Looking into Scent Marketing? Click to learn about the science behind why marketing with scent is so powerful. And how a scent marketing service works for your company.

1. Scent
Marketing
from scentsells.com

2. The Science
Behind Scent
Marketing
More than any of the other 5 senses, smell is
an immediate trigger for emotions and
memories
That’s because your sense of smell is connected directly to the
limbic system, the brain’s feeling & emotion center.
All other sense’s are passed through the brain’s interpretive center.
So, while customers have to process the things they see or hear,
what we smell registers emotions immediately.

3. The Limbic
System
The primary structures within the limbic system include the
amygdala, hippocampus, thalamus, hypothalamus, basal ganglia,
and cingulate gyrus.
The amygdala is the emotion center of the brain
The hippocampus plays an essential role in the
formation of new memories about past
experiences.

4. Why Scent
Because people immediately form an opinion based on smells. Which means
you can trigger a specific emotion, and bypass defense systems when
customers visit your company by pumping scent into those areas customer
come into contact with. And create a lasting Memory.

5. Scent Marketing
Marketers have learned to use the same principles to create an
intentional experience when people visit their business

6. What does
scent do for
your company?
The way your company smells effects the way customers
feel while they’re in your store, which can have a great
impact on your sales.
Scent Marketing allows you to create the emotions and
memories you desire so you can
• Bypass emotional defense systems to cut through sales
resistance
• Influence shopper activities
• Create a consistent Emotional Brand Connection
• Increase Sales
Lavender & Vanilla provide a relaxing
environment and give a sense of
trustworthiness
Citrus & Floral aromas help increase browse
times causing consumers to spend more. You
can also use these scents to create an
energized environment.

7. What will this look like?
We will send you a scent diffuser, which hooks up to your network. Then we monitor it. When it gets low on oil it
notifies us via the network connection and we send you a new bottle. When it arrives you plug in the new bottle of oil.
Then the aroma works for you and we continue monitoring.

8. In Review
• Scent Marketing Works. It’s science.
• Scent Marketing allows you to intentionally
tap into powerful customer emotions
• Scent Marketing helps you
• Bypass sales resistance
• Influence shopper activities
• Connect a specific emotion with your brand
• Increase Sales
• We make it easy for you to keep up with
• If you don’t like it you can send it back*
*if compliant with contract

9. Contact
Johnny Gailer
888.465.3661
johnny@clearonhold.com
www.scentsells.com
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