive summary [read over coffee & make a decision]
 about us [why choose seleKt?]
 scope [let’s be clear as mud from the beginning]
 strategy [the framework, how will we achieve project objectives?]
 timeline & division of tasks [what by who?]
 commercial [$ we need to get paid, eventually…]
 case study [others like you?]

3. executive summary
[overview] our technical and digital marketing team has outlined a series of tasks around SEO in order to
enhance your online relevance, increase your search engines ranking and better position you on the net.
[scope] we are pleased  to propose the following:
 implement a new, trendy, search & mobile friendly SEO-website hosted on secure redundant servers. We
will build on the current work you have done so far on your current website , such as content, and deploy a
SEO-website equipped with SEO-technical infrastructure and tools [project the image you envision for your
firm]
 equip and train you with latest online tools such as blogging [micro & macro], social media integration, web
2.0 & 3.0, mobile and tablet optimized, inbound & outbound focus and search friendly [become more
relevant online]
 design, implement and enhance your seo ranking [make it easier for new suppliers to find you -not just
through searching for ‘you’ but while also searching for generic terms such as ‘food distributors in country’-
and also for consumers to find and interact with the brands you represent. ]
[why us] : focus on value creation, talented, western educated & experienced,
business and technology savvy, the right tools for SEO

4. why us [our corporate DNA]
• we are not a social media consultancy.
• we are a project+cycle management & digital marketing
advisory & think-tank focusing on bridging the gap between
business & technology to create sustainable value. [big words, I know
but we really mean what we say!]
• everything we do we believe in challenging the status quo.
• we have the audacity to think different and think big - inside
and out of the box!
• we provide a the right dose of success-ingredients - mix of
intellectual agility, insight and hands-on delivery.
• a team of high-performance and innovation-driven
consultants with international experiences.

5. why us [our SEO capabilities]
• optimize your actual website, consistently raising the value
of your online relevance.
• gradually achieve high rankings for organic searches of
quality keyword phrases that describe your business and
drive significant traffic to your website.
• closely track your rankings and report them periodically.
• make frequent adjustments to your website to keep up
with the constantly changing algorithms.
• make SEO an ongoing activity.

6. scope
IN scope
Define your SEO value proposition
Define and develop your content strategy
Outline your keywords strategy
Agree on website theme and site map
Configure and deploy new SEO website
• All of the technical stuff are taken care of - Setup, upgrades, spam, backups, security,
etc.
• Your website/blog is on hundreds of servers, so it’ll always remain available, even under
high traffic. Your content is backed up automatically
• You’ll get extra traffic from being a part of the larger blogging/websites community
• Your dashboard and control panel are secure (SSL)
• More than 200 Standard & premium themes to choose from
• Social media integration. Upload videos, presentations, and much more…
Implement SEO journey [destination: google, bing, yahoo]
Monitor and produce insightful reports
Train and handover

7. scope [continued]
DASHBOARD sample >200
THEMES sample

8. scope [continued]
OUT of scope sample
website or theme customizations DELIVERABLES
website content
VP101: SEO value proposition
social media work [just integration]
SM102: website map
WS103: SEO-website
CS104: content strategy
TOOLS used CL105: handover report
selekt partner SEO keywords
generator tool
selekt partner webmaster SEO
tool
selekt partner analytics tool to be
configured and deployed
google, bing and yahoo tools
blogging tools such as wordpress

9. strategy
A high-level glimpse at selekt’s SEO strategy
INBOUND OUTBOUND
 Analytics  Relevant links
 Keywords map  Blogging
 website visibility  Engagement
 website relevance  Social media ties
 website structure  Optimization
 Content strategy  Technical ‘stuff’ [under
the hood]

10. strategy [continued ]
Keywords Competitive
analysis
Source: selekt tools, google & bing SE

11. timeline and division of work
milestone responsible date
contract signature and payment you 0
define SEO value proposition you+ selekt W1
define content strategy you+ selekt W2
agree on website theme and website map you+ selekt W3
configure and deploy new website selekt W6
develop and upload website content you W8
begin SEO journey you+ selekt W6
define SEO strategy you+ selekt W7
implement SEO selekt W 10
monitor selekt W 11
handover you+ selekt W 14

12. timeline
Price Assumptions
Phase Period USD  we have full access to your marketing
Initial set up personnel and partial access to
management
[Optional] initiation
 we might need a temp office with
and maintenance
internet connection in your facility
 we need full access to your IT
department and or external supplier of IT
applications such as website
 we will be utilizing our partner and third
party tools
Terms  SEO is an art and a science rendering the
service volatile and changing with internal
(content, activity) and external factors
(google, bing, web 3.0, …)

13. showcased case study
Story board: A renowned North American
consulting firm, establishes a new brand for the
middle east from scratch.
Accomplishments: Deployed a word-class
website, Increased their SEO rank from bottom
20 to top 10, reworked and implemented content
and keywords strategy, increased relevance and
links by more than 60%.
For more on this story and others, pls check http://selekt.co/about-2/case-studies/