Nicole Stockmeyer's 'Country Chic' aims to be a prominent rural outfitter in downtown Nashville, targeting females aged 18-35 with high-quality, affordable country-style clothing. The business will operate with a structured staffing plan, customer-centric policies, and a philanthropic strategy donating 20% of sales to the North American Spine Society. Goals include revenue growth and increased market share, with promotional efforts leveraging social media and local events.

1. Nicole Stockmeyer

2. MISSION STATEMENT
“Country Chic” is the rural outfitter that fits all
sizes and heights for the cowgirl in all of us.
We value our customers and know we will
provide high quality products for an affordable
price. We also strive to build personal
relationships with our customers on what they
need or want. Our vision is to be recognized as
the “must stop” store in downtown Nashville.

3. STAFFING PLAN
STAFFING PLAN
POSITION
JOB TYPE
QUANTITY
RATE/HOUR
HOURS/DAY
TOTAL
Owners
Full-Time
2
$12
8
$96
Manager
Full-Time
1
$12
8
$96
Sales Associate
Full-Time
4
$9
8
$72
Intern
Full-Time
1
$9
8
$72
TOTAL/DAY
$336

4. MANAGEMENT
• TRAINING
– All employees will be
trained
– Everyone will receive the
company’s handbook
– CEO’s train managers;
managers train sales
associates
• EVALUATION
– Every employee will be
evaluated every 3
months
– Surveys on receipts for
customers will cover
questions about
customer satisfaction
along with customer
service

5. CUSTOMER SERVICE
• HOURS OF OPERATION
– Open Monday-Saturday
from 11:00am-8:00pm
– Sundays we will be
closed so employees can
have family time
• RETURN POLICY
– 60 day return policy with
receipt full return
– No receipt = store credit
– Paper/electronic receipt

6. PRODUCT DIFFERENTIATION
• “Country” style clothing for females ages 1835
• Rustic colors: mustard yellow, teal, coral,
brown, beige, white, ivory
• Lace and fringe
• Cowboy boots women sizes up to size 13
• High quality products

7. OTHER MERCHANDISE
• Brands
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Ariat
Corral
Dan Post
Durango
Farm Boy & Farm Girl
Johnny Ringo
Junk Gypsy
Southern Thread
Tony Lama
Wrangler
• Merchandise
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–
–
–
–
–
–
–
–
–
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T-shirts
Tank Tops
Vests
Jackets
Hoodies
Skirts
Capris
Shorts
Jeans
Shoes/Boots
Accessories

9. S.W.O.T. ANALYSIS
STRENGTHS
WEAKNESSES
OPPORTUNITIES
THREATS
Great customer service
New business
Customer loyalty
Competition
Location
Small business
Expansion
Economy
Great quality brands
Learning staff
Celebrity endorsement
Knock-offs

10. POSITIONING MAP

11. TARGET MARKET
• Females
• Ages 18-35
• Tourists or locals in the downtown Nashville
area
• “Country” style customers

12. GOALS/OBJECTIVES
• 5 Goals/Objectives
– Increase market share by 5% by 2018
– Increase revenue by 25% by 2018
– Increase customer satisfaction by 10 points by
2018
– Reduce budget costs by 10% by 2018.
– Increase our advertising by 5% by 2018.

13. PROMOTIONAL STRATEGY
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•
•
•
•
•
The Tennesseean
Facebook
Twitter
Pinterest
Annual fashion show
Flyers around downtown Nashville

14. LOCATION
• Located at 305 Church ST Apt 102, Nashville,
TN
• Walking distance to Cadillac Ranch, Coyote
Ugly, Legends, Paradise Park
• Corner building
• 1700 sq ft

15. FLOOR LAYOUT

17. PHILANTHROPIC STRATEGY
• North American Spine Society.
• An organization that does research of the spine.
• We will be donating 20% of our sales each month
to NASS to help the continue research in
orthopedic surgery, neurosurgery, physiatry,
neurology, radiology, anesthesiology, physical
therapy and other spine care research.
• Staci has scoliosis
• I have had 2 back surgeries one being a spinal
fusion along with many injections, epidurals, and
high doses of medications
• Mother and grandfather also have had multiple
back surgeries

18. FINANCIAL PLANS
START-UP COST
INVENTORY
ADVERTISING
PAINT
FINANCIAL PLAN FOR YEAR 1
$15,000
$1,800
$900
SALES
$327,560
COGS
$62,850
TOTAL COST OF SALES
$390,410
OPERATING COSTS:
POS SYSTEM
$1,176
SECURITY
$2,500
RENT
$31,836
UTILITIES
FURNITURE
$5,000
LIGHTS
$1,800
BUILDING
$2,653
SPEAKERS
$800
COMPUTERS
WOOD FLOORS
GRAND OPENING
TOTAL
$1,500
$32,000
$2,000
$67,129
$3,351
SECURITY
$30,000
PAYROLL
$24,192
OFFICE SUPPLIES
TOTAL OPERATING
$3,000
$92,379
EXPENSES
OTHER EXPENSES:
INVENTORY
$15,000
ADVERTISING
$21,600
TOTAL OTHER EXPENSES
$36,600

19. TECHNOLOGY
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ShopKeep POS system
Computers
Internet
Cameras
Alarm
Speaker system with satellite radio

20. COME CHECK IT OUT!!