This document discusses AARP's interest in mapping and understanding the longevity economy. It notes that 100 million Americans over age 50 represent both challenges related to health care costs and financial insecurity, as well as opportunities for economic growth through new industries and markets that meet the needs of older consumers. The document outlines demographic trends showing massive growth in the older population and examines the 50+ population as consumers who spend over half of total consumer spending. It also discusses various strategies companies are using to engage the longevity market and highlights areas of expected future growth across industries.
Read the executive summary for Senior Lifestyle Associates, Inc. to gain an in depth look at our goals. If you have any questions contact info@seniorlifestyleassociates.com.
Whose Welfare State Now? - Adrian SinfieldOxfam GB
Professor Adrian Sinfield, Emeritus Professor of Social Policy at the University of Edinburgh, talks about the welfare state.
Stephen Boyd, Assistant Secretary of the Scottish Trade Unions Congress, talks about how the Scottish economy works.
The Whose Economy? seminars, organised by Oxfam Scotland and the University of the West of Scotland, brought together experts to look at recent changes in the Scottish economy and their impact on Scotland's most vulnerable communities.
Held over winter and spring 2010-11 in Edinburgh, Inverness, Glasgow and Stirling, the series posed the question of what economy is being created in Scotland and, specifically, for whom?
To find out more and view other Whose Economy? papers, presentations and videos visit:
http://www.oxfamblogs.org/ukpovertypost/whose-economy-seminar-series-winter-2010-spring-2011/
Senior living is a burgeoning industry driven by an exploding senior population and demand from an aging demographic with increasing needs for specialized residential requirements. This demand will drive strong growth in the senior living industry over the next several decades. The baby boomers are the largest generation in U.S. history, constituting a sizable demographic wave. With 82.8 million people born between 1946 and 1964, the baby boomers represent over 30% of the U.S. population. There is an estimate of 75 million baby boomers who are on the verge of retirement. For the next twenty years, an average of 10,000 people each day will reach age 65, which has historically been the retirement phase of life (Pew Research: http://pewrsr.ch/T4o2Hs ).
This is a keynote presentation I made at Idaho State University on October 19, 2012 at the 5th Annual Thomas Geriatric Health Symposium in Pocatello, Idaho. It was also streamed to the Meridian campus. I discuss demographics, how boomers will change the aging culture and the impact on Medicare and Social Security.
Read the executive summary for Senior Lifestyle Associates, Inc. to gain an in depth look at our goals. If you have any questions contact info@seniorlifestyleassociates.com.
Whose Welfare State Now? - Adrian SinfieldOxfam GB
Professor Adrian Sinfield, Emeritus Professor of Social Policy at the University of Edinburgh, talks about the welfare state.
Stephen Boyd, Assistant Secretary of the Scottish Trade Unions Congress, talks about how the Scottish economy works.
The Whose Economy? seminars, organised by Oxfam Scotland and the University of the West of Scotland, brought together experts to look at recent changes in the Scottish economy and their impact on Scotland's most vulnerable communities.
Held over winter and spring 2010-11 in Edinburgh, Inverness, Glasgow and Stirling, the series posed the question of what economy is being created in Scotland and, specifically, for whom?
To find out more and view other Whose Economy? papers, presentations and videos visit:
http://www.oxfamblogs.org/ukpovertypost/whose-economy-seminar-series-winter-2010-spring-2011/
Senior living is a burgeoning industry driven by an exploding senior population and demand from an aging demographic with increasing needs for specialized residential requirements. This demand will drive strong growth in the senior living industry over the next several decades. The baby boomers are the largest generation in U.S. history, constituting a sizable demographic wave. With 82.8 million people born between 1946 and 1964, the baby boomers represent over 30% of the U.S. population. There is an estimate of 75 million baby boomers who are on the verge of retirement. For the next twenty years, an average of 10,000 people each day will reach age 65, which has historically been the retirement phase of life (Pew Research: http://pewrsr.ch/T4o2Hs ).
This is a keynote presentation I made at Idaho State University on October 19, 2012 at the 5th Annual Thomas Geriatric Health Symposium in Pocatello, Idaho. It was also streamed to the Meridian campus. I discuss demographics, how boomers will change the aging culture and the impact on Medicare and Social Security.
Demographically speaking, the world is breaking into "aging" and "growing societies". The latter are at the same time posting the strongest economic growth. These dynamics may create potential investment opportunities.
We held a webinar with the Government Actuary’s Department (GAD) for an in-depth look at the factors affecting working lifetimes, the impact of demographic changes and the implications for future policy.
Key questions we looked at were:
What changes are we seeing in our demographics?
How might working lives change?
Do longer lives equate to healthier lives?
Exploring this with us were:
Chair: Sophia Dimitriadis (Senior Economist, ILC)
Matt Gurden – Actuarial Director for Clients Development and Growth, Government Actuary Department
Steven Baxter – Head of Innovation and Development, Club Vita
Policy Debate: Longevity, health and public policy. How should policy-makers ...ILC- UK
Launch of ILC-UK Factpack, Ageing, longevity and demographic change, Supported by Legal & General
his important briefing event, for journalists and senior policy-makers and opinion formers, set out the latest evidence on longevity and explore the extent to which government and business (financial services industry) is responding to the challenges. We will consider the extent to which longevity is influencing government and business decisions and how media and policy-makers can help to ensure that important longevity issues are taken into account.
For example, the Government has set out plans to increase the state pension age to 66 years from 2018, and 67 years from 2026. They have also announced plans to automatically link state pension age with increased longevity.
Whilst the driver of change has partly been the need for Government to cut spending and make fiscal savings, there is also a recognition that people will be spending an increasing proportion of their lives in retirement. Although we may be living longer on average, many are likely to be doing so in poor health. In parts of the country life expectancy is much lower than the UK average.
In addition, on 26th June the Government will announce its latest spending review. The impact of future spending demands of an ageing society will undoubtedly influence this review so the event will consider the extent to which Government’s current spending priorities have adequately taken into account long term demographic change and how the private sector can contribute.
The event took place just after the launch of the latest Office of Budget Responsibility fiscal sustainability report which set out the long term impact of ageing on fiscal sustainability. In its 2012 report, the OBR said; “The public finances are likely to come under pressure over the longer term, primarily as a result of an ageing population.”
ILC-UK launched a new factpack, Ageing, longevity and demographic change, which has been produced with the support of Legal & General. The factpack will help those with an interest in population ageing and longevity to quickly access key, relevant statistics.
Speakers: Baroness Sally Greengross, ILC-UK; Kerrigan Procter, Legal & General; Joseph Lu, Legal & General; Professor Les Mayhew, Cass Business School; Professor Michael Murphy, London School of Economics; Tim Gosden, Legal & General; David Sinclair, ILC-UK.
AARP's Integrated Communications & Marketing (ICM) team has won awards in a variety of categories and disciplines, from publication design and branding, to media relations and digital. Here is a sampling of the organizations that have recognized our stellar work.
Demographically speaking, the world is breaking into "aging" and "growing societies". The latter are at the same time posting the strongest economic growth. These dynamics may create potential investment opportunities.
We held a webinar with the Government Actuary’s Department (GAD) for an in-depth look at the factors affecting working lifetimes, the impact of demographic changes and the implications for future policy.
Key questions we looked at were:
What changes are we seeing in our demographics?
How might working lives change?
Do longer lives equate to healthier lives?
Exploring this with us were:
Chair: Sophia Dimitriadis (Senior Economist, ILC)
Matt Gurden – Actuarial Director for Clients Development and Growth, Government Actuary Department
Steven Baxter – Head of Innovation and Development, Club Vita
Policy Debate: Longevity, health and public policy. How should policy-makers ...ILC- UK
Launch of ILC-UK Factpack, Ageing, longevity and demographic change, Supported by Legal & General
his important briefing event, for journalists and senior policy-makers and opinion formers, set out the latest evidence on longevity and explore the extent to which government and business (financial services industry) is responding to the challenges. We will consider the extent to which longevity is influencing government and business decisions and how media and policy-makers can help to ensure that important longevity issues are taken into account.
For example, the Government has set out plans to increase the state pension age to 66 years from 2018, and 67 years from 2026. They have also announced plans to automatically link state pension age with increased longevity.
Whilst the driver of change has partly been the need for Government to cut spending and make fiscal savings, there is also a recognition that people will be spending an increasing proportion of their lives in retirement. Although we may be living longer on average, many are likely to be doing so in poor health. In parts of the country life expectancy is much lower than the UK average.
In addition, on 26th June the Government will announce its latest spending review. The impact of future spending demands of an ageing society will undoubtedly influence this review so the event will consider the extent to which Government’s current spending priorities have adequately taken into account long term demographic change and how the private sector can contribute.
The event took place just after the launch of the latest Office of Budget Responsibility fiscal sustainability report which set out the long term impact of ageing on fiscal sustainability. In its 2012 report, the OBR said; “The public finances are likely to come under pressure over the longer term, primarily as a result of an ageing population.”
ILC-UK launched a new factpack, Ageing, longevity and demographic change, which has been produced with the support of Legal & General. The factpack will help those with an interest in population ageing and longevity to quickly access key, relevant statistics.
Speakers: Baroness Sally Greengross, ILC-UK; Kerrigan Procter, Legal & General; Joseph Lu, Legal & General; Professor Les Mayhew, Cass Business School; Professor Michael Murphy, London School of Economics; Tim Gosden, Legal & General; David Sinclair, ILC-UK.
AARP's Integrated Communications & Marketing (ICM) team has won awards in a variety of categories and disciplines, from publication design and branding, to media relations and digital. Here is a sampling of the organizations that have recognized our stellar work.
An astonishing, first-of-its-kind, report by the NYT assessing damage in Ukraine. Even if the war ends tomorrow, in many places there will be nothing to go back to.
31052024_First India Newspaper Jaipur.pdfFIRST INDIA
Find Latest India News and Breaking News these days from India on Politics, Business, Entertainment, Technology, Sports, Lifestyle and Coronavirus News in India and the world over that you can't miss. For real time update Visit our social media handle. Read First India NewsPaper in your morning replace. Visit First India.
CLICK:- https://firstindia.co.in/
#First_India_NewsPaper
04062024_First India Newspaper Jaipur.pdfFIRST INDIA
Find Latest India News and Breaking News these days from India on Politics, Business, Entertainment, Technology, Sports, Lifestyle and Coronavirus News in India and the world over that you can't miss. For real time update Visit our social media handle. Read First India NewsPaper in your morning replace. Visit First India.
CLICK:- https://firstindia.co.in/
#First_India_NewsPaper
‘वोटर्स विल मस्ट प्रीवेल’ (मतदाताओं को जीतना होगा) अभियान द्वारा जारी हेल्पलाइन नंबर, 4 जून को सुबह 7 बजे से दोपहर 12 बजे तक मतगणना प्रक्रिया में कहीं भी किसी भी तरह के उल्लंघन की रिपोर्ट करने के लिए खुला रहेगा।
03062024_First India Newspaper Jaipur.pdfFIRST INDIA
Find Latest India News and Breaking News these days from India on Politics, Business, Entertainment, Technology, Sports, Lifestyle and Coronavirus News in India and the world over that you can't miss. For real time update Visit our social media handle. Read First India NewsPaper in your morning replace. Visit First India.
CLICK:- https://firstindia.co.in/
#First_India_NewsPaper
Here is Gabe Whitley's response to my defamation lawsuit for him calling me a rapist and perjurer in court documents.
You have to read it to believe it, but after you read it, you won't believe it. And I included eight examples of defamatory statements/
01062024_First India Newspaper Jaipur.pdfFIRST INDIA
Find Latest India News and Breaking News these days from India on Politics, Business, Entertainment, Technology, Sports, Lifestyle and Coronavirus News in India and the world over that you can't miss. For real time update Visit our social media handle. Read First India NewsPaper in your morning replace. Visit First India.
CLICK:- https://firstindia.co.in/
#First_India_NewsPaper
El Puerto de Algeciras continúa un año más como el más eficiente del continente europeo y vuelve a situarse en el “top ten” mundial, según el informe The Container Port Performance Index 2023 (CPPI), elaborado por el Banco Mundial y la consultora S&P Global.
El informe CPPI utiliza dos enfoques metodológicos diferentes para calcular la clasificación del índice: uno administrativo o técnico y otro estadístico, basado en análisis factorial (FA). Según los autores, esta dualidad pretende asegurar una clasificación que refleje con precisión el rendimiento real del puerto, a la vez que sea estadísticamente sólida. En esta edición del informe CPPI 2023, se han empleado los mismos enfoques metodológicos y se ha aplicado un método de agregación de clasificaciones para combinar los resultados de ambos enfoques y obtener una clasificación agregada.
1. AARP | THOUGHT LEADERSHIP OVERVIEW
Mapping the
Longevity Economy
Jody Holtzman
SVP Thought Leadership, AARP
@jholtzman
#LongevityEcon
#boomersummit
Prepared for the
2012 What’s Next Boomer Business Summit
1
March 28th, 2012
3. Why AARP is interested in the
Longevity Economy
Because achievement of AARP’s Vision,
Mission and social change goals is
dependent, in part, on the greatly expanded
effort and success of the business
community to meet the needs and wants of
people 50+
3
4. Our Goal
Begin a dialogue that helps establish a
common language and understanding about
the Longevity Economy, so as to stimulate
innovation in the market that contributes to
our mission and benefits the 50+
4
5. Orientation is Key
In Washington, addressing the needs of 100
million people is called an unaffordable cost
For Entrepreneurs, addressing the needs of
100 million people is called an opportunity
5
6. Why?
Because:
Demographic Wave +
Over Half of all Consumer Spending =
Big Markets and Big Investment Opportunities
6
7. So What is the Definition of the
Longevity Economy?
• …. We’ll get to that…
7
9. An additional 35+ million people over 50,
in just twenty years
US population over 50
140
120
A large number of
100 people living
longer
80
60
40
20
0
1940
1950
1960
1970
1980
1990
2000
2010
2020
2030
Source: US Census
10. Nearly 20% of the US Population will be over
65 by 2030
This growth will largely be driven by the aging of the Baby Boomers
70.0% Projected US Population by Age 20 - 64
59.9% Years
60.0% 57.4% 65+ Years
54.5% 54.2% 54.1%
50.0%
40.0% 72 Million people
65+ in 2030
30.0%
20.0% 20.2%
19.3%
20.0% 16.1%
13.0%
8.7 Million people
10.0% 85+ in 2030
3.5% 4.3%
1.9% 1.9% 2.3%
0.0%
2010 2020 2030 2040 2050
Source: US Census Bureau
10,000 people will turn 65 every day for the next 18 years!!
13. The Challenges of Longevity
Financial insecurity: 30+% of Social Security recipients are totally
dependent on SS check. 65% mostly dependent on SS check
Doubling of the cost of health care by 2020 – Driven by health care
inflation combined with growing older population (CBO)
Rise in number of Americans with chronic diseases
The cost of caring for chronic illness in the United States -- $1.5
trillion yearly, fully three-fourths of annual healthcare spending (Inst
of Medicine)
Nine chronic health conditions "dominate: arthritis, cancer, chronic
pain, dementia, depression, type 2 diabetes, post-traumatic
disability, schizophrenia, and the loss of hearing and vision
Growing number of people with Alzheimer’s
Impending financial insecurity of the Baby Boomers with average
retirement savings of $50K
Unpaid value of caregiving = over $400 billion and rising (PPI)
13
14.
15. The Upside of Longevity – Economic Growth,
Productivity Growth, and Prosperity
New industries (eg aging in place technology, brain fitness)
New markets (eg Wii in nursing homes)
Productivity growth (BMW)
Entrepreneurship/small business growth (2X that of 20-somethings)
Market maximization (Design for All, eg iPad, BMW)
Greater economic value from retaining
older workers and new businesses
Slower draw-down and extending the life
of the Social Security Trust Fund Leveraging
Greater opportunity for mentoring young older
workers and institutional knowledge transfer workers and
entrepreneurs
Strengthening economic security of older
people
Minimize coming labor shortage
15
16. How Boomers See It
It’s about Living Not Aging
This is the Opportunity Generation. They see and seek it everywhere
This generation has the desire to grow, learn, and discover. They have
a positive view about these extra years of life
For a great future, they see the need to be open-minded, learn new
things, and embrace change
They see life as a “Progression” and “Continuation” – not Reinvention
It’s about planning for What’s Next
Don’t categorize. Don’t label. In other words, don’t box them in
18. Baby Boomers (45-64) spent $2.5
Trillion in 2010
Total consumer spending and share of total by age group
Rank Age Range Consumer Spending Share
1. 45 – 54 Years $1,456BN 25.0%
2. 35 – 44 Years $1,217BN 20.9% 43.7%
3. 55 – 64 Years $1,089BN 18.7% 59.2%
4. 25 – 34 Years $938BN 16.1%
5. 65 + Years $903BN 15.5%
6. Under 25 Years $221BN 3.8%
2X the consumption of under 25-34 segment
Source: BLS 2010 Consumer Expenditure Survey
Boomers+ account for almost 60% of all spending
19. Average consumer spend peaks at 45-54, but aging
baby boomers are likely to continue spending past 65
Average Yearly Income and Consumer Spend (2010)
$80,000.00 Average
Baby Boomers Income After
Taxes
$ Per Consumer Unit
$60,000.00 Average
Consumer
Expenditures
$40,000.00
$20,000.00
$-
Under 25 Years- 34 Years - 44 Years - 54 Years - 64 Years -74 Years 75 Years
25 35 45 55 65 Over
Income 5-yr
-0.3% 1.9% 1.3% 1.3% 1.8% 2.0% 2.5%
CAGR
Exp. 5-yr CAGR -0.2% 0.7% 0.3% 0.7% 0.5% 1.4% 3.1%
Source: BLS 2010 Consumer Expenditure Survey
Income and Consumer expenditures are growing fastest among 65+
demographic
20. The dominance of traditional companies serving these product
markets makes them ripe for innovation – now, for the 50+
Percent of Total Category Spend
Baby
Boomers (45-
Under 25 Years
64 Years): 25 - 34 Years
Housing, Housekeeping, Furnishing 41.4%
35 - 44 Years
Transporation 43.6% 45 - 54 Years
55 - 64 Years
Food 42.3%
65+ Years
Personal Insurance and Pensions 50.4%
Healthcare 43.0%
Healthcare spending
Entertainement 44.5% increases significantly
after 65
Apparel 44.5%
Personal Care 42.4%
0% 20% 40% 60% 80% 100%
Source: BLS 2010 Consumer Expenditure Survey
Baby Boomers spend the most across all product categories
21. AARP | THOUGHT LEADERSHIP
Innovation & Strategy in
the Longevity Economy
22. Innovation is occurring across verticals and
company types
Established Institutional/
Industry Start-ups
Companies Non-Profits
Care Innovations ,GloCaps, Independa, Mayo Clinic HALE Center/
Healthcare (JV of Intel & GE Virtual Health, Extend Health Kaiser Permanente
Health), Philips
KB Homes
Housing
CBS RLTV,
Entertainment
BMW,
Transportation Google Autonomous Car
Silver Ride, Tesla, MIT Age Lab
Live Well Collaborative
CPG / Food Live Well Collaborative, Revolution Foods
(Univ of Cincinatti)
General Mills
Prudential, Ameriprise,
Financial Services Schwab, Fidelity
Prosper, Kiva MIT Age Lab
Road Scholar, Air BnB, Tripedia, Tripping
Travel Viking River Cruises
The Hartford, See Change Health
Insurance Genworth
KEY:
Significant Growing Focus Some Focus / Limited Focus
Activity Scattered
23. Companies Are Using Two Over-Arching
Strategies to Address
the Longevity Economy
Target the 50+ market explicitly, with products and
services specifically designed for a segment or segments
in that market
Maximize market opportunity by expanding into the 50+
market
23
24. 5 Additional Strategies
Universally designed products & services with universal
messaging
Age-targeted design with age-targeted messaging
Age-targeted design with universal messaging
Universal design with age-targeted messaging
Existing products modified for older consumers
24
25. Applying Alternative Strategies
Approach Example Impact Applicability
• Nintendo Wii was • Sales to 65+ consumers
designed to appeal to a & nursing homes were
wide range of consumers significantly higher
rather than those with than expected due to
console gaming universal accessibility
experience
• Over half of purchases
Universally • Apple’s iPad targeted by Boomers and older
designed products
& services with GenX and GenY
universal • Fastest growth among • Entertainment
messaging • Facebook was designed women 55+ • Consumer Electronics
for college students • Housewares
Or • Over 50% of business • Consumer Goods & e-
incorporations by commerce sites
• Legalzoom has just 1/3 of Boomers • Social Networking
Finding the sales to Boomers • Travel
Longevity
• Discovered growing
Economy by
accident intergenerational play
• Wizard 101, a top 200 web by parents and
site designed for 7-12 year grandparents
olds
• Learned that largest
• Zulily was designed for buyer segment are
young mothers grandmothers
26. Applying Alternative Strategies continued…
Approach Example Impact Applicability
• Cover Girl Advanced
• Drove incremental sales
Radiance was designed to
for the Cover Girl brand
meet needs of older
without damaging
women
Age-targeted success with younger
• Healthcare
design with age- consumers
• Housing & Caregiving
targeted
• Glocaps designed as • Niche Consumer Goods
messaging • Value proposition was
wireless medication
recognized by caregivers
management system for
and pharmacists
seniors
• OXO Good Grips were • Performed well with all
designed for people with consumers and become
arthritic hands a standard design
• Better driving
• BMW cars are designed for experience for young • CPG
Age-targeted Boomer driver ergonomics drivers and maintained • Transportation
design with brand equity with GenX • Consumer electronics
universal • Entertainment
messaging • CBS targeted older viewers • Ended up with the most • Healthcare
and was attacked as the watched TV show (NCIS) • Housing & Caregiving
“old fogie” network with cross-generational
appeal (#1 in every
demographic segment),
and standout financial
results
27. Applying Alternative Strategies continued…
Approach Example Impact Applicability
• Drove sales with older
• General Mills increased consumers who already
marketing spend for had strong existing
cereals to older consumers connection to the
brand
• Financial Services
Universal design • Our Time online dating
• CPG Brands
with age-targeted service for Boomers • New entrant has faster
• Online platforms and e-
messaging growth than
commerce
• Ameriprise launched with incumbents eHarmony
Boomer-focused and Match.com
positioning and evolved to
“what’s next” • Successfully grew its
Boomer client base
• Improved customer
• Ferrari modified interior satisfaction with core • Consumer Goods
design of cars to improve consumer base without • Transportation
accessibility for 50+ alienating other age • Financial Services
Existing products consumers without cohorts • Housing
modified for older focusing marketing • CPG
consumers • Retained older riders • Every Web site, online
• Harley-Davidson designed and created a path to platform, and e-
the Trike for older Harley continued revenue commerce site
riders from loyal customer • Travel
segment
28. Although Healthcare is the largest area of innovation, unmet
needs, and therefore areas for growth and investment, exist
in all industries
Industry Growth Areas and Potential Investment Themes
• Cures for age-related illness and chronic diseases, especially 65+
• Products improving physical and mental vitality among consumers 50+
— E.g., fitness and nutrition, new pharmaceuticals, brain health, vision and hearing
Healthcare • Long-term care and connected living
• Non-FDA-approved consumer needs (eg, Aging in Place technology and
services)
• Innovations that facilitate ‘Aging in Place’
• Homebuilding based on ‘Better Living Design’ principles
Housing • Reimagined retirement communities that facilitate both independent living
and social connections
• Innovations that improve ease of use and accessibility and optimize the
driving-experience for 50+ consumers
Transportation • Transportation alternatives for individuals with limited mobility and for
those who are no longer able to drive
• Innovations creating the appearance of physical vitality
— E.g., Clothing, anti-aging personal care products, etc.
CPG / Food • Nutritionally advantaged foods for physical and mental vitality
• Ease-of-use and accessibility improvements for existing products
29. Areas of Expected Growth (continued)
Industry Growth Areas and Potential Investment Themes
• Universally designed consumer electronics that appeal across age groups
• Online platforms and social networks that appeal across age groups
• New programming for boomers and the 50+, both broadcast and online
Entertainment
• Products that allow individuals to create new experiences rather than
acquire new possessions
– E.g., live entertainment, adult classes, outdoor excursions
• Non-traditional travel packages for 50+ consumers that recognize Baby
Boomer preference for independent travel and more luxurious amenities
Travel • New online competitors to Expedia/Kayak that serve the 50+ who account
for 80% of leisure travel – multigenerational opportunities included
• Flexible financial planning for individuals who either want to or have to
keep working after the traditional retirement age
Financial
• Financial planning for individuals who plan to make big life changes (e.g.,
Services starting a business) after traditional retirement age
• Alternative savings vehicles
• Greater focus on products that allow aging parents to help ameliorate the
Insurance emotional and financial burden of old age care
— E.g., long-term care insurance
30. Areas of Expected Growth (continued)
Industry Growth Areas and Potential Investment Themes
• Alternatives to traditional work arrangements, eg, Mechanical Turk
Work &
• Products, services, platforms that reduce barriers to 50+
Entrepreneurship entrepreneurship
31. So What is the Longevity Economy?
Working definition - The Longevity Economy encompasses:
Every dollar spent by consumers, companies, and governments, on
products, services and activities that enhance the quality of life as
people age
The employment, personal income, corporate revenue and
profit, personal and corporate paid taxes, and other macro-economic
multiplier benefits associated with the value-chain and supply-chain of
development, launch, sale/delivery of products and services benefiting
the 50+
The productivity increases that result from production and service
delivery changes that integrate the physical capabilities and behaviors
of workers 50+
The value creation by new 50+ entrepreneurs
The value creation enabled by new and modified products based on
design for all principles
The tangible and intangible benefits of older skilled workers
31
32. What else? A Work in Progress…
• Help us define what should be included in the
Longevity Economy
– What about ‘happiness’ expenditures (e.g.
financing education for grandchildren?)
– What should be excluded (e.g. xyz)
32
33. Contribute to the definition…
• What do we have right? What do we
have wrong? Weigh in:
– Twitter: #LongevityEcon
– Wikipedia: Longevity Economy (coming
soon to a screen near you)
33
Editor's Notes
The answer is:You’d have to be an idiot to ignore a market segment that grows by 10,000 consumers every day. 8 people turn 50 every minute. As Boomers age, the ranks of people over 50 grow enormously and are changing quickly. Boomers now comprise 2/3 of people over 50 and within four years Boomers will be 3 of every 4 people over 50. Boomer attitudes will change what the second half of life is all about.