Search Profile Index Introduction by 4th Media I.T. CorporationJanette Toral
An overview about the Search Profile Index (http://www.searchprofileindex.com) service by 4th Media I.T. Corporation. Contact Janette Toral at janette@searchprofileindex.com for further inquiries.
Search Profile Index Introduction by 4th Media I.T. CorporationJanette Toral
An overview about the Search Profile Index (http://www.searchprofileindex.com) service by 4th Media I.T. Corporation. Contact Janette Toral at janette@searchprofileindex.com for further inquiries.
Establishing a Social Media Presence for Your CompanyDavid Benjamin
Provides an overview of what social media really means for business.
Discuss why there has been a shift in our communication with clients and prospects.
Share some of the most popular sites and tools being used and integrated.
Cover the benefits of implementing a strategic social media plan.
Introduction to Digital Marketing - Case Study - Social Media OptimizationSiby Kuriakose
Introduction to Digital Marketing (Interactive Marketing). Case Study in digital marketing outlines President Obama's successful use of social media marketing to garner support. Tips on effective Social Media Optimization for companies, brands and individuals.
Ben Wright, Atlas Advertising's CEO, gives an overview of the latest trends in economic development marketing, including websites, GIS, Linkedin, and more. Presented at the IEDC Basic Economic Development Marketing and attraction course.
Eric Azizian Resume (November 18th, 2020)Eric Azizian
An updated version of my resume available to the public, as we near the end of 2020. If you have any questions about the work described within please don't hesitate to reach me on: eric@rmedy.com
This CV incorporates as succinctly as possible almost 14 years worth of work experience.
The final reason I wanted to share this is to provide an example of a resume format, and style that has consistently worked well for me, albeit with small adjustments in acquiring interviews, recruitment calls, and even offers.
#exampleresume #goodresume
Liz Keith
Program Director, Pro Bono Net
Xander Karsten LawHelp Program Coordinator, Pro Bono Net
Jillian Theil
Training and Field Support Coordinator, Pro Bono Net
Mirenda Meghelli
LawHelp Interactive Program Coordinator, Pro Bono Net
Jenny Singleton
Legal Technology Project Manager, MN Legal Services State Support
Danielle Rebar
Website Manager, Northwest Justice Project
Elliott Fontenette Supervising Attorney, Texas Legal Services Center
Since the early 2010s, LSC and other funders have encouraged legal aid programs to create multilingual materials and make their online tools available in languages represented in their states. A two-part miniseries will review best practices and tools that are available to expedite the creation of online materials for Limited English Proficient (LEP) communities, and focus on activities and strategies to make sure those materials are well used and known among LEP communities in those regions. The first session will focus on reviewing the elements of creating strong LEP materials within budget. It will cover sharing tech tools that can be used to expedite LEP content creation, choosing materials that are relevant to that particular language community, LEP outreach, and more. The second series review LSC TIG-funded projects funded from 2010-2014 -- when LSC made language access a priority for TIG grants -- and share the success and lessons learned from language access projects.
This is the first part of the series.
You can register for the event below:
https://register.gotowebinar.com/register/7563980681492662273
In this webinar we examine the true cost of free looking beyond upfront costs and into implementation and support costs. From there we look at some of the existing free tools and how they stack up to some of the more expensive alternatives.
Establishing a Social Media Presence for Your CompanyDavid Benjamin
Provides an overview of what social media really means for business.
Discuss why there has been a shift in our communication with clients and prospects.
Share some of the most popular sites and tools being used and integrated.
Cover the benefits of implementing a strategic social media plan.
Introduction to Digital Marketing - Case Study - Social Media OptimizationSiby Kuriakose
Introduction to Digital Marketing (Interactive Marketing). Case Study in digital marketing outlines President Obama's successful use of social media marketing to garner support. Tips on effective Social Media Optimization for companies, brands and individuals.
Ben Wright, Atlas Advertising's CEO, gives an overview of the latest trends in economic development marketing, including websites, GIS, Linkedin, and more. Presented at the IEDC Basic Economic Development Marketing and attraction course.
Eric Azizian Resume (November 18th, 2020)Eric Azizian
An updated version of my resume available to the public, as we near the end of 2020. If you have any questions about the work described within please don't hesitate to reach me on: eric@rmedy.com
This CV incorporates as succinctly as possible almost 14 years worth of work experience.
The final reason I wanted to share this is to provide an example of a resume format, and style that has consistently worked well for me, albeit with small adjustments in acquiring interviews, recruitment calls, and even offers.
#exampleresume #goodresume
Liz Keith
Program Director, Pro Bono Net
Xander Karsten LawHelp Program Coordinator, Pro Bono Net
Jillian Theil
Training and Field Support Coordinator, Pro Bono Net
Mirenda Meghelli
LawHelp Interactive Program Coordinator, Pro Bono Net
Jenny Singleton
Legal Technology Project Manager, MN Legal Services State Support
Danielle Rebar
Website Manager, Northwest Justice Project
Elliott Fontenette Supervising Attorney, Texas Legal Services Center
Since the early 2010s, LSC and other funders have encouraged legal aid programs to create multilingual materials and make their online tools available in languages represented in their states. A two-part miniseries will review best practices and tools that are available to expedite the creation of online materials for Limited English Proficient (LEP) communities, and focus on activities and strategies to make sure those materials are well used and known among LEP communities in those regions. The first session will focus on reviewing the elements of creating strong LEP materials within budget. It will cover sharing tech tools that can be used to expedite LEP content creation, choosing materials that are relevant to that particular language community, LEP outreach, and more. The second series review LSC TIG-funded projects funded from 2010-2014 -- when LSC made language access a priority for TIG grants -- and share the success and lessons learned from language access projects.
This is the first part of the series.
You can register for the event below:
https://register.gotowebinar.com/register/7563980681492662273
In this webinar we examine the true cost of free looking beyond upfront costs and into implementation and support costs. From there we look at some of the existing free tools and how they stack up to some of the more expensive alternatives.
In this webinar we rapidly go through 50 different tech tips covering everything from tools for developers to ways to optimize your Amazon purchases.
You can watch the webinar that these slides were used in here.
https://youtu.be/fKpPP4vK-x8
In this video we talk about what US is and how to gather information to make a good one with the help of two case studies.
You can find the video that goes with this here https://www.youtube.com/watch?v=nK9LHXa8x7A
For the past few years British Columbia has been working on the Civil Resolution Tribunal, an online tribunal dedicated to help resolve small claims(<$5000) and condominium disputes. Now two people that have worked in depth on the project, Darin Thompson and james Anderson, share more information about their project.
Changing trends in the nature of pro bono work, user expectations, and adoption of mobile devices are driving the need to rethink what types of recruitment tools and substantive resources are most effective for volunteers. At the same time, technology is allowing legal aid programs to provide more comprehensive support to volunteer attorneys in “on the go” settings such as clinics, outreach settings, and in court. In 2017, several new LSC-funded initiatives will launch in response to these trends and opportunities.
These slides give a quick overview of the different products that make up Office 365. These slides go with this presentation.
https://www.youtube.com/watch?v=oKXAehmlAPo
You can see the presentation that went with these slides here. https://www.youtube.com/watch?v=jgUahPdqF8Y
Referenced in the presentation is the Principles and Best Practices For Access Friendly Court Electronic Filing, that can be found here. https://www.courts.mo.gov/file.jsp?id=45503
In this webinar we discuss some of the things that need to be taken into consideration when making your website accessible in languages other than English. We spend a good amount of time going over the challenges and benefits of increasing accessibility and discuss the role machine translation.
Micheal Green - JustTech
Mary O'Shaughnessy - Her Justice
Sart Rowe - LSNTAP
In this webinar we look at what phishing is, how it impacts legal aid organizations, and how to take steps to reduce the likelihood and impact of getting hit with an attack.
These slides go with the webinar linked below, in it we go over the topics covered in the slides and answer a few questions from people attending the live session.
http://lsntap.org/blogs/creating-technology-disaster-plan
this slides go with the webinar linked below. In it we discuss some of the things you need to consider and methods to use when looking into upgrading your systems.
https://youtu.be/TK8F-oLXZTw
These are the slides that go with the tech baseline presentation linked below, and the document we are referencing is just below that.
https://youtu.be/kB3YkM0z5CY
http://www.lsc.gov/sites/default/files/TIG/pdfs/LSC-Technology-Baselines-2015.PDF
This training will cover the Legal Services Corporation Baselines: Technologies That Should Be in Place in a Legal Aid Office Today (Revised 2015). Topics will include:
FTE Technology Staff
Budgets
Case Management System
Security
Training
Communications
Bring Your Own Devices (BYOD)
The baseline document can be found here.
http://lsntap.org/sites/all/files/LSCTechBaselines-2015.pdf
More from Legal Services National Technology Assistance Project (LSNTAP) (20)
13. Panelists Josh Anderson Owner, www.remembermyurl.com, New York, NY Leah Margulies LawHelp.org/NY Project Director, New York, NY Wilneida Negrón LawHelp.org/NY Program Associate, Woodstock, NY
33. Using pro bono lawyers, we rewrote the new NYC language access rights rules into plain language and had them translated into the five official NYC languages other than English
34. Providing LiveHelp Provides virtual, live assistance for website visitors Helps visitors find information, forms and referrals Staffed by EJW AmeriCorps Legal Fellow, law students volunteers, pro bono attorneys and non-attorney advocates Uses LivePersonsoftware (ASP)
35. Background With LSC-TIG grant, launched in February 2010: 3,520 chats in first year Intended to address challenges specific to LawHelp/NY: Large number of free legal service programs and self-help resources Large population with limited English proficiency (3 million Spanish speakers in NY) More than 2 million pro se litigants in NYS
36. Search Engine Optimization and Marketing With a TIG grant that began January 2010, we developed search engine optimization and marketing strategies for English & Spanish sites. We combined natural search strategies (e.g. key word, tagging, linking, etc.) with paid marketing We used the paid marketing for Spanish search engines for: www.ayudalegalny.org We developed a toolkit for replication and lessons learned for statewide website community Toolkit available for download at: http://www.lawhelp.org/ny/toolkit
52. Results 96% of the 70 training participants surveyed this year said that LawHelp/NY will help them better serve low-income clients. Only 5 had used the site before. “The housing section explaining the rights of clients with eviction issues is very good.” “I had no idea that you offered anything of this sort.” “What a great resource!” “I think the interactive interviews to create court forms is a great idea and I was unaware of it until this training.”
55. Why is it important? - Orgs see in fundraising (up to 40%), brand and social awareness, visits to websites, etc. (Blackbaud 2011 Report, “Boost Event Fundraising with Social Media.”) - More cost-effective than traditional forms of marketing; can fit into the budgets of most non-profits. (2009 International Journal of Internet Marketing and Advertising). - Getting great search engine rankings is an extraordinarily competitive. There can only be one number one and a lot of people are working hard at achieving prime status. FindLaw.comFreeAdvice.com
56. 1.Increase visibility of LawHelp.org/ NY and AyudaLegalNY.org in search engines 2. Initiate a Spanish-language search engine optimization (SEO) and social marketing (SM) campaign to reach New York's large Spanish-speaking user base 3. Develop a model “dashboard” and toolkit so efforts can be replicated
57. Strategies Focused on organic, free and low-cost strategies appropriate for nonprofits: 1. Keyword Research 2. On-Page SEO (title and meta tags) 3. Link Building 4. Blogs and Social Media Optimization 5. Directory Submission 5. Website Banner Ads 6. Forum Participation
58. Before you get started……Identify end users Used our English and Spanish User Survey to find:
59. Keyword Research Plug keywords in Title and Meta tags. Website Navigation Alt attributes of images Content on the page Blogs Also use keyword research to find “hot topics” we can blog about Anchor text for link letters
60. Link Building = Relationship Building Use interchangeable anchor text NO: “Hey Sarah, check out this website page with information on public benefit in New York, the link is http://www.publicbenefitsinfo.com/. YES: “Hey Sarah, check out this website page with information on public benefits in New York. Prioritize your link requests. Keep in mind websites with .Gov or .Edu are SEO Gold! They have a strong impact in helping your website rank for targeted keywords. Be personable Be patient-this should be an on-going part of your marketing outreach.
61. Directory Submission Best: DMOZ and Yahoo Look into community directories: 1. HIGHLY RECOMMENDED: Google Places, 2. City and state governmental websites 3. Chamber of Commerce links 4. Niche associations directories 5. The Better Business Bureau 6. Local library's Web site
62. Website Banner Ads Step 1 Identify your maximum budget. Step 2Identify your target audience. Geo-targeting means ad will appear on the website when visitors from designated zip codes view it. Step 3Lay out your goals. Are you looking for high impressions or high click-through rates? Step 4 Design the ad. If you don’t have Photoshop, download an excellent free alternative to Photoshop called GIMP. You can download GIMP here: http://www.gimp.org/ . Step 5 Identify your approach. Cheap but time-consuming or $$ but fast and extensive? For our Spanish web banner ads we used, Hispanic Digital Network.
70. Increased page views for www.AyudaLegalNY.org: For the past 3 years page views never exceeded 25,000. Now 47.6%.
71. Increase in conversions, measured by completed surveys and number of English and Spanish resources downloaded:
72. Both sites now ranking (i.e. showing up in the first pages of search results) for more keywords phrases variation than before: Prior to SEO, LawHelp/NY was only ranking or showing up in the first or second page of search engine results for a small group of generic keywords which varied based on our name, for example NY Law Help, LawHelp NY, New York Law Help, etc.
76. Social Media Metrics Blog Metrics # of Blog comments and responses # Links back to blog # of times blog or social media posts were picked up by reputable thought leaders in your niche. Also, keep a track of the topics which were picked up. # of times media picked up any of your blog content Facebook Metrics # of Facebook “likes” (previously fans) Money raised through Facebook Causes # of people who RSVPed to any events you posted on Facebook # of Facebook “likes” on specific posts Twitter Metrics # of times your organization is mentioned # of Twitter retweets # of Twitter followers over time # of times your tweets were picked up by influencers Money raised through Twitter-sourced donations
77.
78. Social Media Tools Used Listening:Twitter Participating: Twitter Generating Buzz: Twitter, E-newsletters Sharing Content: YouTube, English and Spanish Blog, Flickr, E-newsletters Community-Building: Facebook, Foursquare, LinkedIn
88. Want to learn more? Josh Anderson – charlesajosh@gmail.com Leah Margulies – lmargulies@nycbar.org Wilneida Negrón – wnegron@nylawhelp.org Liz Keith – lkeith@probono.net
89. Thank you for attending today! Next up: August 17 Using Technology to Assist People with Limited English Proficiency More information at www.lsntap.org
90. Contact Information Allison McDermott (amcdermott@probono.net) Brian Rowe (brianr@nwjustice.org) Don’t forget to take our survey!
Editor's Notes
Today’s webinar will discusssearch engine optimization and online marketing strategies for legal aid resources and content online. resenters will discuss special considerations for online marketing of legal information and Spanish language content. The training will also highlight tools to get started on your own search engine and social media marketing campaign, and how to track the impact of your efforts.We have a great panel with us to discuss this topic: Josh Anderson – is an SEO consultant and owner of remembermyurl.com and online marketing and SEO strategy firm, and previously worked as an SEO manager at Lexis Nexis. He has been working with Pro Bono Net on a pro bono basis for the past two years to develop and implement an SEO strategy for LawHelp.org and LawHelp state sites, and more recently he’s has consulted for LawHelp NY on the search engine marketing project you’ll hear about today. Josh has a unique understanding of the dynamics of search for legal and self-help content. He’ll start us off with an overview of the current search environment. Leah Margulies – LawHelp NY Project Director – will provide an overview of LawHelp.org/NY why NY has invested in this area, and how online marketing complementsWilneida Negron – LawHelp NY Program Associate, will discuss the SEO and online maerketing campaign mounted by LawHelp NY, what tools and resources were involved, and how the results are being tracked. Thanks to all of our panelists – delighted to have their perspective and experience on this topic.