Innovation Associates is developing Light-Way, a visual search assistant system currently used in small pharmacies. The team is proposing expanding Light-Way into shoe stores by using LED lights and mobile apps to guide employees to customers' items. This would allow faster service and increased customer satisfaction. The presentation analyzes potential costs and benefits, and provides next steps to further test Light-Way in a shoe store setting through data collection and user surveys.

1. Innovation Associates: Light – Way
Team IA: Brian Doyle, Ryan Eckhoff, Justin Kirsch, Michael Zapata
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2. Agenda
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What is Light-Way
Market Research
Remodeling Light-Way
Moving Forward

3. Light-Way Today
Under Research & Development by Innovation
Associates
Pharmaceutical automation and process optimization
Visual Search Assistant
Uses LEDs
Currently used for small pharmacies
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4. Current Use of Light-Way
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User scans
customer receipt
Associated cubby
LEDs turn on
Users removes all
content from cubby
User scans product
off shelf
Cubby LEDs turn off

5. Benefits of Light-Way
Light-Way is a extremely customizable system
Unique software provides end user customizability
Light strips are easily configurable
LEDs can be a variety of colors
LEDs can flash
Faster service time and increase customer satisfaction
Light-Way systems can be implemented in many industries
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6. Industries for Utilizing Light-Way
Shoe Store Mail System Workstation
Bowling
Rentals
Training
System
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7. Analytical Hierarchy Process
Decision
Feasibility Cost for IA Practicality
Room for
Expansion
Composite
Weight
(Adjusted
Weight)
0.27 0.16 0.39 0.18
Shoe Store 35% 25% 38% 22% 32.2%
Mail System 17% 21% 14% 16% 16.3%
Workstation 25% 19% 23% 20% 22.4%
Bowling
Rentals
8% 16% 12% 20% 13.0%
Training
System
15% 19% 13% 22% 16.1%
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8. Business Requirements
Market expansion
Adaptation into current systems
Reduce search time
Reduce the number of balking & reneging customers
Improve overall customer satisfaction
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9. System Requirements
iOS application and Apple products
Sales representative and runner interaction
Integration of Bluetooth and QR codes
Solicitation of LEDs
Optimization of shoe seizing route
Self-Adjusting system for visually impaired
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10. Users
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Customer
Sales Representative
Cashier
Runner

11. Light-Way Integration
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12. Sales Representative
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13. The Runner
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14. Similar Suggestion GUI
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15. Expansion of Light-Way
Data Collection
 Shoe location optimization
 Runner speed
 Peak times
 Seasonality
Implement to full inventory
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16. Cost and Benefit of Implementation
35
Benefits
• Faster Service
• Sales Associate Availability
• Online Ordering
• Customer Satisfaction
Costs
• Light-Way
• Training
• Runner
• Electricity
• iPad/Apple Watch
• Maintenance
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17. Risk & Potential Solutions
RISKS
•Memory capacity
•Store’s customer volume
•Unorganized Stock Rooms
SOLUTIONS
•Work with IA engineers
•Data Analysis & Modeling
•Periodic inventory checks
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18. Conclusion
IA looking to expand Light-Way
Shoe store implementation
Requirements
Processes and GUI created
Benefits to system
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19. Steps Moving Forward
Gain access
to Light-Way
components
Meet with
local
businesses
Data
Collection &
User Surveys
Data Analysis
&
Simulations
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20. References
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ByteLight Services - Indoor Positioning System - Acuity Brands. (n.d.). Retrieved October 20, 2016, from http://www.acuitybrands.com/solutions/services/bytelight-services-indoor-positioning
Cilley, J. (2016). APPAREL & FOOTWEAR RETAIL SURVEY REPORT. Retrieved November 27, 2016, from https://www.bodylabs.com/wp-content/uploads/2016/06/2016-Retail-Survey.pdf
Coolidge, A. (2015, October 4). Kroger tests 'smart shelf' technology - USA TODAY. Retrieved October 20, 2016, from http://www.usatoday.com/story/money/nation-now/2015/10/04/kroger-
tests-smart-shelf-technology/73320236/
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The Future of Retail: Shopping and the Smart Shelf. (n.d.). Retrieved October 20, 2016, from http://www.intel.com/content/www/us/en/retail/digital-retail-futurecasting-report.html
Humphrey, B. (2015, August 31). How Much Time Wasted Looking for Stuff Costs Your ... Retrieved October 20, 2016, from http://www.forconstructionpros.com/article/10692256/the-
contractors-best-friend-5-2-2012-what-looking-for-stuff-is-costing-your-company
Ilyashov, A. (2015, October 22). The Average Woman Spends This Many Weeks Of Pay On Shoes. Retrieved November 28, 2016, from http://www.refinery29.com/2015/10/96192/real-cost-of-
shoes

21. References continued
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Oasis24Seven. (n.d.). Retrieved October 20, 2016, from http://www.oasis24seven.com/
P. (2009, August). The Global Footwear Market: Athletic and non-Athletic Shoes. Retrieved November 29, 2016, from http://wulibraries.typepad.com/files/footwear.pdf
QFD Online. (n.d.). Retrieved November 28, 2016, from http://www.qfdonline.com/qfd-tutorials/house-of-quality-tutorial/
Stock Clerk Salary. (n.d.). Retrieved November 27, 2016, from http://www.payscale.com/research/US/Job=Stock_Clerk/Hourly_Rate
Swedberg, C. (2016, October 4). Manufacturer Tracks Scaffolding Products Via Beacon-Based ... Retrieved October 20, 2016, from http://www.rfidjournal.com/articles/view?15043
Technology changing the in-store retail experience ... (2015, October 28). Retrieved October 20, 2016, from http://www.businessinsider.com/sc/technology-changing-the-in-store-retail-experience-2015-10
Teknomo, K. (2006). Analytic Hierarchy Process AHP Tutorial. Retrieved November 28, 2016, from http://people.revoledu.com/kardi/tutorial/AHP/AHP-Example.htm
Timberlake, C. (2012, August 23). Shoes Rule When It Comes to Store Profits. Retrieved November 28, 2016, from http://www.bloomberg.com/news/articles/2012-08-23/shoes-rule-when-it-comes-to-store-profits
Jacobs, A. (2012). A Leopard in a Cage at the Shoe Zoo. Retrieved November 28, 2016, from http://www.nytimes.com/2012/10/04/fashion/at-macys-shoes-reign-on-the-second-floor.html
Macy's Leverages the Power of RFID to Fuel Successful Omni-Channel Fulfillment Strategy. (2016, January 18). Retrieved November 28, 2016, from
http://www.tycoretailsolutions.com/Pages/ArticleDetail.aspx?ItemId=697
Mirshahi, S., & Akbari, A. (2015, April). Application of RFID System for the Process Control of ... Retrieved October 20, 2016, from
https://www.researchgate.net/profile/Ali_Akbari21/publication/273706996_Application_of_RFID_System_for_the_Process_Control_of_Distributed_Manufacturing_System/links/5654776008aeafc2aabbd329.pdf?o
rigin=publication_list
Most Consumers Shop for Footwear, Apparel In-Store. (2016, June 14). Retrieved November 27, 2016, from https://www.emarketer.com/Article/Most-Consumers-Shop-Footwear-Apparel-In-Store/1014084
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