The document outlines a step-by-step guide on conducting effective SEO keyword research, emphasizing the importance of identifying relevant topics and keywords for a business. It highlights tools and methods to streamline keyword selection, track competitors, and analyze search engine performance to attract the right visitors and increase conversion rates. Additionally, the document underscores the necessity of keyword relevance and suggests testing keywords through paid advertising to gather data on their effectiveness.

2. Step 1: make a list of important, relevant
topics based on what you know about your
business.
FIND AT LEAST 10TOPIC BUCKETSTHAT ARE
RELATEDTOYOUR BUSINESS
THOSETERMS SHOULD BE GENERIC
IT SHOULD BE RELEVANTTOYOUR
BUSINESS
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3. Step 2: fill in those topic buckets with
keywords.
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4. Step 3: research related search terms.
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5. Step 4: check for a mix of head terms and long-tail
keywords in each bucket.
Step 5: see how competitors are ranking for these
keywords.
Step 6: use the google adwords keyword planner to
cut down your keyword list.
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6. 1.SEO keyword research is one of the most important,
valuable, and high return activities in the SEO
2.Ranking for the right keywords can make or break your
website.
3.By researching your market's keyword demand, you can
learn which terms and phrases to target with SEO
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7. IT'S NOT ALWAYS ABOUT GETTING VISITORS TO
YOUR SITE, BUT ABOUT GETTING THE RIGHT
KIND OFVISITORS.
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8. WHAT IS A KEYWORD IN SEO?
Your SEO keywords are the key words and phrases in your web content
that make it possible for people to find your site via search engines. A
website that is well optimized for search engines "speaks the same
language" as its potential visitor base with keywords for SEO that help
connect searchers to your site.
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9. WHY KEYWORD RESEARCH IS IMPORTANT
IN SEO?
1. Keyword research is fundamental to almost everything
you do online.
2. Websites that rank highly on search always have the right
keyword strategy.
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10. WHAT IS A KEYWORD RESEARCH?
Keyword research is the process of researching and
choosing words and phrases that users will search for,
that directly relate to your business, product or
services.
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11. WHY GUESSING KEYWORDS CAN BE COSTLY
AND DANGEROUS?
1.Low traffic
2.Low conversion rate
3.Useless traffic
4.Low search engine ranking
5.Negative branding
6.Revenue loss
7.Losing the existing customers
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13. 1) CREATING YOUR INITIAL LIST OF
KEYWORDS
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14. 2) STREAMLINEYOUR LIST USING A GOOD
KEYWORD RESEARCHTOOL
• Wordstream’s keyword tool (free)
• Freshkey ($20 software)
• Soovle (free)
• Ubersuggest (free)
• Search term/query reports (free)
• Google keyword planner (free)
• Competitor source code (free)
• Adwords display planner (free)
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15. 3) refine your shortlist using keyword suggestions
4) be careful in using broad keywords
5) use keyword research for specific products or services you offer
7) maximize long tail keywords
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16. ASKYOURSELF...
Is the keyword relevant to your website's content?
Will searchers find what they are looking for on your site when they search
using these keywords?
Will they be happy with what they find?
Will this traffic result in financial rewards or other organizational goals?
If the answer to all of these questions is a clear "yes!"Then go on…
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17. Search for the term/phrase in the major engines
Understanding which websites already rank for your keyword gives
you valuable insight into the competition, and also how hard it will be
to rank for the given term.
Are there search advertisements running along the top and right-hand
side of the organic results?
Typically, many search ads means a high-value keyword, and multiple
search ads above the organic results often means a highly lucrative and
directly conversion-prone keyword.
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18. Buy a sample campaign for the keyword at google adwords and/or
bing adcenter
If your website doesn't rank for the keyword, you can nonetheless buy test traffic
to see how well it converts.
Ingoogle adwords, choose "exact match" and point the traffic to the relevant
page on your website.
Track impressions and conversion rate over the course of at least 200-300 clicks.
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19. Using the data you’ve collected, determine the exact value of each
keyword
For example, assume your search ad generated 5,000 impressions in one day, of
which 100 visitors have come to your site
Three have converted for a total profit (not revenue!) Of rs.300. In this case, a single
visitor for that keyword is worth rs.3 to your business.
Those 5,000 impressions in 24 hours could generate a click-through rate of between
18-36% with a #1 ranking, which would mean 900-1800 visits per day, at rs.3 each, or
between 10 to 20 lakhs rupees per year.
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22. Contact us
Web: www.meritasdigitalmarketing.com
Email id: meritasdigitalmarketing@gmail.com
Mobile: 944-899-5555
Address: #761, Sri SaiRam Mansion,
Above Andhra bank,
Beside Shanmukha Restaurant,
Near Marathahalli Bridge,
Bangalore - 560037.
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