Goji is a creative PR, marketing and events company with experienced professionals. The team includes Mimi Finestone, Alewijn Dippenaar, Mariza van Deventer, Esté Coetzee, Pauline Cloete and others, each bringing diverse skills and experience. Goji has successfully managed various projects for companies, organizations and events across industries.

1. COMPANY PROFILE

2. Goji is a powerhouse of creative, and innovative thinkers, geared to take on your brand’s PR,
marketing and event needs and challenges – whatever they may be. With years of experience in
various fields, the collective energy, knowhow and love for their trade, makes Goji a company
always on the move and always on the inside track.
As uniquely put together as the products and services represented, the personalities behind (and in
front of) the scenes at Goji are the lifeblood of the company. A logo or a payoff line cannot do
justice to the enthusiasm and drive packaged (thinking of having it bottled...) into the individual at
the helm…
THE TEAM
Prior to incorporating herself within a matrix of new and exciting possibilities, Mimi Finestone was a
director of Matrix Advertising in the Garden Route, a partner in the successful events coordinating
venture of emint communications and the regional manager for Cansa in the Free State and
Southern Cape.
She gives new meaning to the words delivery, personal attention, and ‘service with a smile’. Her
creativity, flexibility and excellent conceptualisation skills have led to the successful management of
a wide spectrum of highly successful and visible public relations and events.

3. Alewijn Dippenaar is not only one of Interface by Goji’s collaborators, but also its secret weapon.
With a wealth of knowledge at his fingertips and decades of experience to call on, he is undoubtedly
the ultimate human resource. As founder and owner of Ocatagonal Decelopment, Alewijn has
worked in public and private sector across multiple and diverse communities for years facilitating
conferences, hosting seminars and presenting training workshops to, for instance formulate strategy
and policy for local government functioning.
His work has taken him all over with a variety of projects like Milanje, Mosambiek where he lead a
team tasked to establish an educational and agricultural project. He was also instrumental in setting
up international sister city relationships between Malmesbury (South Africa) and Malmesbury
(England), Markendal and Porterville, Velddrif and Wortegem to name a few.
Mariza van Deventer is driven to ensure the best possible outcome for every client, campaign or
event, her attitude and bubbly personality goes far in ensuring the ease of the clients, the calm in
the office and the smooth sailing of every project, be it large or small. One of her strongest
characteristics is that she takes ownership of everything she commits to and sees it through to the
very end to ensure that every “i” is dotted and every “t” crossed.
Her strong legal background makes her dependable and constant, there is no better asset in any
team. Especially one who thrives on realising potential, whether it is her own, her company’s or that
of a brand she is representing. Grounded and true, her mission is making life a little easier for the
people whose lives she impacts on a daily basis – a team player unlike any other.

4. Esté Coetzee, who did her internship at Goji during 2014 loves being in direct contact with clients
and the media and she has quickly developed essential PR and marketing skills. Her time at Goji has
been a valuable professional experience and it also proved to Este that she made the right career
choice. Previously she classified herself as a “PR enthusiast”. Now, with an internship under her belt,
she is a true PR professional.
Take your workload one step further by beginning to understand why you are doing this for a client,
not just what needs to be done. At Interface by Goji this is a passion and understanding your clients’
needs is priority.
‘New kid on the block’ Pauline Cloete’s energy levels are astonishing and without a doubt
contagious. She may be young, but already Pauline has a working record which bears witness of her
pure work ethics and determination to be the best is everything she commits to. As scholar and
student Pauline took the lead in every project she got involved in and contributed greatly to the
group dynamics…a skill she still implements today.
Pauline shows great heart for the less fortunate and initiated remarkable projects of upliftment and
up-cycling which will serve the communities where they were implemented for years to come.
The Goji Team is excited to have Pauline on board. Her organisational skills and natural ability to
complete projects with vigour will be of immense value.

5. Doing what we love…
What is life without a challenge? There is no brand that cannot benefit from media attention.
Someone once said that there is no such thing as bad publicity, only bad timing. Check out the
timing on these projects for a first-hand account of Goji’s get-up-and-go(ji)...
PROJECT DESCRIPTION
Transnet Phelophepa Health Care Train 2011 - current (National) Do community activation, media and implementation of Cancer- and
Diabetes Screening Clinics in Mkhuklu, Hazyview, Caledon, Louis
Trichardt, Thaba’Nchu, Empangeni, Newcastle, Mafikeng,
Lichtenburg, De Aar, Douglas, Queenstown, Kroonstad, Ficksburg,
Kakamas, Upington, Saldanha, Port Elizabeth, East London.
Ekasi kuier for SEDA 2011 Showcase products of SEDA clients in Thembalethu by means of
exhibition

6. PUBLIC RELATIONS
Although PR has been included for the above events and projects, these additional companies is
solely relying on PR from Goji.
PROJECT DESCRIPTION
Conceptualise for Roche Pharmaceuticals A campaign to address the stigma around Cancer in specific black
communities in South Africa with the Kambro Diggers of
Oudtshoorn. This group visited all the towns in conjunction with
the Phelophepa Health Care Train where cancer & diabetes
screening clinics were conducted. This campaign was rolled out to
approximately 60 % of towns in SA during 2014 – (National)
Pinnacle Point Beach and Golf Resort do Perception analysis and Public Relations
PetroSA Children’s Christmas Party and other PetroSA Conferences Brief from client: Give 500 staff children a Christmas Party they will
never forget with gifts, clowns, balloons, entertainment and food
for one and all.
Grootbrak Grabadoo – Inhouse event 2014 celebrates the 12th
anniversary of the event
run, walk, ride in Great Brak River 12th year running. In-house
product of goji. Brief: Create a fun family sporting event in the
festive season to raise funds for two charity organisations in the
Great Brak River community (National & Regional media). This
event takes place yearly on 31 December and is one of the
highlights of the holiday season. Number of participants ± 1 400.
Grabadoo is reckoned to be the biggest cycling event during
December in the Garden Route.

7. PROJECT DESCRIPTION
Hyatt Regency Oubaai Resort & Spa PR for specifically the Hotel and events at the Hotel.
Conceptualize feMail events at the Hyatt Regency Oubaai with Elzilda Bekker – Owner of De Kat magazine, Dawie Roodt –
Ontbytsake presenter & well known economist, Anisa Visser on You are
your own brand with clients like Vodacom, Telkom SA & VW SA, Adelaide
Potgieter from Mad House Productions – Pr & marketing company for
Checkers Shoprite for the past 15 Years, Themi Stergianos – Actionman
Coach for SA, Tersia Bester – previous Director from Auto & General
Pink Trees for Pauline PR & Strategic Management of Product. The MD of project has launched
the sponsorship from Estée Lauder Companies as the official Breast
Cancer Awareness and Fundraising project for 2013 in it’s first year as
National & International Company. The event was featured on Kwêla in
October 2013. The PR value of this campaign was ± R15 mil in 2013.
(National Project)
Chaîne de Rottiseurs Mimi is a member of the National Committee - Charge de Presse -
(Designate) 2013 & 2014 (National Project) and handles all media related
projects of the Chaîne for events in South Africa and abroad.
Carpe Diem School Gourmets & Gourmands – PR & sponsorships

8. PROJECT DESCRIPTION
Carpe Diem School “Celebrate your Abilities” project Conceptualise look & feel, PR & sponsorships
Bon Vivant with Rocco de Villiers Top class fundraising event for Carpe Diem School – conceptualize brand & PR
2013.
Bon Vivant with Chris Chameleon Top class fundraising event for Carpe Diem School – conceptualize brand & PR
2014.
Francois Ferreira Academy Do PR for different sectors of the Academy – National PR. Organize television
interviews for FF on Ontbytsake & Praat met Rian. (National media)
De Kat Assist De Kat magazine to identify jewels of the Garden Route & Klein Karoo to film
for their TV show during 2012
Summer Sun Festival Brief from client: Create a fun and exhilarating holiday atmosphere to keep
holiday-makers entertained and enthralled throughout the festive season,
especially focussing on the hotel guests and their children. Run theatre
programme in evenings, choose suitable artists to perform in theatre, manage
artists, produce SSF Magazine, source sponsorships for magazine and for festival,
run media campaign with daily updates sent through from the festival. Work with
Sponsors 8Ta, Die Burger, Outerpool Surf, Billabong, Hot touchies Touch Rugby
Tournament, Rob Louw Invitational with Vlok Cilliers, Landrover, Tooti Frutti, Coca
Cola Fortune, SAB, Just Water
Team C4D – Cycling for Diabetes PR and marketing of Team C4D’s outreach The World Diabetes Day 2014
campaign. Secured sponsors for the outreach and facilitated The Blue Walk in the
George Botanical Gardens.

9. PROJECT DESCRIPTION
Chainstay – MTB & Accommodation network First of it’s kind in SA (National & International)
Launch of Velashape Machine Short Cut Aesthetics in Great Brak River
Master Cargo Launch Atlas Business Park – Cape Town
Journey of Hope Public Relations and media profile
National Young Sommeliers Competition in Cape Town –
(National with specific focus on Western Cape, Cape Town)
Public Relations
PR for International Young chefs Competition in Durban
(National with specific focus on Kwazulu Natal)
Public Relations
SWD Eagles Rugby – PR PRO Bono work. Give a supportive role for the organizer of the first NRB
7’s rugby in George. (National media)
Launch of new mammogram machine For Dr Scribante at Hyatt Regency Oubaai
Launch of Rene Scribante’s Art Studio
Book launch for Willem Badenhorst with Theo Vorster as guest speaker

10. PROJECT DESCRIPTION
Garden Route on a Plate @ Francois Ferreira Academy 2011 Gourmets events with restaurants – PR
Nedbank Business Bank Charity Event Doing PR for this prestige event in Garden Route – Pro Bono work
Zabulan Hospitality A South African based Hospitality Company that manages hotels and lodges in
SA, East Afica, Zanzibar, Madagascar etc. They require international public
relations (National & International)
The Rose & Upstairs Restaurant Conceptualize literary evenings with Johan Bakkes, Riana Scheepers, Jan van
Tonder, CJ Leipoldt evening with De Kat TV.
Swellendam Municipality IDP
Mossel Bay LED Strategy
Co-organizer of the Garden Route Media Forum Takes place bi-monthly
Durban Tourism Indaba Attend for the past four years for hospitality clients
Social media management Generate content for clients’ social media pages
CANSA Southern Cape – Shavethon Implementation on Southern Cape and PR
Cape ST Francis Resort – The Alter-Irving band Manages the PR for and assist with event for Cape St Francis resort. Event is
held to support and create awareness of the Eastern Cape Penguins
rehabilitation centre.

11. PROJECT DESCRIPTION
Lee Travel Consulting Focusing on marketing properties in SA, involved in PR for their clients and also LTC as a
company –(National)
Mount Meru Hotel, Tanzania A 4 star Hotel opening in Arusha, including PR in SA, Tanzania, Kenya and international –
(International)
Winelands Golf Lodges Golf lodge in Stellenbosch, where Zabulan has the management contract and involved
Goji as PR consultants –(Western Cape)
Eden Fiat Launch With SA’s own Pavarotti – Kevin Leo
Dr Scribante Cocktail Launch at Knysna Life Hospital
Inter-coiffure Garden Route Congress @ Diaz Hotel International Hair Salon congress
NSRI Awareness and fundraising campaign Sourcing sponsorships, street collection, golf day
Pinnacle Point Children's activity programme Compile and printing of holiday programme and information leaflet
Rapport Musiek Maestro’s Co-ordinating media and marketing of event. Management of all logistical aspects of
event.
Climate Change Summit for Eden District
Municipality with Petro SA as Premier Sponsor
250 delegates attending a weekend summit at Diaz Strand Hotel & Resort; International
and national specialists on climate change
Cigre (International Energy Conference) Organise a conference themed around energy for delegates from around the world.
Parexel (25’th Anniversary Celebrations) Celebrate the 25’th birthday of Parexel by creating a themed celebration coinciding with
the end of the year function of Parexel’s George branch.

12. PROJECT DESCRIPTION
Journey of Hope Breast Cancer Ride Brief from client: Organise a journey of hope taking 18 survivors of
breast cancer, visiting 18 towns, making stops at community centres,
malls and townships spreading the message of hope for people living
with the shadow of breast cancer hanging over their lives, run
extensive media campaign to the value of R10 mil, source
sponsorships. Work with sponsors Clicks Holdings, Edcon, Revlon,
Berco, Huyndai SA, GM, Generate media publicity for the event that
amounts to R16 mil in the first year and R25 mil in the second year
Mossel Bay Mall Easter Extravaganza Brief from client: Create a festive Easter atmosphere of entertainment
and fun activities for children over the Easter week
Model T Ford Centenary Tour Brief from client: After 100 years of revolutionising the motor
industry, create a centenary tour (with some of the old faithful Model
T Fords) visiting the towns in the Southern Cape and celebrating a
legend, run media campaign, source sponsorships.
7’s Rugby Organise cocktail function with all international teams for George
Municipality
DIAZ Strand Hotel Bookshop Launch with Kevin Leo and Paul Eilers Brief from client: Launch the biggest bookshop in the Southern Cape
to invited guests at a gala function.
Life Knysna Private Hospital Launch of digital theatre and new ICU Launch new digital theatre and ICU of the Life Knysna Private Hospital
to dignitaries, doctors and head staff of the hospital and to the media

13. PROJECT DESCRIPTION
Eden Wolwedans Festival (Great Brak River) Brief from client: Create a unique festival for the community of Great Brak
River to raise funds to start a business & green school in the area to curb
the high joblessness figures in the area, run media campaign, source
sponsorships.
George Old Motor Show 2007/2008 Brief from client: Create festive atmosphere, run media campaign
nationally, source sponsorships. PR & sponsorship Midas
Boss’ Day with Royal Enfield Motorcycles and Maverick Magazine Brief from client: Matrix initiated event proposed to client celebrating
Boss’ Day in Mossel Bay at the Diaz Strand Hotel with Maverick Magazine
and Royal Enfield Motorcycles and business tycoons in the Garden Route
area, run media campaign.
Democratic Alliance Pre-Election Campaign in George Brief from client: Create hype before the election in two wards of George,
organise food parcels to hand out, brand truck and other marketing
material.
George Local Economic Development launch of First LED Charter
in South Africa with Alan Boesak
Brief from client: Celebrate George being the first (pilot) municipality in
South Africa to launch their LED charter, run media campaign.

14. PROJECT DESCRIPTION
George Municipality inauguration of Ward Committees Brief from client: Officially launch the Ward Committees of the George
Municipality, and welcome the new Ward Committee Members
chosen from within the communities themselves.
Petro SA Shutdown Launch
Marketing and Launch of new NGO, Bolton’s Food for Life – Pro Bono
work
Brief from client: Launch the Bolton’s food for Life NGO to the public
Guest Relations with Diaz Beach Hotel for VIP guest

15. REFERENCE CONTACT DETAILS
Janie du Plessis 082 334 1455
Lilian Dube Lilian9@telkomsa.net
Graham Bobrow- Hot summer touch rugby 082 492 3683
Anton Perold 082 409 2166
Denise vd Berg - SEDA 044 874 4770
Francois Ferreira Academy 082 875 3077
Tanya Bennets - Roche Pharmaceutical 082 827 7291
Adri van Niewenhuizen: MD for Pink Trees for Pauline 082 460 6386
Mark Bastiaans 082 493 1127