This seminar aims to evaluate key mega-trends and their implications for the consumer goods industry (CGI). Participants will discuss six mega-trends identified by PwC, including rapid urbanization, demographic and social change, climate change and resource scarcity, shifts in global economic power, technological breakthroughs, and the collisions between these trends. The learning outcomes are to describe the mega-trends, critically evaluate their potential impact on the CGI, determine how the CGI can respond, and provide recommendations for taking advantage of opportunities.

1. Industry Studies 1
Understanding the mega-trends
Topic Number: 10

2. Overview
In order to make strategic decisions for the future it’s
important the CGI are able to evaluate key trends and
act accordingly.
In this seminar, we will look to evaluate a number of
mega-trends and determine the key implications for
the CGI.
We will do this by looking at PWC’s key mega-trends
and evaluate each of them in turn. This will take the
form of a group discussion which will be facilitated by
the tutor.

3. 3
Learning outcomes of this seminar
• Be able to determine and describe the key mega-trends
taking shape across the globe
• Critically evaluate the potential implications of
these trends on the consumer goods industry
• Determine how the CGI can respond to these
trends
• Come up with robust recommendations for the
CGI to take advantage of the opportunity
presented by these trends

4. Do you know?
http://www.pwc.co.uk/issues/megatrends/is
sues/megatrends-overview.jhtml

5. Mega-trend 1: Rapid Urbanisation
http://www.pwc.co.uk/issues/megatrends/issues/rapid-urbanisation.jhtml

6. Discuss:
Implication for
the CGI

7. Mega-trend 2: Demographic and social change
http://www.pwc.co.uk/issues/megatrends/issues/demographic-and-social-
change.jhtml

8. Discuss:
Implication for
the CGI

9. Mega-trend 3: Climate change and resource
scarcity
http://www.pwc.co.uk/issues/megatrends/issues/climate-change-and-resource-
scarcity.jhtml

10. Discuss:
Implication for
the CGI

11. Mega-trend 4: Shift in global economic power
http://www.pwc.co.uk/issues/megatrends/issues/shift-in-global-economic-
power.jhtml

12. Discuss:
Implication for
the CGI

13. Mega-trend 5: Technological Breakthroughs
http://www.pwc.co.uk/issues/megatrends/issues/rapid-urbanisation.jhtml

14. Discuss:
Implication for
the CGI

15. Mega-trend 6: The collisions
http://www.pwc.co.uk/issues/megatrends/c
ollisions/megatrends-the-collisions.jhtml

16. Discuss:
Implication for
the CGI

17. Any questions?